iphone
From teddy bears to iPhones, we overestimate what others will pay for goods
Compared to what they would pay themselves, most consumers overestimate what others are willing to pay for products, according to a new study in the Journal of Consumer Research. And that holds true for a large range of items, both real and imaginary.
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Consumer beware: Rejecting an option may make you more likely to choose it later
People make purchasing decisions by choosing between alternatives or by rejecting certain options. But a new study in the Journal of Consumer Research finds that focusing on ruling out an option can lead consumers to reverse their preferences.
“C…
Benign envy sells iPhones, but malicious envy drives consumers to BlackBerries
People are willing to pay more for products that elicit their envy — but that’s only when they are motivated by a positive, benign form of envy, according to a new study in the Journal of Consumer Research.
“Our studies showed that people who had…
