{"id":1839,"date":"2021-10-12T09:19:36","date_gmt":"2021-10-12T09:19:36","guid":{"rendered":"https:\/\/horizon.peachpuff-wolverine-566518.hostingersite.com\/?p=1839"},"modified":"2021-10-12T09:19:36","modified_gmt":"2021-10-12T09:19:36","slug":"wood-mushrooms-and-fish-as-the-new-stars-of-fashion-catwalks","status":"publish","type":"post","link":"https:\/\/scienceblog.com\/horizon\/1839\/wood-mushrooms-and-fish-as-the-new-stars-of-fashion-catwalks\/","title":{"rendered":"Wood, mushrooms and fish as the new stars of fashion catwalks"},"content":{"rendered":"
\n
\n

Do you wonder where your clothes come from? The material they\u2019re made of and how they are produced? Most of us don\u2019t, but if we did, we might get a bit uneasy. Luckily, research is helping the fashion industry take the lead in embracing the circular economy.<\/strong><\/p>\n<\/div>\n<\/div>\n

\n
\n

If you take an inventory of your closet, chances are you\u2019ll have several garments made at least partly of polyester and nylon. These two low-cost textiles are staples of fast-fashion and currently make up about 60% of clothing and 70% of household textiles<\/a>.<\/p>\n

Polyester and nylon are synthetic fossil fuel-based fibres, meaning they are derived from oil and natural gas. The production of these fibres, their dominant position in the fashion industry, and the fact that they are not biodegradable, means that they have a huge impact on our environment. They also contain harmful microplastics<\/a> that make their way into every conceivable corner of our land, oceans and waterways.<\/p>\n

As a natural fibre, cotton is more easily recycled and requires fewer fossil fuels for its production compared to nylon, for example. However, the cotton industry demands mass land areas for cultivation; worldwide, cotton crops are sprayed with the most chemicals; and, finally, growing cotton requires vast amounts of water<\/a><\/p>\n

Where does this leave us?<\/p>\n

Fewer toxic chemicals in \u2018natural\u2019 textile production, please<\/strong><\/p>\n

Bio-based textiles are emerging as a solution. There is a wealth of innovation in this area, with new \u2013 and old \u2013 technologies turning waste and residues of other industries into sustainable, biodegradable materials that are kinder on our planet.<\/p>\n

Viscose and lyocell (cheaper, more durable alternatives to silk) are both produced from wood and touted as more sustainable alternatives to natural cotton and synthetic polyester. They are man-made, semi-synthetic fibres: while they have a natural base and require much less land cultivation and water than cotton, heavy processing and solvents are needed to turn them into wearable textiles.<\/p>\n

Stina Gr\u00f6nqvist, research team leader at the VTT Technical Research Centre of Finland Ltd, is a specialist in bio-based materials, and she is not impressed by today\u2019s viscose and lyocell production methods. \u2018At the moment, the raw material base is limited, the solvents used, and required chemicals are not safe or environmentally friendly, and the production value chain, especially finishing treatments of the textile fibres, causes extensive freshwater pollution.\u2019<\/p>\n

For example, in the production of viscose, the wood pulp is treated with chemicals, a solvent is applied, and the resulting wood-pulp is spun into a fine thread. This highly polluting process releases many toxic chemicals into the air and waterways surrounding production plants.<\/p>\n

Production of lyocell is similar, but uses a direct solvent, N-methylmorpholine N-oxide (NMMO), that does not require the chemical modification step needed for viscose. While lyocell production is considered less harmful on the environment than viscose, NMMO is explosive and highly unstable, limiting its applicability.<\/p>\n

The GRETE<\/a> project, coordinated by VTT, is developing new non-toxic and recyclable solvents that will boost the safety and sustainability of making textiles from wood. This new technology will remove many of the current risks to both human health and the environment embedded in current manufacturing processes, and also open the door for producing high-quality textile fibres from a much broader range of sustainable raw materials like paper grade pulp, recycled paper and textiles.<\/p>\n

\u2018The use of paper grade pulp instead of dissolving pulp would be an environmental and economic benefit because it is a less processed raw material,\u2019 explained Gr\u00f6nqvist. The project is also developing fibres with completely new properties that can reduce the amount of water used in the production cycle.<\/p>\n

Mushrooms are coming to a closet near you<\/strong><\/p>\n

While the innovative technology Gr\u00f6nqvist is working on is still in its infancy, she hopes similar solutions will be upscaled and embraced by the fashion industry, so that more sustainable textiles will become price competitive with synthetic, fossil fuel-based fibres.<\/p>\n

Bringing about change in an industry as massive as fashion is no easy feat, though. \u2018We don\u2019t realise that the clothes and textiles we are using have been developed in decades of incremental technological steps,\u2019 said Gianluca Belotti, head of innovation at Mogu S.r.l. Years of industrial innovation have made us capable of producing clothes \u2018in crazy amounts with very minimal production time, very efficiently, and at a really low-cost. So, switching to a new paradigm is quite a challenge\u2019.<\/p>\n

It\u2019s a challenge that Belotti is taking on by focusing on a relatively new natural material that can be added to the growing global arsenal of sustainable, biobased textiles: mycelium.<\/p>\n

Mycelium is the vegetative stage of mushrooms, the pre-mushroom stage, if you will. Belotti is currently coordinating the My-Fi<\/a> project, which is developing and scaling up a new way of producing mycelium-based materials. Taking agro-industrial residues as their starting point, the mycelium fibres are produced with Mogu\u2019s proprietary technology that generates minimum carbon dioxide (CO2) emissions, requires very limited energy input, and recycles the water used in the process.<\/p>\n

This technology also has the potential to simplify the complex, globalised supply chain of the fashion industry. \u2018When you can use residues of local industry and create a local manufacturing plant that can grow your raw material, that you then can process and sell nearby, this simplifies the logistics of the textile industry a lot,\u2019 said Belotti. \u2018You can even gather many steps of the value chain in one single manufacturing plant, and make sure that everything is produced according to the best practices of the day.\u2019<\/p>\n

The environmental benefits of mycelium fibres are hard to overlook, and several leading fashion brands have already started using it as a leather alternative. Belotti believes that the fashion industry is indeed ready for change and \u2018craving new sustainable solutions that are viable in the market\u2019. A key aim of the My-Fi project is therefore to solve some of the current limitations of working with mycelium and spur the market uptake of this sustainable and versatile bio-based textile.<\/p>\n

Innovation is vital in bringing about fundamental change in how fashion brands and consumers think about textiles. Yet, in our ambitions to revolutionise the industry and mitigate its impact on our environment, we should also look at practices used for thousands of years before the advent of modern innovative technology.<\/p>\n

So, how about a fish skin handbag?<\/strong><\/p>\n

According to Ayelet Karmon, coordinator of the FISHSkin<\/a> project, there is evidence that for 6,000 years, people have been using fish skins for clothing.<\/p>\n

Fish skin offers several significant advantages: the tanning process is shorter and requires far fewer chemicals and less energy than for leathers from cow hides, for example. And although the skin is extremely thin, it is actually very strong.<\/p>\n

All these properties make fish skin a very attractive material for the fashion industry, bringing the sustainability and circularity to the sector that consumers increasingly want.<\/p>\n

Fish skin is also a resource we have \u2013 and will continue having \u2013 in high abundance: Karmon notes that the production of fish has steadily grown over the last decade and is expected to continue rising. Assuming that fish skins are a residue of marine aquaculture, acquiring them does not require fresh water, almost no land is used, and it leaves a markedly lower carbon footprint compared to other forms of agriculture.<\/p>\n

\u2018More than 50% of the total fish capture remaining material is not used as food, resulting in almost 32\u00a0million\u00a0tonnes of waste. A substantial amount of this waste is the skin of the fish,\u2019 explained Karmon.<\/p>\n

Combining the expertise of fashion designers, industrial designers, material scientists and aquaculture scientists, as well as companies directly connected to the market, the FISHSkin aims to advance the uptake of fish skin by the fashion industry.<\/p>\n

\n
\n

Karmon believes we need to completely rewire our idea of how textiles are sourced and produced: \u2018I see no reason to grow something specifically for the fashion industry, and I wish all our raw material would be used beforehand for some other purpose, and only afterwards for fashion. By the end of their life, all materials, if processed correctly, should be biodegradable or available for further manipulation for future uses.\u2019<\/p>\n

This is the circular economy in a nutshell, and in line with the idea of giving back to the planet more than we take, as outlined in the European Commission\u2019s Circular Economy Action Plan<\/a>.<\/p>\n

As the textiles industry is the fourth highest user of primary raw materials and water<\/a> in the EU, it is a key area for innovation, and one with broad consumer appeal.<\/p>\n

So, the next time you buy a shirt or bag, try checking the label to see what it\u2019s made of. While we still have a way to go before fish skin handbags and mushroom shirts are widely available, it\u2019s never too early to start changing our mindset about where our products come from, and the impact they have on planetary and human health.<\/p>\n

The research in this article was funded by the EU. If you liked this article, please consider sharing it on social media.<\/p>\n<\/div>\n<\/div>\n

\n
More info<\/div>\n
\n

GRETE<\/a><\/p>\n

MY-FI<\/a><\/p>\n

FISHSkin<\/a><\/p>\n

European Commission\u2019s Circular Economy Action Plan<\/a><\/p>\n

Plastic in textiles: towards a circular economy for synthetic textiles in Europe<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Do you wonder where your clothes come from? The material they\u2019re made of and how they are produced? Most of us don\u2019t, but if we did, we might get a bit uneasy. Luckily, research is helping the fashion industry take the lead in embracing the circular economy. If you take an inventory of your closet, … Read more<\/a><\/p>\n","protected":false},"author":298,"featured_media":1840,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"generate_page_header":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[11],"tags":[],"class_list":["post-1839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-earth-energy-environment"],"yoast_head":"\nWood, mushrooms and fish as the new stars of fashion catwalks - Horizon Magazine Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceblog.com\/horizon\/1839\/wood-mushrooms-and-fish-as-the-new-stars-of-fashion-catwalks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wood, mushrooms and fish as the new stars of fashion catwalks\" \/>\n<meta property=\"og:description\" content=\"Do you wonder where your clothes come from? The material they\u2019re made of and how they are produced? Most of us don\u2019t, but if we did, we might get a bit uneasy. Luckily, research is helping the fashion industry take the lead in embracing the circular economy. If you take an inventory of your closet, ... Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scienceblog.com\/horizon\/1839\/wood-mushrooms-and-fish-as-the-new-stars-of-fashion-catwalks\/\" \/>\n<meta property=\"og:site_name\" content=\"Horizon Magazine Blog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/horizon.magazine.eu\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-12T09:19:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2021\/10\/copia_di_mo.re_.006.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1108\" \/>\n\t<meta property=\"og:image:height\" content=\"739\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Horizon Magazine\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/HorizonMagEU\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Horizon Magazine\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/1839\\\/wood-mushrooms-and-fish-as-the-new-stars-of-fashion-catwalks\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/1839\\\/wood-mushrooms-and-fish-as-the-new-stars-of-fashion-catwalks\\\/\"},\"author\":{\"name\":\"Horizon Magazine\",\"@id\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/#\\\/schema\\\/person\\\/8f23522ba58f477f04dd574e1034f679\"},\"headline\":\"Wood, mushrooms and fish as the new stars of fashion catwalks\",\"datePublished\":\"2021-10-12T09:19:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/1839\\\/wood-mushrooms-and-fish-as-the-new-stars-of-fashion-catwalks\\\/\"},\"wordCount\":1544,\"publisher\":{\"@id\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/1839\\\/wood-mushrooms-and-fish-as-the-new-stars-of-fashion-catwalks\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2021\\\/10\\\/copia_di_mo.re_.006.jpg\",\"articleSection\":[\"Earth, Energy & Environment\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2021\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/scienceblog.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/1839\\\/wood-mushrooms-and-fish-as-the-new-stars-of-fashion-catwalks\\\/\",\"url\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/1839\\\/wood-mushrooms-and-fish-as-the-new-stars-of-fashion-catwalks\\\/\",\"name\":\"Wood, mushrooms and fish as the new stars of fashion catwalks - Horizon Magazine Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/1839\\\/wood-mushrooms-and-fish-as-the-new-stars-of-fashion-catwalks\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/1839\\\/wood-mushrooms-and-fish-as-the-new-stars-of-fashion-catwalks\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2021\\\/10\\\/copia_di_mo.re_.006.jpg\",\"datePublished\":\"2021-10-12T09:19:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/1839\\\/wood-mushrooms-and-fish-as-the-new-stars-of-fashion-catwalks\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/1839\\\/wood-mushrooms-and-fish-as-the-new-stars-of-fashion-catwalks\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/1839\\\/wood-mushrooms-and-fish-as-the-new-stars-of-fashion-catwalks\\\/#primaryimage\",\"url\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2021\\\/10\\\/copia_di_mo.re_.006.jpg\",\"contentUrl\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2021\\\/10\\\/copia_di_mo.re_.006.jpg\",\"width\":1108,\"height\":739,\"caption\":\"\u00a9 Mogu srl - Research is helping the fashion industry take the lead in embracing the circular economy.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/1839\\\/wood-mushrooms-and-fish-as-the-new-stars-of-fashion-catwalks\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wood, mushrooms and fish as the new stars of fashion catwalks\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/#website\",\"url\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/\",\"name\":\"Horizon Magazine Blog\",\"description\":\"The EU Research & Innovation Magazine\",\"publisher\":{\"@id\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/#organization\",\"name\":\"Horizon Magazine Blog\",\"url\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2026\\\/04\\\/eu-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2026\\\/04\\\/eu-logo.jpg\",\"width\":601,\"height\":283,\"caption\":\"Horizon Magazine Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/#\\\/schema\\\/person\\\/8f23522ba58f477f04dd574e1034f679\",\"name\":\"Horizon Magazine\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/407bd816be829798850d5e7f646c4137f70c86c6af6c761b67a6ea80c364ffa4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/407bd816be829798850d5e7f646c4137f70c86c6af6c761b67a6ea80c364ffa4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/407bd816be829798850d5e7f646c4137f70c86c6af6c761b67a6ea80c364ffa4?s=96&d=mm&r=g\",\"caption\":\"Horizon Magazine\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/horizon.magazine.eu\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/twitter.com\\\/HorizonMagEU\"],\"url\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/author\\\/horizonmagazine\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Wood, mushrooms and fish as the new stars of fashion catwalks - Horizon Magazine Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/scienceblog.com\/horizon\/1839\/wood-mushrooms-and-fish-as-the-new-stars-of-fashion-catwalks\/","og_locale":"en_US","og_type":"article","og_title":"Wood, mushrooms and fish as the new stars of fashion catwalks","og_description":"Do you wonder where your clothes come from? The material they\u2019re made of and how they are produced? Most of us don\u2019t, but if we did, we might get a bit uneasy. Luckily, research is helping the fashion industry take the lead in embracing the circular economy. If you take an inventory of your closet, ... Read more","og_url":"https:\/\/scienceblog.com\/horizon\/1839\/wood-mushrooms-and-fish-as-the-new-stars-of-fashion-catwalks\/","og_site_name":"Horizon Magazine Blog","article_author":"https:\/\/www.facebook.com\/horizon.magazine.eu","article_published_time":"2021-10-12T09:19:36+00:00","og_image":[{"width":1108,"height":739,"url":"https:\/\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2021\/10\/copia_di_mo.re_.006.jpg","type":"image\/jpeg"}],"author":"Horizon Magazine","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/HorizonMagEU","twitter_misc":{"Written by":"Horizon Magazine","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/scienceblog.com\/horizon\/1839\/wood-mushrooms-and-fish-as-the-new-stars-of-fashion-catwalks\/#article","isPartOf":{"@id":"https:\/\/scienceblog.com\/horizon\/1839\/wood-mushrooms-and-fish-as-the-new-stars-of-fashion-catwalks\/"},"author":{"name":"Horizon Magazine","@id":"https:\/\/scienceblog.com\/horizon\/#\/schema\/person\/8f23522ba58f477f04dd574e1034f679"},"headline":"Wood, mushrooms and fish as the new stars of fashion catwalks","datePublished":"2021-10-12T09:19:36+00:00","mainEntityOfPage":{"@id":"https:\/\/scienceblog.com\/horizon\/1839\/wood-mushrooms-and-fish-as-the-new-stars-of-fashion-catwalks\/"},"wordCount":1544,"publisher":{"@id":"https:\/\/scienceblog.com\/horizon\/#organization"},"image":{"@id":"https:\/\/scienceblog.com\/horizon\/1839\/wood-mushrooms-and-fish-as-the-new-stars-of-fashion-catwalks\/#primaryimage"},"thumbnailUrl":"https:\/\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2021\/10\/copia_di_mo.re_.006.jpg","articleSection":["Earth, Energy & Environment"],"inLanguage":"en-US","copyrightYear":"2021","copyrightHolder":{"@id":"https:\/\/scienceblog.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/scienceblog.com\/horizon\/1839\/wood-mushrooms-and-fish-as-the-new-stars-of-fashion-catwalks\/","url":"https:\/\/scienceblog.com\/horizon\/1839\/wood-mushrooms-and-fish-as-the-new-stars-of-fashion-catwalks\/","name":"Wood, mushrooms and fish as the new stars of fashion catwalks - Horizon Magazine Blog","isPartOf":{"@id":"https:\/\/scienceblog.com\/horizon\/#website"},"primaryImageOfPage":{"@id":"https:\/\/scienceblog.com\/horizon\/1839\/wood-mushrooms-and-fish-as-the-new-stars-of-fashion-catwalks\/#primaryimage"},"image":{"@id":"https:\/\/scienceblog.com\/horizon\/1839\/wood-mushrooms-and-fish-as-the-new-stars-of-fashion-catwalks\/#primaryimage"},"thumbnailUrl":"https:\/\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2021\/10\/copia_di_mo.re_.006.jpg","datePublished":"2021-10-12T09:19:36+00:00","breadcrumb":{"@id":"https:\/\/scienceblog.com\/horizon\/1839\/wood-mushrooms-and-fish-as-the-new-stars-of-fashion-catwalks\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/scienceblog.com\/horizon\/1839\/wood-mushrooms-and-fish-as-the-new-stars-of-fashion-catwalks\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/scienceblog.com\/horizon\/1839\/wood-mushrooms-and-fish-as-the-new-stars-of-fashion-catwalks\/#primaryimage","url":"https:\/\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2021\/10\/copia_di_mo.re_.006.jpg","contentUrl":"https:\/\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2021\/10\/copia_di_mo.re_.006.jpg","width":1108,"height":739,"caption":"\u00a9 Mogu srl - Research is helping the fashion industry take the lead in embracing the circular economy."},{"@type":"BreadcrumbList","@id":"https:\/\/scienceblog.com\/horizon\/1839\/wood-mushrooms-and-fish-as-the-new-stars-of-fashion-catwalks\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/scienceblog.com\/horizon\/"},{"@type":"ListItem","position":2,"name":"Wood, mushrooms and fish as the new stars of fashion catwalks"}]},{"@type":"WebSite","@id":"https:\/\/scienceblog.com\/horizon\/#website","url":"https:\/\/scienceblog.com\/horizon\/","name":"Horizon Magazine Blog","description":"The EU Research & Innovation Magazine","publisher":{"@id":"https:\/\/scienceblog.com\/horizon\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/scienceblog.com\/horizon\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/scienceblog.com\/horizon\/#organization","name":"Horizon Magazine Blog","url":"https:\/\/scienceblog.com\/horizon\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/scienceblog.com\/horizon\/#\/schema\/logo\/image\/","url":"https:\/\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2026\/04\/eu-logo.jpg","contentUrl":"https:\/\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2026\/04\/eu-logo.jpg","width":601,"height":283,"caption":"Horizon Magazine Blog"},"image":{"@id":"https:\/\/scienceblog.com\/horizon\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/scienceblog.com\/horizon\/#\/schema\/person\/8f23522ba58f477f04dd574e1034f679","name":"Horizon Magazine","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/407bd816be829798850d5e7f646c4137f70c86c6af6c761b67a6ea80c364ffa4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/407bd816be829798850d5e7f646c4137f70c86c6af6c761b67a6ea80c364ffa4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/407bd816be829798850d5e7f646c4137f70c86c6af6c761b67a6ea80c364ffa4?s=96&d=mm&r=g","caption":"Horizon Magazine"},"sameAs":["https:\/\/www.facebook.com\/horizon.magazine.eu","https:\/\/x.com\/https:\/\/twitter.com\/HorizonMagEU"],"url":"https:\/\/scienceblog.com\/horizon\/author\/horizonmagazine\/"}]}},"jetpack_featured_media_url":"https:\/\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2021\/10\/copia_di_mo.re_.006.jpg","jetpack_shortlink":"https:\/\/wp.me\/pgtNKV-tF","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1845,"url":"https:\/\/scienceblog.com\/horizon\/1845\/latest-trend-keeps-clothes-out-of-landfill\/","url_meta":{"origin":1839,"position":0},"title":"Latest trend keeps clothes out of landfill","author":"Horizon Magazine","date":"October 20, 2021","format":false,"excerpt":"Textile waste is so last season. The future of fashion is moving into a new dimension where new textile technology upcycles old clothes into brand new fabrics. Europe\u2019s landfills are bursting at the seams with discarded clothing and other textiles. Of the 5.8\u00a0million\u00a0tonnes of textiles that EU consumers discard every\u2026","rel":"","context":"In "Earth, Energy & Environment"","block_context":{"text":"Earth, Energy & Environment","link":"https:\/\/scienceblog.com\/horizon\/category\/earth-energy-environment\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2021\/10\/t-shirt_hanging_shutterstock_1402054307.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2021\/10\/t-shirt_hanging_shutterstock_1402054307.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2021\/10\/t-shirt_hanging_shutterstock_1402054307.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2021\/10\/t-shirt_hanging_shutterstock_1402054307.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2021\/10\/t-shirt_hanging_shutterstock_1402054307.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":2747,"url":"https:\/\/scienceblog.com\/horizon\/2747\/natures-threads-creating-clothes-from-the-ground-up\/","url_meta":{"origin":1839,"position":1},"title":"Nature\u2019s threads: creating clothes from the ground up","author":"Horizon Magazine","date":"May 1, 2024","format":false,"excerpt":"Researchers are turning to two crops to tackle the environmental harm of apparel made with synthetic fibres. By \u00a0Ali Jones From risottos to sauces, mushrooms have long been a staple in the kitchen. Now fungi are showing the potential to serve up more than just flavour \u2013 as a sustainable,\u2026","rel":"","context":"In "Earth, Energy & Environment"","block_context":{"text":"Earth, Energy & Environment","link":"https:\/\/scienceblog.com\/horizon\/category\/earth-energy-environment\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2024\/05\/1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2024\/05\/1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2024\/05\/1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2024\/05\/1.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2024\/05\/1.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2024\/05\/1.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":338,"url":"https:\/\/scienceblog.com\/horizon\/338\/electronic-wool-to-take-wearable-tech-from-the-catwalk-to-your-wardrobe\/","url_meta":{"origin":1839,"position":2},"title":"Electronic wool to take wearable tech from the catwalk to your wardrobe","author":"Sandrine Ceurstemont","date":"June 26, 2018","format":false,"excerpt":"Engineers are threading circuitry into clothes to create comfortable devices that could make electronic fashion the future of the textiles industry. Smart textiles, where electronics are incorporated into fabrics, have been around for some time, from sensor-laden shirts that keep you cool, to dresses packed with LEDs. Despite these innovations,\u2026","rel":"","context":"In "Technology"","block_context":{"text":"Technology","link":"https:\/\/scienceblog.com\/horizon\/category\/technology\/"},"img":{"alt_text":"Sandwiching doped zine sulphide between graphene in textiles can create glowing clothes.","src":"https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2018\/06\/smart-textilecrop.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2018\/06\/smart-textilecrop.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2018\/06\/smart-textilecrop.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2018\/06\/smart-textilecrop.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2018\/06\/smart-textilecrop.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2018\/06\/smart-textilecrop.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":1851,"url":"https:\/\/scienceblog.com\/horizon\/1851\/sustainable-fashion-aims-to-make-green-the-new-black\/","url_meta":{"origin":1839,"position":3},"title":"Sustainable fashion aims to make green the new black","author":"Horizon Magazine","date":"October 27, 2021","format":false,"excerpt":"Fast fashion, which encourages clothing to be quickly discarded and replaced, uses significant amounts of natural, social, and creative resources and creates excessive waste. Research into sustainable fashion aims to change this. Employing more than 300\u00a0million people and producing 100\u00a0billion items every year, the fashion industry has a colossal impact\u2026","rel":"","context":"In "Earth, Energy & Environment"","block_context":{"text":"Earth, Energy & Environment","link":"https:\/\/scienceblog.com\/horizon\/category\/earth-energy-environment\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2021\/10\/green_shutterstock_1861968226.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2021\/10\/green_shutterstock_1861968226.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2021\/10\/green_shutterstock_1861968226.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2021\/10\/green_shutterstock_1861968226.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2021\/10\/green_shutterstock_1861968226.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":3293,"url":"https:\/\/scienceblog.com\/horizon\/3293\/keeping-clothes-in-circulation-how-eu-research-is-transforming-textile-waste\/","url_meta":{"origin":1839,"position":4},"title":"Keeping clothes in circulation: how EU research is transforming textile waste","author":"Horizon Magazine","date":"October 29, 2025","format":false,"excerpt":"EU-funded research is helping to turn old clothes into new, quality products, aiming to reduce textile waste and make recycled textiles the norm. By Ali Jones In a factory in Waregem, north-west Belgium, a unique piece of machinery accessible only by fingerprint to trusted staff, is transforming old clothing and\u2026","rel":"","context":"In "Industry"","block_context":{"text":"Industry","link":"https:\/\/scienceblog.com\/horizon\/category\/industry\/"},"img":{"alt_text":"Europe wants to slash textile waste by up to 80% and make sustainable products the standard. \u00a9 Mariia Korneeva, Shutterstock.com","src":"https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2025\/10\/28.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2025\/10\/28.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2025\/10\/28.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2025\/10\/28.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":1843,"url":"https:\/\/scienceblog.com\/horizon\/1843\/saying-farewell-to-a-throwaway-fashion-industry\/","url_meta":{"origin":1839,"position":5},"title":"Saying farewell to a throwaway fashion industry","author":"Horizon Magazine","date":"October 19, 2021","format":false,"excerpt":"Fast fashion is a lucrative business model offering trendy, mass-produced replica catwalk trends and haute couture designs at bargain prices. While enticing consumers to spend, it has paved the way for a throwaway culture in the clothing industry characterised by overconsumption and single-use purchases. But things are changing thanks to\u2026","rel":"","context":"In "Earth, Energy & Environment"","block_context":{"text":"Earth, Energy & Environment","link":"https:\/\/scienceblog.com\/horizon\/category\/earth-energy-environment\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2021\/10\/Fashion-apps_500_Chaay_Tee-Shutterstock_1704314581_0.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/scienceblog.com\/horizon\/wp-json\/wp\/v2\/posts\/1839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scienceblog.com\/horizon\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scienceblog.com\/horizon\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scienceblog.com\/horizon\/wp-json\/wp\/v2\/users\/298"}],"replies":[{"embeddable":true,"href":"https:\/\/scienceblog.com\/horizon\/wp-json\/wp\/v2\/comments?post=1839"}],"version-history":[{"count":0,"href":"https:\/\/scienceblog.com\/horizon\/wp-json\/wp\/v2\/posts\/1839\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scienceblog.com\/horizon\/wp-json\/wp\/v2\/media\/1840"}],"wp:attachment":[{"href":"https:\/\/scienceblog.com\/horizon\/wp-json\/wp\/v2\/media?parent=1839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scienceblog.com\/horizon\/wp-json\/wp\/v2\/categories?post=1839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scienceblog.com\/horizon\/wp-json\/wp\/v2\/tags?post=1839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}