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Why is losing $10 worse than winning $10 is good?

Losses loom larger than gains.
This useful mnemonic describes an odd experimental finding: if you have people rate on a scale of 1 to 10 how unhappy they would be to lose $100, that rating will be higher than if you ask them how happy they would be to win $100. Similarly, people tend to be reluctant to gamble when the odds are even (50% chance of winning $100, 50% chance of losing $100). Generally, if odds are even, people aren't likely to bet unless the potential prize is greater than the potential loss.
This is a well-known phenomenon in psychology and economics. It is particularly surprising, because simple statistical analysis would suggest that losses and gains should be treated equally. That is, if you have a 50% chance of winning $100 and a 50% chance of losing $100, on average you will break even. So why not gamble?
(Yes, it is true that people play slot machines or buy lottery tickets, in which, on average, you lose money. That's a different phenomenon that I don't completely understand. When/if I do, I'll write about it.)
A question that came up recently in a conversation is: why aren't people more rational? Why don't they just go with the statistics?
I imagine there have been papers written on the subject, and I'd love to get some comments referring me to them. Unfortunately, nobody involved in this conversation knew of said papers, so I actually did some quick-and-dirty simulations to investigate this problem.
Here is how the simulation works: each "creature" in my simulation is going to play a series of games in which they have a 50% chance of winning food and a 50% chance of losing food. If they run out of food, they die. The size of the gain and the size of the loss are each chosen randomly. If the ratio of gain to loss is large enough, the creature will play.
For some of the creatures, losses loom larger than gains. That is, they won't play unless the gain is more than 1.5 times larger than the loss (50% chance of winning 15.1 units of food, 50% chance of losing 10). Some of the creatures treat gains and losses roughly equally, meaning they will play as long as the gain is at least a sliver larger than the loss (50% chance of winning 10.1 units of food, 50% chance of losing 10). Some of the creatures weigh gains higher than losses and will accept any gamble as long as the gain is at least half the size of the loss (50% chance of winning 5.1 unites of food, 50% chance of losing 10).
(Careful observers will note that all these creatures are biased in favor of gains. That is, there is always some bet that is so bad the creature won't take it. There are never any bets so good that the creature refuses. They just differ in how biased they are.)
Each creature plays the game 1000 times, and there are 1000 creatures. They all start with 100 units of food.
In the first simulation, the losses and gains were capped at 10 units of food, or 10% of the creature's starting endowment, with an average of 5 units. Here's how the creatures faired:
Losses loom larger than gains:
0% died.
807 = average amount of food at end of simulation.
Losses roughly equal to gains:
0% died.
926 = average amount of food at end of simulation.
Gains loom larger than losses:
2% died.
707 = average amount of food at end of simulation.
So this actually suggests that the best strategy in this scenario would be to treat losses and gains similarly (that is, act like a statistician -- something humans don't do). However, the average loss and gain was only 5 units of food (5% of the starting endowment), and the maximum was 10 units of food. So none of these gambles were particularly risky, and maybe that has something to do with it. So I ran a second simulation with losses and gains capped at 25 units of food, or 25% of the starting endowment:
Losses loom larger than gains:
0% died
1920 = average amount of food at end of simulation
Losses roughly equal to gains:
1% died
2171 = average amount of food at end of simulation
Gains loom larger than losses:
14% died
1459 = average amount of food at end of simulation
Now, we see that the statistician's approach still leads to more food on average, but there is some chance of starving to death, making weighing losses greater than gains seem like the safest option. You might not get as rich, but you won't die, either.
This is even more apparent if you up the potential losses and gains to a maximum of 50 units of food each (50% of the starting endowment), and an average of 25 units:
Losses loom larger than gains:
1% died.
3711 = average amount of food at end of simulation
Losses equal to gains
9% died
3941 = average amount of food at end of simulation
Gains loom larger than losses
35% died.
2205 = average amount of food at end of simulation
Now, weighing losses greater than gains really seems like the best strategy. Playing the statistician will net you 6% more food on average, but it also increases your chance of dying by 9! (The reason that the statistician ends up with more food on average is probably because the conservative losses-loom-larger-than-gains creatures don't take as many gambles and thus have less opportunity to win.)
So what does this simulation suggest? It suggests that when the stakes are high, it is better to be conservative and measure what you might win by what you might lose. If the stakes are low, this is less necessary. Given that humans tend to value losses higher than gains, this suggests that we evolved mainly to think about risks with high stakes.
Of course, that's all according to what is a very, very rough simulation. I'm sure there are better ones in the literature, but it was useful to play around with the parameters myself.
Submitted by coglanglab on Wed, 2008-05-07 07:50.
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What makes that more rational?
I'm not sure why you think it is rational to take the "sure bet" if you only get one chance, but leaving that aside, there is a much, much bigger problem:
When the gamble is posed as a gain (lives saved), people take the safe option. When it is posed as a loss (people dying). But it is still the same problem. That is the behavior we are trying to understand.
There are a lot of good suggestions out there, some in the comments to this blog, but I don't think the fact that people are treating it as a single occurrence is going to be sufficient by itself.
Please try my web-based experiments
not average but single event
The trouble with all these "both ways are equal on average" scenarios is that when presented to people they are given (or often assume they are given) ONE chance at a loss or gain.
Yes, if they were deciding for a community (many people playing) or if they knew they had 1000 chances, then they may act "rational".
But most people are assuming one toss, one pick, one iteration. And so they are choosing rationally given that assumption (i.e. take the sure thing).
baggage too
if you win something, it usually involves some level of hassle, too. Keeping what you have is low key and lower stress.
Even earning money is more hassle than retaining it since it indebts, to some degree, a person to the source of the money. The actual accomplishment is good, though.
Gambling
Interesting experient. I would say that for people who are not addictd to gambling, the reason they are willing to put money in a slot machine (or any other gambling where they know they are unlikely to win) is that although the chance of winning is remote, the risk is low (you aren't gambling a huge amount per play) and there is a small chance that you could win far more than you are risking.
There is also the "thrill" of playing a game that factors in. Myself, when I go to Las Vegas, I determine before I go how much I am willing to risk gambling, and I stick to that amount. I know the liklihood of winning is very small, but it's still "fun" to try.
It is all relative
If I have my lunch, I'm happy. If it gets stolen or if I loose it, I'm hungry and unhappy. If I win a second lunch, it doesn't really do me any good...
I think a simpler
I think a simpler explanation is, given the question out of context, that if you *lose* $100 that entails the loss of time/energy that went into acquiring the $100 in the first place whereas if you just *won* $100 you are gaining something you didn't have (which makes you happy) but it isn't truly satisfying as having earned it. This probably fits most people aside from people that get thrills from winning (e.g., gamblers) or from stealing.
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