“Neuroframing” the global warming issue won’t win converts

Last week the Garrison Institute, a retreat center just a few miles down the Hudson River from my home, hosted an impressive symposium on “Climate, Mind and Behavior.” An organizer made the mistake of inviting me to the meeting’s wrap-up session Friday.

As a brochure put it, the symposium brought together 75 “thought leaders and practitioners from the fields of neuro, behavioral and evolutionary economics, psychology, policy, investing and social media to explore how to integrate emerging knowledge on the key drivers of behavior into solutions for solving the world’s most pressing problem: climate change.”

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