Top doctor backs BMA’s call to ban alcohol advertising

The BMA’s call to ban alcohol advertising because of its damaging effects on young people is “a logical recommendation to attempt to reverse the all embracing pro-alcohol culture that has grown up in a period of deregulation and liberalisation over the last quarter of a century,” according to Ian Gilmore, President of the Royal College of Physicians and Chairman of the Alcohol Health Alliance.

In an editorial published on bmj.com, he suggests that a bigger more public conversation is needed about our attitudes to alcohol as a society.

“The problem is not just about drunk, misbehaving adolescents. We can no longer ignore the many millions of people in the UK who are quietly over-consuming cheap, readily available, and heavily promoted alcohol, storing up major problems for the future,” he concludes.

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