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Pay attention! Many consumers believe 36 months is longer than 3 years

ScienceBlog.com

Consumers often have a distorted view when they compare information that involves numbers, according to a new study in the Journal of Consumer Research.
“As a consumer, would your preference for a dishwasher depend on whether its warranty level i…

Categories Blog Entry

Benign envy sells iPhones, but malicious envy drives consumers to BlackBerries

ScienceBlog.com

People are willing to pay more for products that elicit their envy — but that’s only when they are motivated by a positive, benign form of envy, according to a new study in the Journal of Consumer Research.
“Our studies showed that people who had…

Categories Blog Entry

Money, drugs and chicken feet? What consumers will do for social acceptance

ScienceBlog.com

People who feel excluded will go to any length to try to become part of a group, even if it involves spending large sums of cash, eating something dicey, or doing illicit drugs, according to a new study in the Journal of Consumer Research.
“Socia…

Categories Blog Entry, Health

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