university of alberta
Why humans see clearly
A transparent cornea is essential for vision, which is why the eye has evolved to nourish the cornea without blood vessels. But for millions of people around the world, diseases of the eye or trauma spur the growth of blood vessels and can …
Unfavourable price comparisons still benefit e-businesses
New research from the University of Alberta has found that an online business can benefit from listing its competitors’ products, even if some of those comparisons are unfavourable for the firm.
Dr. Gerald Haeubl, the Banister professor of electronic commerce at the U of A’s School of Business, investigated how digital agents, such as the Internet, influence the online shopping experience. Surprisingly, he found that when a company lists its competitors’ prices of identical products–even if the competitions’ prices are lower–shoppers will still buy from the company.