{"id":163,"date":"2018-02-27T13:03:47","date_gmt":"2018-02-27T13:03:47","guid":{"rendered":"http:\/\/horizon.peachpuff-wolverine-566518.hostingersite.com\/?p=163"},"modified":"2018-05-29T23:45:03","modified_gmt":"2018-05-29T23:45:03","slug":"missions-could-make-europe-cool-again-prof-mariana-mazzucato","status":"publish","type":"post","link":"https:\/\/scienceblog.com\/horizon\/163\/missions-could-make-europe-cool-again-prof-mariana-mazzucato\/","title":{"rendered":"Missions could make Europe cool again \u2013 Prof. Mariana Mazzucato"},"content":{"rendered":"<h3 class=\"selectionShareable\"><strong style=\"font-size: 16px\">Missions modelled on the 1960s \u2018moonshot\u2019 programme to put a man on the moon by the end of the decade could help make Europe a cool place to do business and unite the public behind European science and innovation, according to Professor Mariana Mazzucato, founder and director of the\u00a0<a href=\"https:\/\/www.ucl.ac.uk\/bartlett\/public-purpose\/home\">Institute for Innovation and Public Purpose<\/a>\u00a0at<\/strong><span style=\"font-size: 16px\">\u00a0<\/span><strong style=\"font-size: 16px\">University College London, UK, where she holds the\u00a0chair in the economics of innovation and public value.<\/strong><\/h3>\n<div class=\"field field-name-body field-type-text-with-summary field-label-hidden\">\n<div class=\"field-items\">\n<div class=\"field-item even\">\n<p class=\"selectionShareable\">She is special advisor on missions to the Carlos Moedas, EU Commissioner for Research, Science and Innovation, and presented him with a report on mission-oriented research and innovation in the EU at the Centre for European Policy Studies ideas lab event in Brussels, Belgium, on 22 February.<\/p>\n<p class=\"selectionShareable\"><strong>The idea of arranging Europe\u2019s research and innovation funding around missions is being discussed as part of the preparations for the EU\u2019s next funding programme after Horizon 2020. Could you explain what a mission is?<\/strong><\/p>\n<p class=\"selectionShareable\">\u2018(It\u2019s) using innovation to address a challenge by solving a problem. The bold, important problems \u2013 big societal objectives that are going to matter across Europe.\u00a0These problems are more social and wicked than going to the moon which was mainly a technical feat.\u2019<\/p>\n<p class=\"selectionShareable\"><strong>How do they differ from societal challenges such as demographic change and food security, which\u00a0underpin the EU\u2019s current research funding programme?<\/strong><\/p>\n<p class=\"selectionShareable\">\u2018With a mission you can actually answer, \u201cDid we achieve it or not? Yes or no?\u201d<\/p>\n<p class=\"selectionShareable\">\u2018We have these challenges and they\u2019re very important. We\u2019ve got to keep them. But they\u2019re too broad to really direct innovation. We (also) have projects, they\u2019re fine, but they\u2019ve become very dispersed. In terms of really stimulating the cross-sectoral innovation, economy-wide, bottom-up solutions in (the) way the man on the moon project did, but applied to the more complicated problems involving health and energy systems, we\u2019ve never done it.\u2019<\/p>\n<p class=\"selectionShareable\"><strong>You\u2019ve said in your report that by directing research and innovation funding towards solving a problem, the potential benefits are staggering. How so?<\/strong><\/p>\n<p class=\"selectionShareable\">\u2018First of all, historically, we know that many of the biggest innovations, like the internet, GPS, actually came as spillovers from the process by which there was actually big thinking to solve a problem. Along the way you\u2019re trying to solve it, there\u2019s all sorts of bottom-up solutions.<\/p>\n<p class=\"selectionShareable\">\u2018(Secondly), we have a huge crisis in Europe of lack of business investment. Missions are a way to excite business to invest. And you don\u2019t get business to invest by giving them tax credits. Business invests when it sees an opportunity: \u201cOh yes that\u2019s going to be a cool new thing, I want to be there first.\u201d By setting the framework and the stage for something new that doesn\u2019t exist \u2013 which I call co-creating and co-shaping markets \u2013 you also get businesses to increase their investment.<\/p>\n<p class=\"selectionShareable\">\u2018(Thirdly), many economies have skewed industrial systems, so they might have lots of good pharma and nothing else. Mission-oriented problems require lots of different sectors and actors to collaborate. For example a health mission, (such as) 100% independence of people with Alzheimer\u2019s in their homes, would require digital, nutrition, transport, medicine. Inter-sectoral collaboration has a bigger economy-wide effect than just focusing on one technology, one research project, one sector.\u2019<\/p>\n<div class=\"quote-view quotesBlock quote_horizontal\">\n<blockquote>\n<p class=\"selectionShareable\">\u2018It has to be a significant amount of money.\u2019<\/p>\n<p class=\"selectionShareable\">Professor Mariana Mazzucato, University College London, UK<\/p>\n<\/blockquote>\n<\/div>\n<p class=\"selectionShareable\"><strong>You\u2019ve mentioned that 10 to 15 years would be a good timeframe for a mission, what\u2019s a good budget?<\/strong><\/p>\n<p class=\"selectionShareable\">\u2018It\u2019s got to be serious. It has to be a significant amount of money. The US, just to put things in perspective, just for pharmaceuticals and biotech, spends over 30 billion (dollars) of public funds a year. Just for that one sector. And we are as big as the US.<\/p>\n<p class=\"selectionShareable\">\u2018But, you know, when we want to go to war, we go to war. If we\u2019re doing things that are really important, we\u2019ll find the money. By doing missions, you actually create investment opportunities. So it is a question of\u00a0how to formulate these missions properly, in ways that then leverage and crowd in the private sector.<\/p>\n<p class=\"selectionShareable\">\u2018That\u2019s what we\u2019re talking about, creating a stronger buzz. Maybe Europe will become the coolest place where people are thinking about (a certain) problem, such as carbon-neutral cities. So capital around the world comes here to learn. Which is a really important issue because often you hear in different Member States, \u201cOh well, we finance all this and they all end up in Silicon Valley.\u201d But you become the cool place to be. Some might leave but many will come.\u2019<\/p>\n<p class=\"selectionShareable\"><strong>Is it the public sector\u2019s role to shape innovation in that way, to shape the markets?<\/strong><\/p>\n<p class=\"selectionShareable\">\u2018Yes, it always has. Whether it does it successfully is the real question. Again, in my book\u00a0<em><a href=\"http:\/\/marianamazzucato.com\/entrepreneurial-state\/\">The Entrepreneurial State: Debunking Public vs. Private Sector Myths<\/a>,\u00a0<\/em>I described how the internet, GPS, touchscreen, nuclear energy, fracking \u2013\u00a0it all came from politicians making choices. We\u2019ve always been making choices, but often they\u2019re too narrow, they\u2019re sectoral or technological, or too broad. Missions are inter-sectoral, inter-actor, inter-disciplinary, so it\u2019s much less risky and you\u2019re choosing a problem that has to be solved. And society, through democratic engagement, helps you decide what those problems are.<\/p>\n<p class=\"selectionShareable\">\u2018We should learn from Member States like Denmark and Germany who have had quite clear missions, have also in the process created much stronger links between manufacturing and services. Denmark has become the number one provider of high-tech services to China\u2019s green economy. We should also learn about the capacity and capabilities required by the public actors involved. They will need to be smart and think out of the box as managers are trained to do in business schools. This means overcoming the fear of failure, and welcoming the underlying uncertainty. We should not copy DARPA (the US Defense Advanced Research Projects Agency) but of course learn about its internal structures that fostered that experimentation on the way to the Internet.&#8217;<\/p>\n<p class=\"selectionShareable\"><strong>What role can the public play?<\/strong><\/p>\n<p class=\"selectionShareable\">\u2018There are different types of public engagement. One is, what are missions? (For example), civil society organisations, (such as) nursing organisations should be central to any health mission \u2013 designing it, thinking about it. I think personally that we need much more engagement with the trade unions, the nursing organisations, consumer groups, the green movement \u2013 getting them involved in the selection but also the monitoring along the way.<\/p>\n<p class=\"selectionShareable\">\u2018On the demand side (the public is) really important. Lots of innovations, we discover their use through use. So feedback on the use.<\/p>\n<p class=\"selectionShareable\">\u2018These missions are going to require investments that are high risk, so they have to be bold. Lots of this stuff will fail. Well, when it doesn\u2019t fail, how do we divide up the wealth? We should engage in the debate about how do we share the wealth that\u2019s created from these missions so you don\u2019t just socialise the risks but also the rewards.\u2019<\/p>\n<figure style=\"width: 740px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" title=\"Prof. Mazzucato presented Commissioner Moedas with a report detailing how the EU could benefit from mission-oriented research and innovation.\" src=\"https:\/\/horizon-magazine.eu\/sites\/default\/files\/MazzucatoHandoverHorizontal.jpg\" alt=\"Prof. Mazzucato presented Commissioner Moedas with a report detailing how the EU could benefit from mission-oriented research and innovation.\" width=\"750\" height=\"424\" \/><figcaption class=\"wp-caption-text\">Prof. Mazzucato presented Commissioner Moedas with a report detailing how the EU could benefit from mission-oriented research and innovation.<\/figcaption><\/figure>\n<p class=\"selectionShareable\"><strong>It all sounds very promising \u2013 what could go wrong?<\/strong><\/p>\n<p class=\"selectionShareable\">\u2018Missions can get captured (by a particular sector) if you don&#8217;t make sure the focus is on the problem and the different actors and multiple solutions. And of course the civic engagement. They could become linear. They could become legacy projects. It could affect just one part of Europe and not another.<\/p>\n<p class=\"selectionShareable\">\u2018You actually need to be adaptive and flexible and pivot. It might be that you realise along the way, \u201cThat was framed far too broadly, or too narrowly, or that\u2019s not going to be achievable, let\u2019s pivot, change and go that way.\u201d That level of strategic flexibility is how lots of these mission-oriented organisations have succeeded.\u2019<\/p>\n<p class=\"selectionShareable\"><strong>In your report you\u2019ve said that missions should be bold, have a clear direction, be ambitious but realistic, cross disciplines, sectors and actors, and, finally, have multiple bottom-up solutions. Is there anything else that could maximise the chances of success?<\/strong><\/p>\n<p class=\"selectionShareable\">\u2018We need to make sure that the agencies and the organisations responsible (for the missions) actually welcome this serendipity and this experimentation process. If they\u2019re going to be doing net present value calculations, cost-benefit analysis, you\u2019re in trouble.<\/p>\n<p class=\"selectionShareable\">\u2018For me, mission-oriented policies have to be driven by mission-oriented organisations. This ability to welcome risk, to think big, to evaluate in a dynamic way, to actively shape and co-create markets and not just fix them, to then also assess that process, to be much more active in how you might engage, just requires a very different mindset than the current one.<\/p>\n<p class=\"selectionShareable\">\u2018I think it\u2019s a cultural change and it\u2019ll be very healthy and it\u2019ll dynamise Europe again and make citizens excited and proud to be European.\u2019<\/p>\n<div class=\"moreInfoBlock\">\n<h3>Send the EU on a mission<\/h3>\n<p class=\"selectionShareable\">If you have any inspiring ideas for a &#8216;moonshot&#8217; mission or feedback on Prof. Mazzucato&#8217;s report, then the EU would like to hear from you.<\/p>\n<p class=\"selectionShareable\">Missions, such as plastic-free oceans or creating 100 carbon-neutral cities by 2030, are seen as a powerful way to create an impact in research and innovation. Ambitious ideas are good but they should also be realistic and actionable. The outputs from the mission need to be measurable and achievable within a set timeframe, and ideas which cross boundaries into other disciplines are welcome. Missions should have the potential to transform science, technology, industry and society\u00a0while also capturing\u00a0people&#8217;s\u00a0imaginations.<\/p>\n<p class=\"selectionShareable\">For more information about entry criteria, go to\u00a0<a href=\"https:\/\/ec.europa.eu\/eusurvey\/runner\/482a79de-3fad-17e1-c60d-2e4418c1a95d\" target=\"_blank\" rel=\"noopener noreferrer\">the entry form to submit your mission ideas<\/a>, where you can also fill out a short survey. The call for feedback\u00a0is open until 3 April 2018.<\/p>\n<\/div>\n<p><em>Originally published on <a href=\"https:\/\/horizon-magazine.eu\/article\/missions-could-make-europe-cool-again-prof-mariana-mazzucato_en.html\">Horizon<\/a>.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Missions modelled on the 1960s \u2018moonshot\u2019 programme to put a man on the moon by the end of the decade could help make Europe a cool place to do business and unite the public behind European science and innovation, according to Professor Mariana Mazzucato, founder and director of the\u00a0Institute for Innovation and Public Purpose\u00a0at\u00a0University College &#8230; <a title=\"Missions could make Europe cool again \u2013 Prof. Mariana Mazzucato\" class=\"read-more\" href=\"https:\/\/scienceblog.com\/horizon\/163\/missions-could-make-europe-cool-again-prof-mariana-mazzucato\/\" aria-label=\"Read more about Missions could make Europe cool again \u2013 Prof. Mariana Mazzucato\">Read more<\/a><\/p>\n","protected":false},"author":309,"featured_media":164,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"generate_page_header":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[121],"tags":[92,79,24],"class_list":["post-163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-policy","tag-europe","tag-research","tag-science"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Missions could make Europe cool again \u2013 Prof. Mariana Mazzucato - Horizon Magazine Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceblog.com\/horizon\/163\/missions-could-make-europe-cool-again-prof-mariana-mazzucato\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Missions could make Europe cool again \u2013 Prof. Mariana Mazzucato\" \/>\n<meta property=\"og:description\" content=\"Missions modelled on the 1960s \u2018moonshot\u2019 programme to put a man on the moon by the end of the decade could help make Europe a cool place to do business and unite the public behind European science and innovation, according to Professor Mariana Mazzucato, founder and director of the\u00a0Institute for Innovation and Public Purpose\u00a0at\u00a0University College ... 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By \u00a0Anthony King Dr Lina G\u00e1lvez is as certain about science\u2019s ability to improve people\u2019s lives in Europe as she is about the risks of failing to attract enough women into\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2024\/05\/10.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2024\/05\/10.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2024\/05\/10.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2024\/05\/10.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":2980,"url":"https:\/\/scienceblog.com\/horizon\/2980\/do-europeans-trust-science-new-survey-says-yes-but\/","url_meta":{"origin":163,"position":5},"title":"Do Europeans trust science? 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By Horizon staff A large majority of Europeans believe in the benefits of science, according to the\u00a0latest Eurobarometer survey on\u2026","rel":"","context":"In &quot;Policy&quot;","block_context":{"text":"Policy","link":"https:\/\/scienceblog.com\/horizon\/category\/policy\/"},"img":{"alt_text":"Most citizens think that the overall influence of science and technology is positive. \u00a9 PeopleImages.com - Yuri A, Shutterstock.com","src":"https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2025\/02\/07.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2025\/02\/07.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2025\/02\/07.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2025\/02\/07.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2025\/02\/07.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2025\/02\/07.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/scienceblog.com\/horizon\/wp-json\/wp\/v2\/posts\/163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scienceblog.com\/horizon\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scienceblog.com\/horizon\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scienceblog.com\/horizon\/wp-json\/wp\/v2\/users\/309"}],"replies":[{"embeddable":true,"href":"https:\/\/scienceblog.com\/horizon\/wp-json\/wp\/v2\/comments?post=163"}],"version-history":[{"count":0,"href":"https:\/\/scienceblog.com\/horizon\/wp-json\/wp\/v2\/posts\/163\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scienceblog.com\/horizon\/wp-json\/wp\/v2\/media\/164"}],"wp:attachment":[{"href":"https:\/\/scienceblog.com\/horizon\/wp-json\/wp\/v2\/media?parent=163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scienceblog.com\/horizon\/wp-json\/wp\/v2\/categories?post=163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scienceblog.com\/horizon\/wp-json\/wp\/v2\/tags?post=163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}