{"id":2108,"date":"2022-07-26T06:39:48","date_gmt":"2022-07-26T06:39:48","guid":{"rendered":"https:\/\/horizon.peachpuff-wolverine-566518.hostingersite.com\/?p=2108"},"modified":"2022-07-26T06:39:48","modified_gmt":"2022-07-26T06:39:48","slug":"choosing-sufficiency-for-greater-fulfillment-and-satisfaction","status":"publish","type":"post","link":"https:\/\/scienceblog.com\/horizon\/2108\/choosing-sufficiency-for-greater-fulfillment-and-satisfaction\/","title":{"rendered":"Choosing sufficiency for greater fulfillment and satisfaction"},"content":{"rendered":"

Our consumerist economy constantly prompts us to buy new things to find happiness, even when it’s unsustainable. Sufficiency is a burgeoning idea that calls for buying less material goods and finding fulfillment in sustainability.<\/strong><\/p>\n

Thinking of goods as circular and leaving a lighter environmental footprint are ideas that are moving from niche to norm. Growing numbers of people now buy less stuff and buy better quality, longer-lasting goods.<\/p>\n

Some people also want to extend the lifetime of products by repurposing, repairing, reusing and recycling them.<\/p>\n

In other words, as the European Union presses ahead with\u00a0the EU Green Deal<\/a>\u00a0to become the first carbon-neutral continent by 2050, many ordinary people of Europe are doing their part by modifying their lifestyle choices.<\/p>\n

Yet, welcome as low-carbon choices are to mitigate the increase in greenhouse gases (GHGs), they can often be poorly understood. Two new projects supported by Horizon science funding intend to explore the area.<\/p>\n

By examining lifestyles that shun excess and embrace \u201csufficiency\u201d, researchers in the newly commenced\u00a0FULFILL research project<\/a>\u00a0will shed light on a trend that has been marked by youth climate protests, the COVID-19 pandemic and even the Russian invasion of Ukraine.<\/p>\n

Deep changes<\/strong><\/p>\n

\u2018Interest in sustainable lifestyles is clearly rising,\u2019 said Dr Elisabeth D\u00fctschke of the Fraunhofer Institute for Systems and Innovation Research in Germany. \u2018However, it is still open whether this means that deep changes to our societies are actually coming.\u2019<\/p>\n

Although a relatively new principle, the notion of sufficiency is central to the European Green Deal objectives because it calls for practices that decrease demand for natural resources and for polluting energy \u2013 the root cause of the worsening climate crisis.<\/p>\n

The issue gains new primacy as we are urged to reduce our consumption of oil and gas because it is in short supply as a result of the Russian invasion of Ukraine.<\/p>\n

As it ramps up in its first year, FULFILL plans to interview households and examine initiatives in five EU countries \u2013 Denmark, France, Germany, Italy and Latvia \u2013 as well as in India.<\/p>\n

The goal is to learn to what extent sufficiency as a way of life is possible in today\u2019s globalised world by identifying obstacles. The researchers will also examine how it affects other matters, like health or gender equality.<\/p>\n

From there, they will draw up policy recommendations \u2013 together with citizens from varying backgrounds \u2013 and point out realistic paths to more sufficient lifestyles.<\/p>\n

Sufficiency barriers<\/strong><\/p>\n

The early evidence is suggesting that there are many barriers to adopting sufficiency as a way of life.<\/p>\n

\u2018So far, our research really underlined the strong interconnections between all areas of life and how deep change needs to be,\u2019 said Dr D\u00fctschke.<\/p>\n

\u2018People trying to live highly sufficient lifestyles face many challenges and are, more or less, not able to live a normal life like others do.\u2019\u00a0 New clothes, the latest goods and ever more consumption are central to economic activity.<\/p>\n

While significant change on this front in wealthy, democratic societies may be tough to achieve, the challenges faced in poorer countries is different.<\/p>\n

\u2018In many parts of the world, people are living very sufficiently but not by choice,\u2019 said Dr D\u00fctschke. \u2018We need to find ways to improve their lifestyle and wellbeing without making the mistakes of over-consumption and its negative consequences.\u2019<\/p>\n

Fundamental rethink<\/strong><\/p>\n

The second project \u2013\u00a0EU 1.5 Lifestyles<\/a>\u00a0\u2013 links the individual\u2019s transformation of habits to a fundamental rethink of economic and social institutions themselves. The project\u2019s name is inspired by the worldwide goal to limit global temperature rise to 1.5\u00b0 C, coming out of\u00a0the Paris Agreement<\/a>\u00a0made in 2015.<\/p>\n

The risk is growing of the world crossing \u201ctipping points\u201d that trigger irreversible climate change. Alarm about this increasingly likely scenario has helped focus minds on understanding what types of everyday activity can contribute to meeting the temperature target.<\/p>\n

Proponents of this largely bottom-up approach stress the carbon footprint of average households and shoppers.<\/p>\n

Though rarely held accountable, manufacturers and retailers are as vitally important to progress as consumers are, according to Dr Steffen Hirth, a postdoctoral researcher at the Center for Interdisciplinary Sustainability Research of the University of M\u00fcnster in Germany who is working with the EU 1.5 Lifestyles consortium.<\/p>\n

\u2018The adoption of \u201cgreen\u201d lifestyles and corresponding products and services are not something that should depend on consumer choices alone,\u2019 said Dr Hirth.\u00a0 \u2018Producers decide how, how much and what is produced,\u2019 he said. \u2018<\/p>\n

\u2018We cannot consume ourselves out of a crisis of overconsumption.\u2019<\/p>\n

As a result, decisive political regulation will be needed to discourage unviable economic activity and, by extension, reorient production practices towards environmental objectives, said Dr Hirth.<\/p>\n

Open to change<\/strong><\/p>\n

The project\u2019s initial findings are that mainstreaming 1.5-degree lifestyles requires overcoming \u2018a range of very deeply ingrained structural barriers\u2019 and \u2018an openness for fundamental change, including a good level of imagination of how a carbon neutral society would really look like.\u2019<\/p>\n

With the researchers ultimately aiming to influence policymakers and others able to make a difference, Dr Hirth sees reasons for both pessimism and optimism.<\/p>\n

\u2018It is weird to live in a society that already has enormous knowledge about this crisis and has available technology to solve it, without being able to draw the necessary political conclusions and take decisive steps towards actual social change,\u2019 he said.<\/p>\n

\u2018At the same time, an imaginary society that has solved the climate crisis by focusing on essential needs, according to the latest research, could be a much happier society with higher welfare and well-being than in fossil fuel-based capitalism.\u2019<\/p>\n

Research in this article was funded by the EU. If you liked this article, please consider sharing it on social media.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Our consumerist economy constantly prompts us to buy new things to find happiness, even when it’s unsustainable. Sufficiency is a burgeoning idea that calls for buying less material goods and finding fulfillment in sustainability. Thinking of goods as circular and leaving a lighter environmental footprint are ideas that are moving from niche to norm. Growing … Read more<\/a><\/p>\n","protected":false},"author":298,"featured_media":2109,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"generate_page_header":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11,118],"tags":[],"class_list":["post-2108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-earth-energy-environment","category-social-sciences"],"yoast_head":"\nChoosing sufficiency for greater fulfillment and satisfaction - Horizon Magazine Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceblog.com\/horizon\/2108\/choosing-sufficiency-for-greater-fulfillment-and-satisfaction\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Choosing sufficiency for greater fulfillment and satisfaction\" \/>\n<meta property=\"og:description\" content=\"Our consumerist economy constantly prompts us to buy new things to find happiness, even when it’s unsustainable. 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But these deliveries affect urban life as\u00a0they add to traffic congestion, noise and pollution\u00a0and many cities are now trying out alternative modes of transport that could help. Known as \u2018last-mile\u2019 deliveries, this system involves the transport of goods and services\u2026","rel":"","context":"In "Earth, Energy & Environment"","block_context":{"text":"Earth, Energy & Environment","link":"https:\/\/scienceblog.com\/horizon\/category\/earth-energy-environment\/"},"img":{"alt_text":"Urban goods deliveries add to traffic congestion, noise and pollution. 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Researchers hope to make it a reality by\u00a02040,\u2026","rel":"","context":"In "Earth, Energy & Environment"","block_context":{"text":"Earth, Energy & Environment","link":"https:\/\/scienceblog.com\/horizon\/category\/earth-energy-environment\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2021\/02\/chuttersnap-kyCNGGKCvyw-unsplash-scaled.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2021\/02\/chuttersnap-kyCNGGKCvyw-unsplash-scaled.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2021\/02\/chuttersnap-kyCNGGKCvyw-unsplash-scaled.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2021\/02\/chuttersnap-kyCNGGKCvyw-unsplash-scaled.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2021\/02\/chuttersnap-kyCNGGKCvyw-unsplash-scaled.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2021\/02\/chuttersnap-kyCNGGKCvyw-unsplash-scaled.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":1432,"url":"https:\/\/scienceblog.com\/horizon\/1432\/pandemic-freight-emissions-reached-2030-target-in-just-months-how-do-we-make-the-changes-stick\/","url_meta":{"origin":2108,"position":3},"title":"Pandemic freight emissions reached 2030 target in just months. How do we make the changes stick?","author":"Aisling Irwin","date":"September 15, 2020","format":false,"excerpt":"The pandemic left a visible imprint on car, bus and bicycle use \u2013 and at its height brought about cleaner city air \u2013 but it also disrupted another, less obvious but highly polluting sector: freight transport. Coronavirus plunged millions of planes, trucks, trains and ships into a massive experiment, disrupting\u2026","rel":"","context":"In "Earth, Energy & Environment"","block_context":{"text":"Earth, Energy & Environment","link":"https:\/\/scienceblog.com\/horizon\/category\/earth-energy-environment\/"},"img":{"alt_text":"During the coronavirus pandemic, railways have been used more heavily to transport Europe's freight. 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By\u00a0\u00a0ALEX WHITING Lujza Varga is a local player in a European campaign against a global plight: the trafficking of historical objects including artworks. Varga works for the Hungarian National Museum, which is taking part in\u2026","rel":"","context":"In "ICT"","block_context":{"text":"ICT","link":"https:\/\/scienceblog.com\/horizon\/category\/ict\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2023\/05\/shutterstock_1168648249small.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2023\/05\/shutterstock_1168648249small.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2023\/05\/shutterstock_1168648249small.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2023\/05\/shutterstock_1168648249small.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":894,"url":"https:\/\/scienceblog.com\/horizon\/894\/shoppers-cant-afford-energy-efficient-cars-homes-researchers\/","url_meta":{"origin":2108,"position":5},"title":"Shoppers \u2018can\u2019t afford\u2019 energy efficient cars, homes – researchers","author":"Horizon Magazine","date":"July 25, 2019","format":false,"excerpt":"by: Alex Whiting Europeans can slash their fuel bills and have a significant impact on curbing global greenhouse gas emissions by buying more energy efficient cars, homes or even fridges \u2013 but many do not because of higher initial cost of green products, mistrust in EU energy ratings, and lack\u2026","rel":"","context":"In "Earth, Energy & Environment"","block_context":{"text":"Earth, Energy & Environment","link":"https:\/\/scienceblog.com\/horizon\/category\/earth-energy-environment\/"},"img":{"alt_text":"Switching to more efficient appliances can save people money over time, although they are often more expensive to buy. 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