This has been going on for years and years. I first heard about this in the early 90's. In the 90's the concerns were more about the feminization of human males. But after 20 years we've now got our priorities straightened out. The fish are what matters, not you and I or our children. The article fails to mention a much more significant source of synthetic estrogen, from softening shampoos and conditioners to hand creams, make up, skin treatments, pretty much anything that makes your skin or hair soft. So you can stop taking the pill (not). You can stop using conditioner (not). What I'm trying to say is, absolutely nothing will be done about this. Enjoy the ongoing destruction.