What should you do when you really, REALLY have to “go”? Make important life decisions, maybe. Controlling your bladder makes you better at controlling yourself when making decisions about your future, too, according to a study to be published in Ps…
Consumers often have a distorted view when they compare information that involves numbers, according to a new study in the Journal of Consumer Research.
“As a consumer, would your preference for a dishwasher depend on whether its warranty level i…
A new study in the Journal of Consumer Research sheds some light into why someone would pay $48,875 for a tape measure that had belonged to Jackie Kennedy or $3,300 for Bernie Madoff’s footstool.
“Why do people pay money for celebrity possessions?…
Simply looking at your body reduces pain, according to new research by scientists from UCL (University College London) and the University of Milano-Bicocca, Italy.
Published in the journal Psychological Science, the research shows that viewing y…
The human brain works incredibly fast. However, visual impressions are so complex that their processing takes several hundred milliseconds before they enter our consciousness. Scientists at the Max Planck Institute for Brain Research in Frankfurt …
If you name it, they will use it, according to a team of international researchers who investigated how people perceive the trustworthiness of online technology. In an experiment, participants said they trusted websites, recommendation-providing sof…
