Protecting the future of Europe

With all the conflicting studies emerging on whether cell phones do or do not cause tumors, Levi Strauss is betting plenty of European guys are willing to err on the side of caution. The clothing manufacturer is launching a brand of pants on the Continent that comes with a special radiation-shielding pocket, to keep any dangerous rays away from the family legacy. As reported by CNET’s, precise details about the nature of the radiation-reducing material are unavailable. A Levi?s representative said that the lining is “97 percent cotton, with the remaining 3 percent being a substance called ‘MDF,’ but was unable to give any further information.” The Dockers S-Fit trousers are scheduled to hit European stores early next year, though there are no plans to launch them in the U.S.

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