Awash in Awareness: Knowing a Product’s “Water Footprint” May Help Consumers Conserve H2O

If you think your morning cup of joe only has 12 ounces (35 centiliters) of water in it, you’re sorely mistaken–it has closer to 40 gallons (150 liters). Conservation scientists say it’s time consumers become aware of the quantity and source of water that goes into growing, manufacturing and shipping food. [More]



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