Home Tags Babson college

Tag: babson college

Consumer beware: Rejecting an option may make you more likely to...

People make purchasing decisions by choosing between alternatives or by rejecting certain options. But a new study in the Journal of Consumer Research finds that focusing on ruling out an option can lead consumers to reverse their preferences. "C...

When pride in achievement leads to a large order of fries

You aced that test; now it's time for a treat. Sometimes pride in an achievement can lead people to indulge in unhealthy choices, according to a new study in the Journal of Consumer Research. "Across four studies in the food consumptions and s...

Get more stuff like this
in your inbox

From anti-aging to the search for alien life, we promise to never bore.