Wireless health care for diabetes
Online communities could easily be used to offer people with chronic illnesses, such as diabetes , wireless healthcare services via mobile phones and the internet. The approach, outlined in the International Journal of Networking and Virtual Organisations, would reduce healthcare costs and empower many patients to manage their condition more effectively.
When consumers search for authenticity: In the eye of the beholder?
Is McDonald’s an authentic brand? What about Marlboro? According to a new study in the Journal of Consumer Research, consumers are able to find authenticity in unlikely places.
Monash researchers lead the way in blood clotting discovery
A Monash-led research team has discovered an entirely new mechanism that promotes blood clot formation ? a major breakthrough that will impact on treatment and prevention of heart disease and stroke.
The discovery is today published in the prestigious Nature Medicine journal.