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Consumers should ‘sweat the small stuff’ to get healthier

International researchers say even one small act, such as failing to recycle a water bottle, can decrease commitment to an overall goal of well-being,...

Brand loyalty not always a benefit

Brand commitment might not always be a good thing, and in the case of high-severity recalls, consumers with a high level of brand commitment...

Warning of potential side effects of a product can increase its...

Drug ads often warn of serious side effects, from nausea and bleeding to blindness, even death. New research suggests that, rather than scaring consumers...

FDA Explores Impact of Arsenic in Rice

The Food and Drug Administration (FDA) has taken a major step towards learning whether levels of arsenic in rice and rice products pose a...

Consumer beware: Rejecting an option may make you more likely to...

People make purchasing decisions by choosing between alternatives or by rejecting certain options. But a new study in the Journal of Consumer Research finds that focusing on ruling out an option can lead consumers to reverse their preferences. "C...

How do consumers react when friends provide poor service in a...

When your friend is a service provider, things can get complicated. According to a new study in the Journal of Consumer Research, a problem can lead to feelings of betrayal or empathy, depending on the circumstances. "Imagine that you are planning...

Self-control and choices: Why we take the easy path after exerting...

After a rough day at the office, you might opt for a convenient, pretty restaurant over one with a top-notch menu, according to a new study in the Journal of Consumer Research. "If you've had a tough day at work, how will that affect the decision...

Would you sleep on a chunk of ice? Building your ‘experience...

If sleeping on a bed of ice or eating bacon-flavored ice cream doesn't sound too appealing, consider the tale you'll have to tell about it later. According to a new study in the Journal of Consumer Research, some people can't resist a chance to coll...

Buyer backlash: Why do slogans about saving money increase spending?

A new study in the Journal of Consumer Research reveals a strange facet of consumer behavior: people behave differently when they encounter companies' brands than they do when they encounter their slogans. "Exposure to the retailer brand name Walm...

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