stereotype threat
U of M researcher discovers stereotypes can deter consumer purchases
The perception of negative stereotyping, particularly in the areas of financial services and automobile sales and service, can cause consumers to fear being duped and forgo their purchases, according to new research by University of Minnesota associ…
Seniors’ Memories Might Not Be So Bad, After All
Forget everything you’ve heard about forgetfulness. Researchers at North Carolina State University believe that age-related declines in memory and cognitive functioning may not be as pronounced as once believed. Dr. Thomas Hess, professor of psychology at NC State, says pessimistic notions of changes in mental abilities associated with growing older may in part be attributed to how early studies into cognition and aging were conducted. His findings were outlined in a recent edition of the Journal of Gerontology and chronicled in Science magazine. Hess’ research is part of a three-year study into stereotype threat, aging and memory as part of a $403,000 grant from the National Institute on Aging.