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Why play a losing game? Study uncovers why low-income people buy lottery tickets
Although state lotteries, on average, return just 53 cents for every dollar spent on a ticket, people continue to pour money into them — especially low-income people, who spend a larger percentage of their incomes on lottery tickets than do the wealthier segments of society. A new Carnegie Mellon University study sheds light on the reasons why low-income lottery players eagerly invest in a product that provides poor returns.
In the study, published in the July issue of the Journal of Behavioral Decision Making, participants who were made to feel subjectively poor bought nearly twice as many lottery tickets as a comparison group that was made to feel subjectively more affluent. The Carnegie Mellon findings point to poverty's central role in people's decisions to buy lottery tickets.
"Some poor people see playing the lottery as their best opportunity for improving their financial situations, albeit wrongly so," said the study's lead author Emily Haisley, a doctoral student in the Department of Organizational Behavior and Theory at Carnegie Mellon's Tepper School of Business. "The hope of getting out of poverty encourages people to continue to buy tickets, even though their chances of stumbling upon a life-changing windfall are nearly impossibly slim and buying lottery tickets in fact exacerbates the very poverty that purchasers are hoping to escape."
The researchers influenced participants' perceptions of their relative wealth — or lack thereof — by having them complete a survey on their opinions of the city of Pittsburgh that included an item on annual income. The group made to feel poor was asked to provide its income on a scale that began at "less than $100,000" and went upward from there in $100,000 increments, ensuring that most respondents would be in the lowest income category. The group made to feel subjectively wealthier was asked to report income on a scale that began with "less than $10,000" and increased in $10,000 increments, leading most respondents to be in a middle or upper tier.
Participants, who were recruited at Pittsburgh's Greyhound Bus terminal, were paid $5 for completing the survey and given the opportunity to buy as many as five scratch-off lottery tickets. The experimental group purchased an average of 1.27 lottery tickets, compared with 0.67 tickets bought by the members of the control group.
A second experiment reported in the paper found that indirectly reminding participants that, while different income groups face unequal outcomes in education, jobs and housing, everyone has equal chances of winning the lottery induced an increase in the number of lottery tickets purchased. The group given this reminder purchased 1.31 tickets, compared with 0.54 for the group not given such a reminder.
In the study, the researchers note that lotteries set off a vicious cycle that not only exploits low-income individuals' desires to escape poverty but also directly prevents them from improving upon their financial situations. They recommend that state lottery administrators explore strategies that balance the economic burdens faced by low-income households with the need to maintain important funding streams for state governments.
"State lotteries are popular revenue sources that are unlikely to go away anytime soon," said George Loewenstein, a study co-author and Herbert A. Simon professor of economics and psychology at Carnegie Mellon. "However, it is possible to implement measures that can actually benefit low-income lottery players and lead to fairer outcomes." Loewenstein noted that one such potential method for addressing income inequality, which has shown promise in other countries, is tying lottery tickets to savings accounts.
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Obviously, these people have never been impoverished.
That's the problem with poverty, as I well know: once one is impoverished, it's almost impossible to get out of it by one's self.
Once one starts sliding into the abyss, there are interest fees, late fees, fines, collections, repossessions, court fees, extra days lost to work because of those things as well as poor health (and no health insurance), et cetera. Lucky poor people may have as their most valuable possession a car, which is also a depreciating asset with its own array of fees, fines, and so on.
A poor person's entire life is a risk comprised of difficult choices between various other risks, often lived only one to two weeks away from homelessness, malnutrition, and death. A lottery ticket is nothing compared to deciding whether to eat or pay bills, whether to drive to work without an inspection sticker or stay home, whether to eat the moldy cheese or go hungry. It doesn't take long to notice that and begin to take it into account, and when one does, a way out is even less visible.
Fifty-two dollars a year isn't going to help a poor person get out of that quagmire, ever. If these researchers have a strategy for "investing" that same fifty-two bucks, I'd sure like to know about it. I'll bet with a lot of hard work you could turn it into a hundred in ten years--still worthless. Do it every year for ten years and you might have, what, maybe a couple thousand? Still worthless to those of us being nickeled and dimed, still unlikely to balance the sheet.
Furthermore, poor people have no way to "invest" their paltry sums, anyway. What are you gonna do? Buy a bond and pray you don't die in the years it takes before it returns you a couple of bucks?
So what's left? The words of Livy: "In difficult and desperate cases, the boldest counsels are the safest." When you're burning in Hell, your only chance for relief is finding that snowball. But you probably have to be in Hell to know that.
But that is my point: they don't buy release, they buy the dream
It is a shared dream, like a hollywood fantasy, or Playboy, if each of us pays into it, we can all have that feeling of Could Be, and THAT is what they buy. It is therefore not irrational, but adaptive, it has ecological validity to have that dream. There is a real and tangible gain, but it is in neurochemical reactions in that impossible interim between the purchase of the ticket and the final let down; the fact that it lets down at the end is no different from the dumb endings that most fantasies have, that's not the point of buying the travel ticket, the point is the JOURNEY.
So I still think the study is naive, because they measured the wrong thing. Instead of being anthropological or even evolutionary biologist about it, they didn't start with the reality "They buy tickets" and then ask "Why?" they started with the premise it was a "bad decision" and then asked "Why are they not rational?" -- my point is that they ARE being rational, because we already have research that shows the value of such myths of release in enduring the seeming impossible reality.
You are saying the same thing
"a chance out of poverty" or "a wish to end all your financial problems" - it means the same thing: paying a small amount of money on a chance that it will pay off big. In my opinion the term investment is correctly applied here in that there is money spent that will hopefuly give gains greater than the initial sum put in.
Though, what I actually read from your statement is that you take issue with the fact that there is an implied process and underlying strategy that isn't reflected in your experience.
My experience suggests a bit of both sides. My father and my foster father both purchased tickets regularly. A percentage of their earnings went, each week, to these tickets. It was the hope of a large return that drove them (and, one could argue, addictive properties of their personality) to spend what meager funds they had on this unbalanced game. They did this EVERY WEEK.
So, although there were parts relating to addiction, they honestly believed that a better life was possible and that the payoff was worth the money they put into it, day after day. I consider it an investment on their part. A dumb investement strategy and one biased towards instant gratification, but a strategy nonetheless.
In the end, I don't think the report mischaracterized the phenomenon, just isolated one part of a large social issue and reported on it.
Eric
A little cynical, and missing the point
as a low-income earner for much of my adult life, I maybe have more experience with these customers than a tenured professor :)
People don't buy an "investment", they don't buy "a chance out of poverty", although they may say that. What they buy is the momentary FEELING that any such end to the poverty could happen. Posted elsewhere on this blog is a study on the adaptive advantage of "dreaming big" and what you buy for $4 is not a mathematical probability, but a fantasy, a dream, a wish.
Where else can you buy a wish to end all your financial problems for $4? Sales figures show that economic depression also boosts the popularity of fashion magazines and happy-fantasy hollywood movies. Do people think they will be Norma Jean and get discovered and be rich and famous? No, not REALLY, although they may say so. What they buy for the price of the magazine or the price of the ticket is the dream, the myth, the IDEA that maybe, just maybe fairy tales do come true.
Lottery
Excellent!
But it's not only that "Some poor people see playing the lottery as their best opportunity for improving their financial situations", some people see the lottery as their ONLY hope or ever getting out of the daily grind.
State lotteries are really just another way for states to gain revenue w/o actually taxing the population.
Also, if you notice, all USA lotteries are based on ever bigger prizes. It is my contention that lotteries would help those who choose to play more by offering many more smaller prizes instead of one huge prize and then insignificant secondary prizes. So instead of one $50,000,000 prize, a few prizes in the low 6 figure range and many more in the even lower ranges, making the top prize say $5,000,000 and spreading the remaining amounts out among the lower tiers would encourage more people to play.
Lotto Makes Sense, Even for Losers
http://www.nytimes.com/2007/03/11/weekinreview/11carey.html
And here are some interesting lottery stories and analysis:
http://politicalcalculations.blogspot.com/search/label/lottery
Psychologists are researching the wrong thing
Interesting, but the advertisers already seem to know how to con people into wasting money on lottery tickets. In my area they are constantly mentioning all the expensive thing you could buy if you won. Just another way of making people feel poorer than they are.
Neither is encouraging poor people to put money into bank accounts worthwhile. The kind of interest rates they can get are far below the inflation rate. So any money put away is being wasted. It would be better to encourage them to put the money where their mouth is in the form of healthier food. Or encouraged to get more schooling.
Better yet, how about psychologists studying how to get politicians to start doing things for the populace they claim to be serving instead of helping those who are giving them "campaign donations" and such.
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