From keeping up a daily exercise routine to eating healthy foods and avoiding impulse purchases, self-control is hard work. Ironically, when it comes to making … Read more
Consumers will cling to a product like Coke for comfort if watching a scary movie on their own, a new study from UBC’s Sauder School … Read more
Have you ever walked into a fast-food restaurant, planning to grab a salad, only to find yourself walking out with a double cheeseburger and a … Read more
Contrary to stereotypes, low-income trailer park residents form distinct groups with different visions of morality, according to a new study in the Journal of Consumer … Read more
Purchasing designer handbags and shoes is a means for women to express their style, boost self-esteem, or even signal status. New University of Minnesota research … Read more
Wear your lucky Yankees jersey. Hold your breath. Expect nothing less than a World Series win. Certain routines are routine for millions of baseball playoff … Read more
Holiday shoppers, take note. Marketing and psychology researchers have found that in gift giving, bundling together an expensive “big” gift and a smaller “stocking stuffer” … Read more
Compared to what they would pay themselves, most consumers overestimate what others are willing to pay for products, according to a new study in the Journal of Consumer Research. And that holds true for a large range of items, both real and imaginary.
Nostalgia, a sentimental longing for the past, can boost donations and help drum up volunteers, according to a new study in the Journal of Consumer Research.
“Previous research has shown that nostalgia can increase self-esteem, boost perceptions of me…
People make purchasing decisions by choosing between alternatives or by rejecting certain options. But a new study in the Journal of Consumer Research finds that focusing on ruling out an option can lead consumers to reverse their preferences.
When your friend is a service provider, things can get complicated. According to a new study in the Journal of Consumer Research, a problem can lead to feelings of betrayal or empathy, depending on the circumstances.
“Imagine that you are planning…