Consumers often have a distorted view when they compare information that involves numbers, according to a new study in the Journal of Consumer Research.
“As a consumer, would your preference for a dishwasher depend on whether its warranty level i…
People are willing to pay more for products that elicit their envy — but that’s only when they are motivated by a positive, benign form of envy, according to a new study in the Journal of Consumer Research.
“Our studies showed that people who had…
People who feel excluded will go to any length to try to become part of a group, even if it involves spending large sums of cash, eating something dicey, or doing illicit drugs, according to a new study in the Journal of Consumer Research.
“Socia…
