{"id":2216,"date":"2022-11-21T14:03:50","date_gmt":"2022-11-21T14:03:50","guid":{"rendered":"https:\/\/horizon.peachpuff-wolverine-566518.hostingersite.com\/?p=2216"},"modified":"2022-11-21T14:03:50","modified_gmt":"2022-11-21T14:03:50","slug":"qr-codes-on-milk-cartons-to-offer-window-into-livestock-health-and-welfare","status":"publish","type":"post","link":"https:\/\/scienceblog.com\/horizon\/2216\/qr-codes-on-milk-cartons-to-offer-window-into-livestock-health-and-welfare\/","title":{"rendered":"QR codes on milk cartons to offer window into livestock health and welfare"},"content":{"rendered":"<p>QR codes on milk cartons could be used to provide consumers with detailed information on the care and wellbeing of farm animals reared as livestock.<\/p>\n<p><strong><em>By<\/em><\/strong>\u00a0\u00a0ALI JONES<\/p>\n<p>A simple QR code printed on the packaging could mean a carton of milk might one day offer a window onto the health and welfare of the cows that produced it. It would enable consumers to trace their milk to its farm of origin and access data on the wellbeing of its cows on that particular day.<\/p>\n<p>Thanks to electronic monitoring tools known as Precision Livestock Farming (PLF), this level of detail could all be available to consumers. The technology is already on the market but its full potential has yet to be realised.<\/p>\n<p>The\u00a0<a href=\"https:\/\/cordis.europa.eu\/project\/id\/862919\">EU-funded ClearFarm project<\/a>\u00a0is advancing the use of PLF technology with the aim of creating a more sensitive, continuous and complete way of understanding animal welfare. It is bringing together producers, regulators, policy makers and consumers from six countries.<\/p>\n<p>Focusing on pig and dairy cattle, the dominant livestock farmed in Europe, ClearFarm is partnering with a number of technology companies to create a new software platform that will fully exploit the possibilities of PLF to monitor lifelong animal welfare.<\/p>\n<p><strong>Cow care<\/strong><\/p>\n<p>\u2018So far, certification schemes for animal welfare have based decisions on single visits to a farm, maybe once or twice a year, so information is pretty limited,\u2019 said Dr Pol Llonch, Technical Project Manager for ClearFarm based at Universitat Aut\u00f2noma de Barcelona (UAB).<\/p>\n<p>\u2018ClearFarm will be the first platform to provide non-stop, real-time information on animal welfare. Consumers and producers will be able to view information from every single animal on the farm, every single day of the year.\u2019<\/p>\n<p>Wearable sensors will continually collect information, including data on activity, eating patterns, and health, enabling the farmer to monitor their animals when they cannot be with them. Farmers can spot health and welfare issues early and take action as appropriate.<\/p>\n<p>As well as a steady flow of information, ClearFarm will integrate the many different recognised \u2018domains\u2019 of animal welfare \u2013 health, nutrition, comfort, emotional state and natural behaviour. It will combine all of this to give what Llonch describes as \u2018an unprecedented, comprehensive picture of animal welfare.\u2019<\/p>\n<p>Llonch is one of eight researchers working on the ClearFarm project at UAB, returning to the institution where he completed his first degree in veterinary science. The welfare and behaviour of farm animals is a lifelong passion for him.<\/p>\n<p>It\u2019s not just monitoring the traditional aspects of animal welfare that Llonch is concerned with. As the ClearFarm project develops, he is keen to use the latest insights to improve all aspects of animal wellbeing on the farm.<\/p>\n<p><strong>Pig play<\/strong><\/p>\n<p>Already the ClearFarm consortium is looking into possibilities for \u2018play\u2019 for pigs as well as behaviour around feeding. Extensive research underlines that play for piglets \u2013 running and jumping and interacting with their penmates \u2013 is important for their development, and the team firmly believes it has a place in welfare monitoring.<\/p>\n<p>\u2018When we installed sensors with microphones in pig pens to monitor coughing and pick up on respiratory problems, the farmer was sceptical,\u2019 said Llonch. \u2018By the end of the trial he wanted to keep them.\u2019<\/p>\n<p>And it\u2019s not only pigs and dairy cows that will benefit from PLF technology but smaller farm animals too. Sheep and goats represent 30% of all livestock reared in Europe but the sector is often seen as the poor relation when it comes to investment and technology.<\/p>\n<p>The\u00a0<a href=\"https:\/\/cordis.europa.eu\/project\/id\/862050\">TechCare<\/a>\u00a0project, led by Dr Claire Morgan-Davies at SRUC (Scotland\u2019s Rural College) is working with industry partners, universities, research institutes and farmers across nine countries to explore the benefits for the sector of PLF and ensure it isn\u2019t left behind.<\/p>\n<p>\u2018Producers are really pleased that research and innovation funding has been allocated to their sector, and that these technologies can be applied to benefit their animals,\u2019 said Morgan-Davies, who has an extensive background in agricultural research.<\/p>\n<p>\u2018For consumers, we hope that further down the line we\u2019ll be able to flag farms that are taking part in this level of monitoring and that it will be a reassurance about animal welfare and quality of life.\u2019<\/p>\n<p><strong>Goat geography<\/strong><\/p>\n<p>Morgan-Davies thinks that many of the challenges for the welfare of sheep and goats in Scotland and Europe \u2013 including disease, provision of feed, risk of predation, and long-distance transport to slaughter \u2013 arise from the constraints imposed by the harsh climatic and geographic conditions in which they are often reared. PLF could help to improve welfare management and mitigate the impact of these welfare risks for the benefit of sheep and goat farmers around the world.<\/p>\n<p>TechCare is currently gathering information on existing PLF technologies potentially applicable to sheep and goat farming, the scale of which has been a surprise to Morgan-Davies. Although they may not have been formally trialled on this sector the potential is there, and she believes the industry is slowing starting to realise that it\u2019s one worth investing in.<\/p>\n<p>\u2018The project is inspiring sheep and goat farmers to believe that new technology can be successfully applied to their sector for the good of their animals,\u2019 said Morgan-Davies.<\/p>\n<p>TechCare will develop simple warning systems suitable across the varied and often traditional nature of sheep and goat farming in Europe. Wearable technology could be added to ID ear tags already in use, to alert farmers via an app to a change in behaviour in their animals, weight loss, or failure to gain weight, indicative of a potential welfare issue.<\/p>\n<p><strong>Welfare monitoring<\/strong><\/p>\n<p>Morgan-Davies is optimistic that once farmers see the benefits of simple ear-tag monitoring they could be motivated to invest in more complex systems, such as GPS collars. \u2018I believe that investment in technology will lead to an appreciation of its broader role in monitoring not just welfare of individual animals but efficiency at a farm level, and impact on the environment\u2019.<\/p>\n<p>This is an important consideration for ClearFarm too, using the PLF technology to assess environmental impact, such as the quantity of food and water consumed by animals, and estimating carbon footprint and economic profitability alongside welfare.<\/p>\n<p>Dr Llonch hopes that future research will result in new tools for animal measurements to continue expanding the ClearFarm platform and the potential of PLF technology to enhance animal care.<\/p>\n<p><em>Research in this article was funded by the EU. This material was originally published\u202fin <\/em><a href=\"https:\/\/ec.europa.eu\/research-and-innovation\/en\/horizon-magazine?pk_campaign=search_campaign&amp;pk_source=google&amp;pk_medium=search\"><em>Horizon<\/em><\/a><em>, the EU Research and Innovation Magazine.\u202f\u00a0<\/em><\/p>\n<p>More info<\/p>\n<p>Follow the links below to learn more about the EU-funded projects featured in this article.<\/p>\n<ul>\n<li><a href=\"https:\/\/cordis.europa.eu\/project\/id\/862919\">ClearFarm<\/a><\/li>\n<li><a href=\"https:\/\/cordis.europa.eu\/project\/id\/862050\">TechCare<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>QR codes on milk cartons could be used to provide consumers with detailed information on the care and wellbeing of farm animals reared as livestock. By\u00a0\u00a0ALI JONES A simple QR code printed on the packaging could mean a carton of milk might one day offer a window onto the health and welfare of the cows &#8230; <a title=\"QR codes on milk cartons to offer window into livestock health and welfare\" class=\"read-more\" href=\"https:\/\/scienceblog.com\/horizon\/2216\/qr-codes-on-milk-cartons-to-offer-window-into-livestock-health-and-welfare\/\" aria-label=\"Read more about QR codes on milk cartons to offer window into livestock health and welfare\">Read more<\/a><\/p>\n","protected":false},"author":298,"featured_media":2217,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"generate_page_header":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-2216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>QR codes on milk cartons to offer window into livestock health and welfare - Horizon Magazine Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceblog.com\/horizon\/2216\/qr-codes-on-milk-cartons-to-offer-window-into-livestock-health-and-welfare\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"QR codes on milk cartons to offer window into livestock health and welfare\" \/>\n<meta property=\"og:description\" content=\"QR codes on milk cartons could be used to provide consumers with detailed information on the care and wellbeing of farm animals reared as livestock. By\u00a0\u00a0ALI JONES A simple QR code printed on the packaging could mean a carton of milk might one day offer a window onto the health and welfare of the cows ... Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scienceblog.com\/horizon\/2216\/qr-codes-on-milk-cartons-to-offer-window-into-livestock-health-and-welfare\/\" \/>\n<meta property=\"og:site_name\" content=\"Horizon Magazine Blog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/horizon.magazine.eu\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-21T14:03:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2022\/11\/21cow-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Horizon Magazine\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/HorizonMagEU\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Horizon Magazine\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/2216\\\/qr-codes-on-milk-cartons-to-offer-window-into-livestock-health-and-welfare\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/2216\\\/qr-codes-on-milk-cartons-to-offer-window-into-livestock-health-and-welfare\\\/\"},\"author\":{\"name\":\"Horizon Magazine\",\"@id\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/#\\\/schema\\\/person\\\/8f23522ba58f477f04dd574e1034f679\"},\"headline\":\"QR codes on milk cartons to offer window into livestock health and welfare\",\"datePublished\":\"2022-11-21T14:03:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/2216\\\/qr-codes-on-milk-cartons-to-offer-window-into-livestock-health-and-welfare\\\/\"},\"wordCount\":1107,\"publisher\":{\"@id\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/2216\\\/qr-codes-on-milk-cartons-to-offer-window-into-livestock-health-and-welfare\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2022\\\/11\\\/21cow-scaled.jpg\",\"inLanguage\":\"en-US\",\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/scienceblog.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/2216\\\/qr-codes-on-milk-cartons-to-offer-window-into-livestock-health-and-welfare\\\/\",\"url\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/2216\\\/qr-codes-on-milk-cartons-to-offer-window-into-livestock-health-and-welfare\\\/\",\"name\":\"QR codes on milk cartons to offer window into livestock health and welfare - Horizon Magazine Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/2216\\\/qr-codes-on-milk-cartons-to-offer-window-into-livestock-health-and-welfare\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/2216\\\/qr-codes-on-milk-cartons-to-offer-window-into-livestock-health-and-welfare\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2022\\\/11\\\/21cow-scaled.jpg\",\"datePublished\":\"2022-11-21T14:03:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/2216\\\/qr-codes-on-milk-cartons-to-offer-window-into-livestock-health-and-welfare\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/2216\\\/qr-codes-on-milk-cartons-to-offer-window-into-livestock-health-and-welfare\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/2216\\\/qr-codes-on-milk-cartons-to-offer-window-into-livestock-health-and-welfare\\\/#primaryimage\",\"url\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2022\\\/11\\\/21cow-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2022\\\/11\\\/21cow-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"New technology promises a revolutionary way for consumers to access data on animal welfare at farms.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/2216\\\/qr-codes-on-milk-cartons-to-offer-window-into-livestock-health-and-welfare\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"QR codes on milk cartons to offer window into livestock health and welfare\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/#website\",\"url\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/\",\"name\":\"Horizon Magazine Blog\",\"description\":\"The EU Research &amp; Innovation Magazine\",\"publisher\":{\"@id\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/#organization\",\"name\":\"Horizon Magazine Blog\",\"url\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2026\\\/04\\\/eu-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2026\\\/04\\\/eu-logo.jpg\",\"width\":601,\"height\":283,\"caption\":\"Horizon Magazine Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/#\\\/schema\\\/person\\\/8f23522ba58f477f04dd574e1034f679\",\"name\":\"Horizon Magazine\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/407bd816be829798850d5e7f646c4137f70c86c6af6c761b67a6ea80c364ffa4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/407bd816be829798850d5e7f646c4137f70c86c6af6c761b67a6ea80c364ffa4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/407bd816be829798850d5e7f646c4137f70c86c6af6c761b67a6ea80c364ffa4?s=96&d=mm&r=g\",\"caption\":\"Horizon Magazine\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/horizon.magazine.eu\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/twitter.com\\\/HorizonMagEU\"],\"url\":\"https:\\\/\\\/scienceblog.com\\\/horizon\\\/author\\\/horizonmagazine\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"QR codes on milk cartons to offer window into livestock health and welfare - Horizon Magazine Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/scienceblog.com\/horizon\/2216\/qr-codes-on-milk-cartons-to-offer-window-into-livestock-health-and-welfare\/","og_locale":"en_US","og_type":"article","og_title":"QR codes on milk cartons to offer window into livestock health and welfare","og_description":"QR codes on milk cartons could be used to provide consumers with detailed information on the care and wellbeing of farm animals reared as livestock. By\u00a0\u00a0ALI JONES A simple QR code printed on the packaging could mean a carton of milk might one day offer a window onto the health and welfare of the cows ... Read more","og_url":"https:\/\/scienceblog.com\/horizon\/2216\/qr-codes-on-milk-cartons-to-offer-window-into-livestock-health-and-welfare\/","og_site_name":"Horizon Magazine Blog","article_author":"https:\/\/www.facebook.com\/horizon.magazine.eu","article_published_time":"2022-11-21T14:03:50+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2022\/11\/21cow-scaled.jpg","type":"image\/jpeg"}],"author":"Horizon Magazine","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/HorizonMagEU","twitter_misc":{"Written by":"Horizon Magazine","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/scienceblog.com\/horizon\/2216\/qr-codes-on-milk-cartons-to-offer-window-into-livestock-health-and-welfare\/#article","isPartOf":{"@id":"https:\/\/scienceblog.com\/horizon\/2216\/qr-codes-on-milk-cartons-to-offer-window-into-livestock-health-and-welfare\/"},"author":{"name":"Horizon Magazine","@id":"https:\/\/scienceblog.com\/horizon\/#\/schema\/person\/8f23522ba58f477f04dd574e1034f679"},"headline":"QR codes on milk cartons to offer window into livestock health and welfare","datePublished":"2022-11-21T14:03:50+00:00","mainEntityOfPage":{"@id":"https:\/\/scienceblog.com\/horizon\/2216\/qr-codes-on-milk-cartons-to-offer-window-into-livestock-health-and-welfare\/"},"wordCount":1107,"publisher":{"@id":"https:\/\/scienceblog.com\/horizon\/#organization"},"image":{"@id":"https:\/\/scienceblog.com\/horizon\/2216\/qr-codes-on-milk-cartons-to-offer-window-into-livestock-health-and-welfare\/#primaryimage"},"thumbnailUrl":"https:\/\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2022\/11\/21cow-scaled.jpg","inLanguage":"en-US","copyrightYear":"2022","copyrightHolder":{"@id":"https:\/\/scienceblog.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/scienceblog.com\/horizon\/2216\/qr-codes-on-milk-cartons-to-offer-window-into-livestock-health-and-welfare\/","url":"https:\/\/scienceblog.com\/horizon\/2216\/qr-codes-on-milk-cartons-to-offer-window-into-livestock-health-and-welfare\/","name":"QR codes on milk cartons to offer window into livestock health and welfare - Horizon Magazine Blog","isPartOf":{"@id":"https:\/\/scienceblog.com\/horizon\/#website"},"primaryImageOfPage":{"@id":"https:\/\/scienceblog.com\/horizon\/2216\/qr-codes-on-milk-cartons-to-offer-window-into-livestock-health-and-welfare\/#primaryimage"},"image":{"@id":"https:\/\/scienceblog.com\/horizon\/2216\/qr-codes-on-milk-cartons-to-offer-window-into-livestock-health-and-welfare\/#primaryimage"},"thumbnailUrl":"https:\/\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2022\/11\/21cow-scaled.jpg","datePublished":"2022-11-21T14:03:50+00:00","breadcrumb":{"@id":"https:\/\/scienceblog.com\/horizon\/2216\/qr-codes-on-milk-cartons-to-offer-window-into-livestock-health-and-welfare\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/scienceblog.com\/horizon\/2216\/qr-codes-on-milk-cartons-to-offer-window-into-livestock-health-and-welfare\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/scienceblog.com\/horizon\/2216\/qr-codes-on-milk-cartons-to-offer-window-into-livestock-health-and-welfare\/#primaryimage","url":"https:\/\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2022\/11\/21cow-scaled.jpg","contentUrl":"https:\/\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2022\/11\/21cow-scaled.jpg","width":2560,"height":1707,"caption":"New technology promises a revolutionary way for consumers to access data on animal welfare at farms."},{"@type":"BreadcrumbList","@id":"https:\/\/scienceblog.com\/horizon\/2216\/qr-codes-on-milk-cartons-to-offer-window-into-livestock-health-and-welfare\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/scienceblog.com\/horizon\/"},{"@type":"ListItem","position":2,"name":"QR codes on milk cartons to offer window into livestock health and welfare"}]},{"@type":"WebSite","@id":"https:\/\/scienceblog.com\/horizon\/#website","url":"https:\/\/scienceblog.com\/horizon\/","name":"Horizon Magazine Blog","description":"The EU Research &amp; Innovation Magazine","publisher":{"@id":"https:\/\/scienceblog.com\/horizon\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/scienceblog.com\/horizon\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/scienceblog.com\/horizon\/#organization","name":"Horizon Magazine Blog","url":"https:\/\/scienceblog.com\/horizon\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/scienceblog.com\/horizon\/#\/schema\/logo\/image\/","url":"https:\/\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2026\/04\/eu-logo.jpg","contentUrl":"https:\/\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2026\/04\/eu-logo.jpg","width":601,"height":283,"caption":"Horizon Magazine Blog"},"image":{"@id":"https:\/\/scienceblog.com\/horizon\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/scienceblog.com\/horizon\/#\/schema\/person\/8f23522ba58f477f04dd574e1034f679","name":"Horizon Magazine","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/407bd816be829798850d5e7f646c4137f70c86c6af6c761b67a6ea80c364ffa4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/407bd816be829798850d5e7f646c4137f70c86c6af6c761b67a6ea80c364ffa4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/407bd816be829798850d5e7f646c4137f70c86c6af6c761b67a6ea80c364ffa4?s=96&d=mm&r=g","caption":"Horizon Magazine"},"sameAs":["https:\/\/www.facebook.com\/horizon.magazine.eu","https:\/\/x.com\/https:\/\/twitter.com\/HorizonMagEU"],"url":"https:\/\/scienceblog.com\/horizon\/author\/horizonmagazine\/"}]}},"jetpack_featured_media_url":"https:\/\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2022\/11\/21cow-scaled.jpg","jetpack_shortlink":"https:\/\/wp.me\/pgtNKV-zK","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2505,"url":"https:\/\/scienceblog.com\/horizon\/2505\/livestock-farmers-from-sweden-to-greece-test-paths-to-greener-agriculture\/","url_meta":{"origin":2216,"position":0},"title":"Livestock farmers from Sweden to Greece test paths to greener agriculture","author":"Horizon Magazine","date":"September 21, 2023","format":false,"excerpt":"Cow, goat and poultry farms are getting help from EU research to cut their environmental footprint and ensure high-quality foods. By\u00a0\u00a0PIETER DEVUYST Livestock farmers in Germany, Italy, Sweden and the UK are trying a new method to produce milk and meat: feeding their cows mainly or only grass. Cattle diets\u2026","rel":"","context":"In &quot;Earth, Energy &amp; Environment&quot;","block_context":{"text":"Earth, Energy &amp; Environment","link":"https:\/\/scienceblog.com\/horizon\/category\/earth-energy-environment\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2023\/09\/21-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2023\/09\/21-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2023\/09\/21-1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2023\/09\/21-1.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2023\/09\/21-1.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2023\/09\/21-1.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":1009,"url":"https:\/\/scienceblog.com\/horizon\/1009\/non-antibiotic-cures-for-cows-could-speed-up-treatments-for-people\/","url_meta":{"origin":2216,"position":1},"title":"Non-antibiotic cures for cows could speed up treatments for people","author":"Horizon Magazine","date":"October 8, 2019","format":false,"excerpt":"by Gareth Willmer As the global antibiotic resistance crisis grows, chemical-based aerosol sprays and electrical signals to wake up the immune system are being developed to treat cow infections. These non-antibiotic therapies for livestock could also help to limit the spread of antibiotic resistance through the human food chain. The\u2026","rel":"","context":"In &quot;Health&quot;","block_context":{"text":"Health","link":"https:\/\/scienceblog.com\/horizon\/category\/health\/"},"img":{"alt_text":"Mastitis, a bacterial infection that leads to inflammation of a cow's mammary glands and udders, has long been a scourge of the dairy industry. Image credit - Tomasz Jagielski, licensed under CC BY-SA 3.0","src":"https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2019\/10\/Testing_a_cow_for_mastitis_edit.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2019\/10\/Testing_a_cow_for_mastitis_edit.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2019\/10\/Testing_a_cow_for_mastitis_edit.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2019\/10\/Testing_a_cow_for_mastitis_edit.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2019\/10\/Testing_a_cow_for_mastitis_edit.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2019\/10\/Testing_a_cow_for_mastitis_edit.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":1285,"url":"https:\/\/scienceblog.com\/horizon\/1285\/how-crop-and-animal-sensors-are-making-farming-smarter\/","url_meta":{"origin":2216,"position":2},"title":"How crop and animal sensors are making farming smarter","author":"Horizon Magazine","date":"May 18, 2020","format":false,"excerpt":"Installing wireless sensors among crops and attaching \u2018smart\u2019 ear tags to livestock could help farmers produce more food with less impact on the environment. The bounty of food we can find on supermarket shelves across Europe is the result of knowledge accumulated over thousands of years by generations of farmers.\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/scienceblog.com\/horizon\/category\/technology\/"},"img":{"alt_text":"Ear tags with a wireless radio frequency identification antenna along with a smart robotic feeder can tell farmers every time a cow goes to feed and what dose of mineral supplements it receives. Image credit - Ivan Andonovic","src":"https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2020\/05\/cow1-scaled.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2020\/05\/cow1-scaled.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2020\/05\/cow1-scaled.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2020\/05\/cow1-scaled.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2020\/05\/cow1-scaled.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2020\/05\/cow1-scaled.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":2417,"url":"https:\/\/scienceblog.com\/horizon\/2417\/ancient-chickens-cows-and-pigs-may-hold-secrets-to-modern-animal-diseases\/","url_meta":{"origin":2216,"position":3},"title":"Ancient chickens, cows and pigs may hold secrets to modern animal diseases","author":"Horizon Magazine","date":"June 29, 2023","format":false,"excerpt":"Sequencing DNA offers hope of explaining changes to farm animals and helping combat their present-day maladies. By\u00a0\u00a0ANTHONY KING The dubious winners of the agricultural revolution, by sheer numbers, are obvious. Living in the world today are 30 billion chickens, 1 billion cows and almost 800 million pigs. While the dawn\u2026","rel":"","context":"In &quot;Earth, Energy &amp; Environment&quot;","block_context":{"text":"Earth, Energy &amp; Environment","link":"https:\/\/scienceblog.com\/horizon\/category\/earth-energy-environment\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2023\/06\/29-scaled.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2023\/06\/29-scaled.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2023\/06\/29-scaled.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2023\/06\/29-scaled.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2023\/06\/29-scaled.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2023\/06\/29-scaled.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":1083,"url":"https:\/\/scienceblog.com\/horizon\/1083\/genetically-engineered-animals-offer-fresh-hope-to-heart-valve-patients\/","url_meta":{"origin":2216,"position":4},"title":"Genetically engineered animals offer fresh hope to heart valve patients","author":"Horizon Magazine","date":"December 6, 2019","format":false,"excerpt":"Scientists have cloned a genetically engineered bull which they hope will help heart valve transplant patients lead better quality lives and benefit people with red meat allergies. Every year, about 300,000 people worldwide receive a new heart valve. Whenever possible, doctors use valves made of tissue from cows or pigs,\u2026","rel":"","context":"In &quot;Health&quot;","block_context":{"text":"Health","link":"https:\/\/scienceblog.com\/horizon\/category\/health\/"},"img":{"alt_text":"Genetically engineered mutations in cows could pave the way for transplant patients to receive whole animal organs in the future. Image credit - Pexels\/Kat Jayne, licensed under Pexels license","src":"https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2019\/12\/cows.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2019\/12\/cows.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2019\/12\/cows.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2019\/12\/cows.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2019\/12\/cows.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2019\/12\/cows.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":1358,"url":"https:\/\/scienceblog.com\/horizon\/1358\/dairy-waste-is-being-turned-into-bioplastics-and-plant-food\/","url_meta":{"origin":2216,"position":5},"title":"Dairy waste is being turned into bioplastics and plant food","author":"Horizon Magazine","date":"July 22, 2020","format":false,"excerpt":"Sarah Wild Dairies in Europe are major economic drivers in rural areas, but they produce significant waste from\u00a0cleaning and processing.\u00a0Wastewater and milk residue, which are typically disposed of, are now being turned into new products such as phosphate-rich fertiliser and bioplastics. The\u00a0EU produced\u00a0172.2 million tonnes of raw milk in 2018\u2026","rel":"","context":"In &quot;Earth, Energy &amp; Environment&quot;","block_context":{"text":"Earth, Energy &amp; Environment","link":"https:\/\/scienceblog.com\/horizon\/category\/earth-energy-environment\/"},"img":{"alt_text":"Dairies generate a substantial amount of organic waste, including wastewater and whey, which are now being used to create products like bioplastics. Image credit - Keith Weller\/USDA\/Wikimedia, public domain","src":"https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2020\/07\/Cow_female_black_white.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2020\/07\/Cow_female_black_white.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2020\/07\/Cow_female_black_white.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2020\/07\/Cow_female_black_white.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/scienceblog.com\/horizon\/wp-content\/uploads\/sites\/4\/2020\/07\/Cow_female_black_white.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/scienceblog.com\/horizon\/wp-json\/wp\/v2\/posts\/2216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scienceblog.com\/horizon\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scienceblog.com\/horizon\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scienceblog.com\/horizon\/wp-json\/wp\/v2\/users\/298"}],"replies":[{"embeddable":true,"href":"https:\/\/scienceblog.com\/horizon\/wp-json\/wp\/v2\/comments?post=2216"}],"version-history":[{"count":0,"href":"https:\/\/scienceblog.com\/horizon\/wp-json\/wp\/v2\/posts\/2216\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scienceblog.com\/horizon\/wp-json\/wp\/v2\/media\/2217"}],"wp:attachment":[{"href":"https:\/\/scienceblog.com\/horizon\/wp-json\/wp\/v2\/media?parent=2216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scienceblog.com\/horizon\/wp-json\/wp\/v2\/categories?post=2216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scienceblog.com\/horizon\/wp-json\/wp\/v2\/tags?post=2216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}