So, they’re scanning your items at the grocery store, and when the last tomato gets bagged you’re stunned at the cost. How did you spend so much? Maybe those cherries were 12 bucks a pound. Or maybe you should have paid more attention to what you put in the wagon. Then again, maybe not. Because a new study in the Journal of Marketing [see http://tinyurl.com/yl5dbxg ] shows that the harder shoppers try to keep track of what they’re spending, the worse they actually do. [More]
Attention Shoppers: You Underestimated Your Bill
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