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Exhausted? It’s the perfect time to make health decisions

From keeping up a daily exercise routine to eating healthy foods and avoiding impulse purchases, self-control is hard work. Ironically, when it comes to...

Want brand loyalty? Scare your customers

Consumers will cling to a product like Coke for comfort if watching a scary movie on their own, a new study from UBC’s Sauder...

‘Healthy’ fast food proves profitable, though misleading

Have you ever walked into a fast-food restaurant, planning to grab a salad, only to find yourself walking out with a double cheeseburger and...

The next primetime drama? A look at the complex social system...

Contrary to stereotypes, low-income trailer park residents form distinct groups with different visions of morality, according to a new study in the Journal of...

Research reveals luxury products’ role in relationships

Purchasing designer handbags and shoes is a means for women to express their style, boost self-esteem, or even signal status. New University of Minnesota...

Why superstitious baseball fans aren’t loyal to a brand

Wear your lucky Yankees jersey. Hold your breath. Expect nothing less than a World Series win. Certain routines are routine for millions of baseball...

The paradox of gift giving: One better than two

Holiday shoppers, take note. Marketing and psychology researchers have found that in gift giving, bundling together an expensive “big” gift and a smaller “stocking...

From teddy bears to iPhones, we overestimate what others will pay...

Compared to what they would pay themselves, most consumers overestimate what others are willing to pay for products, according to a new study in the Journal of Consumer Research. And that holds true for a large range of items, both real and imaginary. ...

Nostalgic consumers are more likely to give to charity

Nostalgia, a sentimental longing for the past, can boost donations and help drum up volunteers, according to a new study in the Journal of Consumer Research. "Previous research has shown that nostalgia can increase self-esteem, boost perceptions of me...

Consumer beware: Rejecting an option may make you more likely to...

People make purchasing decisions by choosing between alternatives or by rejecting certain options. But a new study in the Journal of Consumer Research finds that focusing on ruling out an option can lead consumers to reverse their preferences. "C...

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