When consumers search for authenticity: In the eye of the beholder?
Is McDonald’s an authentic brand? What about Marlboro? According to a new study in the Journal of Consumer Research, consumers are able to find authenticity in unlikely places.
RMIT University
Monash researchers lead the way in blood clotting discovery
A Monash-led research team has discovered an entirely new mechanism that promotes blood clot formation ? a major breakthrough that will impact on treatment and prevention of heart disease and stroke.
The discovery is today published in the prestigious Nature Medicine journal.
New Scientist Eureka prize for scientific photography won with toy rocket image
RMIT University’s Phred Petersen won the 2008 New Scientist Eureka Prize for Scientific Photography for photographing a toy rocket with a Schlieren lens.
