{"id":2028,"date":"2022-05-11T12:42:14","date_gmt":"2022-05-11T12:42:14","guid":{"rendered":"https:\/\/horizon.peachpuff-wolverine-566518.hostingersite.com\/?p=2028"},"modified":"2022-05-11T12:42:14","modified_gmt":"2022-05-11T12:42:14","slug":"taking-pray-out-of-spray-and-spotify-for-blossoms","status":"publish","type":"post","link":"https:\/\/scienceblog.com\/horizon\/2028\/taking-pray-out-of-spray-and-spotify-for-blossoms\/","title":{"rendered":"Taking pray out of spray and Spotify for blossoms"},"content":{"rendered":"
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Each day, millions of us load fresh fruit and flowers into our shopping baskets. The global trade in cut flowers and citrus fruits together are worth around \u20ac30 billion. When it comes to embracing technology, however, these big businesses tend to remain stuck in the past.<\/strong><\/p>\n<\/div>\n<\/div>\n

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 <\/p>\n

In 2017, serendipity brought Martina Drobn\u00e1 into contact with biologist and entomologist, Dr Bruno G\u00e1bel.<\/p>\n

\u2018It all started with my mum,\u2019 said Drobn\u00e1, a Slovakian-based graphic designer and coordinator of the CITRUS-PORT project.<\/p>\n

\u2018She told me about her new neighbour in Modra (Slovakia), a brilliant scientist, who was working on ways to help fruit growers predict the disease and pest risk for their crops,\u2019 she said.<\/p>\n

When the two met, G\u00e1bel explained how his hand-written calculations had helped local grape growers by forecasting likely disease risk at different times. This meant producers could target spraying when treating their crops and they didn\u2019t need to spray continuously as they had in the past. Drobn\u00e1 was sold.<\/p>\n

Together with IT entrepreneur Roman Korba\u010dka they created a website and app called\u00a0VitiPort<\/a>.<\/p>\n

\u2018Our aim was to create a decision support system \u2013 which could advise growers on whether or when to treat crops,\u2019 she explained. Calling themselves VitiGroup, the trio have since commercialised Vitiport, and have also developed a sister platform, Genimen-port, for apples and pears.<\/p>\n

Lemon squeezy<\/strong><\/p>\n

Now they are using the same technology to help citrus growers of, for example, lemons, grapefruit and oranges, many of whom are based in Mediterranean countries. Every year, citrus farmers\u2019 crops are threatened by disease and pests such as grey mould, brown rot and black spot fungal disease, as well as orange tortrix and the citrus leafminer.<\/p>\n

\u2018In many growing areas we find it\u2019s common to spray every week but that soon becomes a vicious cycle of over-spraying,\u2019 said Drobn\u00e1. \u2018The more you spray, the more the pathogen builds up resistance and the more you then need to spray to control it; it just gets worse and worse.\u2019<\/p>\n

With CitrusPort – which is soon to become operational \u2013 the team hopes to challenge conventional wisdom about the importance of spraying by providing timely, user-friendly information about when and how best to treat. Subscribers download an app, find their farm via GPS and from then on, at the start of each week receive an accurate indication of disease risk and advice about treatment.<\/p>\n

Given time, Drobn\u00e1 hopes that CitrusPort can replicate some of the impressive results the team already achieved for grapes and apples. In Champagne, where VitiPort has operated since 2018, targeted information about when to spray has helped decrease pesticide use by 58%.<\/p>\n

They see global potential for CitrusPort with interest already coming in from Australia, the US and Tunisia.<\/p>\n

Spotify for flowers<\/strong><\/p>\n

Entrepreneur Eric Egberts has a passion for flowers and a 30-year history in the business. One thing that increasingly troubles him are restricted markets and limited consumer choice.<\/p>\n

\u2018I used to see all kinds of flowers on my travels and would bring different types home for friends,\u2019 he said. \u2018Everyone would always ask, \u201cWhere can I get these?\u201d I realised that in most florists, consumer choice was restricted to just the best-sellers such as red roses, pink daisies, white and yellow chrysanthemums,\u2019 said Egberts.<\/p>\n

He likens the problem in the flower industry to the music industry pre-streaming services. \u2018Like with music back when we just listened to the radio, with flowers you only ever get the options that the DJ plays,\u2019 he said. \u2018But there are so many more options that could be available.\u2019<\/p>\n

His concept is to unlock the hidden gems of the flower world through digital innovation. With his EU-funded FLOURISH project \u2013 which comprises growers, wholesalers, and a team of computer scientists \u2013 he hopes to do for the flower industry what Spotify has done for music.<\/p>\n

The plan is to increase consumer choice while offering a new route to market for growers.<\/p>\n

Empowered flowers<\/strong><\/p>\n

His system enables florists to pool their inventories, Egberts explained. Instead of relying on florists to present ready-made bouquets, with Egberts\u2019 innovation consumers are in charge of mixing and matching flowers to suit their moods and desires all via an app.<\/p>\n

\u2018Our system can create automatic bouquets based on a variety of consumer preferences, as well as their previous choices, potentially introducing thousands of new varieties to customers,\u2019 he said.<\/p>\n

\u2018For the consumer it\u2019s all about tailoring bouquets to suit particular tastes and personalisation. For the growers, it\u2019s about opening access to new markets, but also offering them better insight into where their flowers are going and where they are popular,\u2019 he said.<\/p>\n

From the environmental perspective, the system allows you to choose to have flowers that are produced with a lower carbon footprint or from local growers only. \u2018Currently, as a consumer, you have very limited knowledge about any of these factors,\u2019 he said.<\/p>\n

Admittedly, consumer costs would be slightly higher and delivery times slightly longer as different flowers get sourced from different locations. However, Egberts is convinced demand is there for his idea.<\/p>\n

He has already spun-out part of the work through the\u00a0BloomyPro<\/a>\u00a0website and the team now wants a big commercial partner to come on board to provide scale.<\/p>\n

Egberts is passionate about flowers and has big ambitions for the work. \u2018Flowers are key to so many important milestones in our lives,\u2019 he said. \u2018I want to bring flowers to more people, and I want to be in the cell phone of every person in the world to help do this.\u2019<\/p>\n

Each of these projects were supported by the European Innovation Council (EIC) which helps game-changing innovations to scale up. Follow the link to learn more\u00a0about the EIC<\/a>.<\/strong><\/em><\/p>\n

The research in this article was funded by the EU. If you liked this article, please consider sharing it on social media.<\/h5>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Each day, millions of us load fresh fruit and flowers into our shopping baskets. The global trade in cut flowers and citrus fruits together are worth around \u20ac30 billion. When it comes to embracing technology, however, these big businesses tend to remain stuck in the past.   In 2017, serendipity brought Martina Drobn\u00e1 into contact … Read more<\/a><\/p>\n","protected":false},"author":298,"featured_media":2029,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"generate_page_header":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11,12,112],"tags":[],"class_list":["post-2028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-earth-energy-environment","category-health","category-ict"],"yoast_head":"\nTaking pray out of spray and Spotify for blossoms - Horizon Magazine Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceblog.com\/horizon\/2028\/taking-pray-out-of-spray-and-spotify-for-blossoms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taking pray out of spray and Spotify for blossoms\" \/>\n<meta property=\"og:description\" content=\"Each day, millions of us load fresh fruit and flowers into our shopping baskets. 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By\u00a0\u00a0PIETER DEVUYST Many people love citrus fruits for their sweet or sour flavour, but plant diseases could leave fans with a bitter taste. 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These robots can take on arduous tasks and help farmers save time. By spotting\u2026","rel":"","context":"In "Earth, Energy & Environment"","block_context":{"text":"Earth, Energy & Environment","link":"https:\/\/scienceblog.com\/horizon\/category\/earth-energy-environment\/"},"img":{"alt_text":"People working on small farms often find they have back problems after a few years, say researchers who are developing a robotic farming aide. 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By \u00a0Anthony King Think of wildlife tracking and what probably comes to mind are documentaries following the majestic movements of elephants through the savannah, the graceful migrations of sea turtles\u2026","rel":"","context":"In "Earth, Energy & Environment"","block_context":{"text":"Earth, Energy & Environment","link":"https:\/\/scienceblog.com\/horizon\/category\/earth-energy-environment\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2023\/10\/26replacement.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2023\/10\/26replacement.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2023\/10\/26replacement.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2023\/10\/26replacement.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2023\/10\/26replacement.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2023\/10\/26replacement.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":32,"url":"https:\/\/scienceblog.com\/horizon\/32\/forest-plantations-are-a-potent-blend-for-coffee-production\/","url_meta":{"origin":2028,"position":3},"title":"Forest plantations are a potent blend for coffee production","author":"Anthony King","date":"November 22, 2017","format":false,"excerpt":"Climate change is threatening Europe\u2019s coffee supplies, but the impacts could be diluted by planting the crops amongst trees - a technique known as agroforestry, which is\u00a0also being revived in European farming. The distinctive waft of freshly brewed coffee is a familiar wake-up smell but, next time the aroma tickles\u2026","rel":"","context":"In "Earth, Energy & Environment"","block_context":{"text":"Earth, Energy & Environment","link":"https:\/\/scienceblog.com\/horizon\/category\/earth-energy-environment\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2017\/11\/2048px-Coffee_Plant_near_the_Quilal%C3%AD_-_San_Juan_del_R%C3%ADo_Coco_border._resized.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2017\/11\/2048px-Coffee_Plant_near_the_Quilal%C3%AD_-_San_Juan_del_R%C3%ADo_Coco_border._resized.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2017\/11\/2048px-Coffee_Plant_near_the_Quilal%C3%AD_-_San_Juan_del_R%C3%ADo_Coco_border._resized.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2017\/11\/2048px-Coffee_Plant_near_the_Quilal%C3%AD_-_San_Juan_del_R%C3%ADo_Coco_border._resized.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2017\/11\/2048px-Coffee_Plant_near_the_Quilal%C3%AD_-_San_Juan_del_R%C3%ADo_Coco_border._resized.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2017\/11\/2048px-Coffee_Plant_near_the_Quilal%C3%AD_-_San_Juan_del_R%C3%ADo_Coco_border._resized.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":2281,"url":"https:\/\/scienceblog.com\/horizon\/2281\/mushrooms-emerge-from-the-shadows-in-pesticide-free-production-push\/","url_meta":{"origin":2028,"position":4},"title":"Mushrooms emerge from the shadows in pesticide-free production push","author":"Horizon Magazine","date":"February 2, 2023","format":false,"excerpt":"By\u00a0\u00a0ALI JONES From stir-frys to stroganoffs, the tasty fungus central to health-conscious cuisine may be cultivated in greener ways. Mention La Rioja in northern Spain and most people will picture majestic sun-drenched vineyards nestled in the hillsides. But, hidden from the sunlight, the region is also home to a very\u2026","rel":"","context":"In "Earth, Energy & Environment"","block_context":{"text":"Earth, Energy & Environment","link":"https:\/\/scienceblog.com\/horizon\/category\/earth-energy-environment\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2023\/02\/2.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2023\/02\/2.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2023\/02\/2.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2023\/02\/2.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2023\/02\/2.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2023\/02\/2.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":913,"url":"https:\/\/scienceblog.com\/horizon\/913\/sharing-seeds-could-help-farmers-grow-better-food\/","url_meta":{"origin":2028,"position":5},"title":"Sharing seeds could help farmers grow better food","author":"Steve Gillman","date":"August 8, 2019","format":false,"excerpt":"Tapping into the genetic diversity contained within the seeds of wild relatives and forgotten crop plants could help farmers decrease their dependency on global agribusiness and grow food better suited to local conditions. Since the start of the 20th century, global demand for certain fruit and vegetables has seen farmers\u2026","rel":"","context":"In "Earth, Energy & Environment"","block_context":{"text":"Earth, Energy & Environment","link":"https:\/\/scienceblog.com\/horizon\/category\/earth-energy-environment\/"},"img":{"alt_text":"A seed-sharing network would allow European farmers to manage their own seed resources rather than depend on what big agribusiness want to sell. 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