university of southampton
Nostalgic consumers are more likely to give to charity
Nostalgia, a sentimental longing for the past, can boost donations and help drum up volunteers, according to a new study in the Journal of Consumer Research.
“Previous research has shown that nostalgia can increase self-esteem, boost perceptions of me…
Brain function linked to birth size in groundbreaking new study
Scientists have discovered the first evidence linking brain function variations between the left and right sides of the brain to size at birth and the weight of the placenta. The finding could shed new light on the causes of mental health problems i…
