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‘Waftvertisements’: To smell or not to smell is the question

How many times have you opened your post box or a magazine and jumping off the advertisement is this perfumy odor, so powerful, in fact, that now, your regretting you’d done that. Well, I hear you. Been there, done that.
Arriving at the front mailbox there are hundreds, perhaps even thousands, of pieces of mail I receive each year. Sad it is that much of what arrives doesn’t have staying power, in this instance meaning such getting no more than a cursory glance if that, all of that ending up in the circular file – that’d be the recycle bin. I




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