Why do the Abbotts wait, while the Zimmermans rush to buy?

The first letter of our childhood surname determines much about our consumer behavior as grownups, according to a new study in the Journal of Consumer Research.
Why are some people more likely than others to wait in line overnight to buy a just-re…

Learning how consumers value products

Suggesting to consumers that they will use a product frequently can actually reduce their interest in purchasing the product, according to a new study in the Journal of Consumer Research.
“When consumers estimate the value of a durable product, th…

New study offers clues to how breast cancer spreads

A new study published by researchers at Georgetown University’s Lombardi Cancer Center, in collaboration with researchers at Yale University, has identified two molecular predictors of breast cancer spread, or metastasis. This study may one day lead to tests of breast cancer tissue that will help physicians determine whether a woman’s breast cancer is likely to spread, or metastasize.