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Secret documents reveal how tobacco industry targeted gay men

Philip Morris (now known as Altria) viewed the gay community as “an area of opportunity” for promoting the Benson & Hedges cigarette brand and targeted the community under the guise of philanthropy, according to UCSF researchers. In an analysis that appears in the June issue of the American Journal of Public Health, the UCSF team reports that Philip Morris advertised in the gay media in an attempt to “own the market,” but then quickly distanced itself. According to Elizabeth A. Smith, PhD, research associate in the UCSF School of Nursing department of social and behavioral sciences and lead author of the paper, “Philip Morris wanted the gay market but didn’t want to be publicly associated with the community.”

Competition among Medicare health plans not a cure-all

Competition among private-sector Medicare health plans may be a useful tool to reconfigure care delivery but is unlikely to generate the savings necessary to help the program withstand the retirement of the baby-boom generation, according to a Health Affairs Web-exclusive article posted today. Marsha Gold, a senior fellow with Mathematica Policy Research Inc., in Washington, D.C., makes this conclusion in an article that reviews Medicare+Choice’s performance under the payment and regulatory constraints of the Balanced Budget Act of 1997, as well as the lessons it has for the current debate on whether and how to expand Medicare benefits and modernize the Medicare program.