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Many people rationalize male magazines as a form of entertainment and a source of information. Although these are true, a crucial social implication is backfiring. Male magazines diminish the role of women in the society. Although women are gaining power in all aspects of life, other aspects especially in print media are still under fire. Women commercialization is very eminent to magazines targeting male consumers. Its purpose is to lure a prospective buyer by putting sexy women in their front cover, thus, these women or sexy models act as a boost to a magazine’s over-all packaging.
Consequently, women are virtually seen as whores or pleasure-givers to the readers. This kind of art propagates erotic attitude towards women in general. Since media has a vast influence over the society, the effect is very damaging. If this kind of negative publicity to women continues, it would not be surprising that we will go back to the age where female are seen as inferior compared to its male counterpart.