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journal of consumer research

Exhausted? It’s the perfect time to make health decisions

ScienceBlog.com
Categories Brain & Behavior, Health

Want brand loyalty? Scare your customers

ScienceBlog.com
Categories Brain & Behavior

‘Healthy’ fast food proves profitable, though misleading

ScienceBlog.com
Categories Brain & Behavior, Health

The next primetime drama? A look at the complex social system of a trailer park

ScienceBlog.com
Categories Brain & Behavior

Research reveals luxury products’ role in relationships

ScienceBlog.com
Categories Brain & Behavior

Why superstitious baseball fans aren’t loyal to a brand

ScienceBlog.com
Categories Brain & Behavior

The paradox of gift giving: One better than two

Virginia Tech
Categories Brain & Behavior, Uncategorized

From teddy bears to iPhones, we overestimate what others will pay for goods

ScienceBlog.com

Compared to what they would pay themselves, most consumers overestimate what others are willing to pay for products, according to a new study in the Journal of Consumer Research. And that holds true for a large range of items, both real and imaginary.
…

Categories Uncategorized

Nostalgic consumers are more likely to give to charity

ScienceBlog.com

Nostalgia, a sentimental longing for the past, can boost donations and help drum up volunteers, according to a new study in the Journal of Consumer Research.
“Previous research has shown that nostalgia can increase self-esteem, boost perceptions of me…

Categories Uncategorized

Consumer beware: Rejecting an option may make you more likely to choose it later

ScienceBlog.com

People make purchasing decisions by choosing between alternatives or by rejecting certain options. But a new study in the Journal of Consumer Research finds that focusing on ruling out an option can lead consumers to reverse their preferences.
“C…

Categories Blog Entry

How do consumers react when friends provide poor service in a business arrangement?

ScienceBlog.com

When your friend is a service provider, things can get complicated. According to a new study in the Journal of Consumer Research, a problem can lead to feelings of betrayal or empathy, depending on the circumstances.
“Imagine that you are planning…

Categories Blog Entry, Earth, Energy & Environment

Self-control and choices: Why we take the easy path after exerting ourselves

ScienceBlog.com

After a rough day at the office, you might opt for a convenient, pretty restaurant over one with a top-notch menu, according to a new study in the Journal of Consumer Research.
“If you’ve had a tough day at work, how will that affect the decision…

Categories Blog Entry
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