The real difference between how men and women choose their partners

May 2, 2014 |

A hamburger that’s 90 per cent fat-free sounds a lot better than one with 10 per cent fat. And even when the choices are the same, humans are hard-wired to prefer the more positive option.

This is because of what’s known as the “framing effect,” a principle that new research from Concordia has proved applies to mate selection, too.

The study — co-authored by Concordia marketing professor Gad Saad and Wilfrid Laurier University’s Tripat Gill, and published in the journal Evolution and Human Behavior — shows that when we choose a partner, the framing effect is even stronger in women than it is for men.

“When it comes to mate selection, women are more attuned to negatively framed information due to an evolutionary phenomenon called ‘parental investment theory,’” says Saad, who has done extensive research on the evolutionary and biological roots of consumer behavior.

“Choosing someone who might be a poor provider or an unloving father would have serious consequences for a woman and for her offspring. So we hypothesized that women would naturally be more leery of negatively framed information when evaluating a prospective mate.”

To prove this, Saad and Gill called on hundreds of young men and women to take part in their study.

Participants were given positively and negatively framed descriptions of potential partners. For example:

men women

“Seven out of 10 people who know this person think that this person is kind.”
[positive frame]
“Three out of 10 people who know this person think that this person is not kind.”
[negative frame]

The researchers tested the framing effect using six key attributes, two of which are more important to men and women respectively, and two that are considered as necessities by both sexes:

  • Attractive body (more important to men)
  • Attractive face (more important to men)
  • Earning potential (more important to women)
  • Ambition (more important to women)
  • Kindness (equally important to both)
  • Intelligence (equally important to both)

Participants evaluated both high-quality (e.g. seven out of 10 people think this person is kind) and low-quality (e.g. three out of 10 people think this person is kind) prospective mates for these attributes, in the context of a short-term fling or a long-term relationship.

More often than not, women said they were far less likely to date the potential mates described in the negatively framed descriptions — even though in each instance, they were being presented with exactly the same information as in the positively framed descriptions.

Women also proved more susceptible to framing effects in attributes like ambition and earning potential, while men responded more strongly to framing when physical attractiveness was described.

This research highlights how an evolutionary lens could help explain the biologicial origins of seemingly “irrational” decision-making biases like the framing effect.

97 Responses to The real difference between how men and women choose their partners

  1. u14085110 May 8, 2014 at 6:52 am #

    it is really devastating to know that when women choose life partners ,they choose according to the life investment theory. they no longer choose partners because of love. this also contributes to them being abused because they end up being with the wrong kind of men.

  2. u14141371 May 8, 2014 at 5:36 am #

    what this blog is saying is true men do take life partners because of good physique but they also consider things like do the women have good standards, what their values are, and whether they will be able to live with them or not, so being good looking and being intelligent only does not guarantee a long lasting relationship, if you are not able to connect with each other. For instance ,we do have beautiful and intelligent women who are single parents today because they had to go through divorce. I believe that a life partner is someone who you can relate to and will be able to spend the rest of your life with.

  3. Kagiso May 8, 2014 at 3:31 am #

    The misconception when it comes to love is that most people think that it is correlated to a person`s physical appearance and whether our social circle accepts a particular person.With guys the first thing which plays a significant role when choosing a partner is the person`s physical appearance,for example her body built,her smile,her eyes or even her skin complexion;while on the other hand with girls if her friends don`t approve of the guy they may consider exploring other options even if they love that person.
    According to my perspective love is a spontaneous feeling which enables you accept a person`s flaws with the understanding that nobody is perfect,so in essence love has no eyes,it knows no wealth,no beauty and knows no end.

  4. Martin(14103312) May 5, 2014 at 2:36 pm #

    Society has lead people into thinking men are simple creatures, but if you’re willing to look deeper, you’ll realize that this is not the case. “It takes less than 2 seconds for a man to decide whether or not a woman could be a possible partner”. Evolution has lead man to preferring women with better features(beautiful, curvy, etc) because these were signs of good health and strong genetic material, just as women preferred well built men as it was a sign of good genes and hunting(providing) capabilities, and we’re still using the very same tools (framing effect). Yes, looks do matter, they allow people to give each other the chance to get well acquainted. However, if there’s not chemistry(brought on by other factors “attributes”), the relationship won’t last.

  5. Nosizwe 14133858 May 5, 2014 at 1:35 pm #

    I strongly agree with this article.From the males perspective when choosing a partner they don’t choose for the long term its all about what attracts them what they see on the outside in that particular time they don’t think for the future its all about the present moment. Whereas for females they think beyond the present moment .One may think that females operate by using a checklist before they go about choosing a partner because they know that it will have a huge impact on the offsprings.

  6. 14005302 May 5, 2014 at 1:06 pm #

    This is a blog that would be enjoyed and found interesting by most people.
    After reading this blog it was interesting to see what both men and women searches for in a partner, or “mate”, as they say in the blog.

    One of the thing that really captured my attention was that the blog mentions how both men and women searches for appearances when it comes to finding a partner. But there is a difference: women are more likely to find fault with their own appearance and thus result to the appearance they are searching for.

    Although both seems to be search for intelligence and kindness in a partner, women also intend to be searching for potential in men. There is nothing wrong for women to be looking for potential, by the thing is about women that they have the idea of a list that just never stops. Where as men knows what they want and if they find it, they don’t bother looking further

    I really enjoyed this blog but would have wanted more information regarding this topic.

  7. Nicole Do Espirito Santo 14005388 May 5, 2014 at 12:27 pm #

    In a sense this is very true. Love in practice is not the sincere unconditional love that it should be. People in general just have needs to satisfy. Finding a mate has kind of become like a buying a product in a shop. No one wants to hear what the product can’t do, but rather only what it can do.

  8. cebo sibiya(14230403) May 5, 2014 at 9:30 am #

    i could not agree more with the blog and in a true kind of way we all have that ideal thing in our minds of what the perfect mate or partner should like that, relationships these days are not like before where it was love besides if the other was poor or not, beautiful or not but in the end it was all for love. sadly these days we all want independent, intelligent and more importantly bread-winning spouses. truly speaking i wish things could like the olden days we were in it for love, but, sadly and unfortunately choosing a spouse these days is a money making scheme.

  9. Nkululeko (14141036) May 5, 2014 at 5:38 am #

    Basically men and women choose their partners based on appearance even though they won’t admit it. Most relationships start because a men sees a beautiful women and ask her out and the women will able the guy to be her partner just because of how attractive the guy is and this is the main reason why most relationship don’t last, people tend to choose partners based on appearance instead of attitude and how they feel towards them.

  10. Junaid (u14093040) May 5, 2014 at 4:23 am #

    I can only say that l do not fully agree with this article because a natural heart filled with love exist. There is more to relationships that just looks, money or intelligence. Speaking as a man, ofcourse looks matter but it’s not the only thing we see in women. I’m not sure how women see us but i’m hoping that is not the case because not all of us are rich.

  11. kabelo 14042917 May 5, 2014 at 3:57 am #

    I also agree with this blog because relationships this days are very surprising and different compared to the relationships in the past.These days when men choose the right women for themselves or partners ,the following things are considered;beauty,charming and a sexy women.As a man I would also do the same thing,and that is looking for charming woman who is hardworking and earns a lot of money.

  12. M.D.M Takalo (u14385369) May 5, 2014 at 3:38 am #

    I think all in all, the best relationships are the ones that are based on a person’s personalities,all in all the fact of a person’s capabilities or more so,are not more important because I’ve realized that there could be of the people of the same capabilities and if there are more people of the same capabilities it is clear you’ll never know who love o want. Just a friendly advice,intelligence, attractiveness,and “money” should come last if you are really looking forward to a man/woman you want to stay with for the rest of your life.

  13. Nyasha May 5, 2014 at 2:15 am #

    I strongly agree with the researchers. Most of men look for those attributes when they are looking for a partner. Those six attributes from the article contribute to the way you choose your partner.

  14. Nyasha May 5, 2014 at 2:06 am #

    I agree with the writer. Each and everyone has different way of choosing a partner.Most of the people look at those six attributes when they are looking for the partner.

  15. 14107822 May 5, 2014 at 2:05 am #

    This is so true! But there are nothing new about the information given in this blog. I am sure even the Neanderthal looked for a mate in the same way. The woman with the most beautiful legs appearing underneath her hide skirt , would draw the most attention . Equally the man with the most comfortable cave and most hunting trophies will win the hearts ! Even in arranged marriages , parents would use the same framing to choose a partner for their children . maybe it would be more interesting to learn more about the way people of the same gender choose a partner . What kind of framing do they use ? What are most important to them in a relationship ?
    So many views in life has changed . What does the modern woman in life seek ? Surely she can provide for herself ?The modern man might just use the framing , set for men , to choose his partner . A lady with ambition and a fat banking account .

  16. 14107822 May 5, 2014 at 1:44 am #


  17. SA NKOSI 14101875 May 5, 2014 at 12:55 am #


    Oh! This is an amazing blog I really do agree with it because it’s telling us about the fact that is happening this days. The relationships that we have this days are not made by true love because both women and man they do not listen to their heart when they fall into relationships. Women will look what you are and what you have and men will look how attractive you are.
    This days if you are a woman and not attractive enough chances of getting partner are limited because TRUE LOVE this days does not exist and to men chances of getting a partner will be limited if you don’t have money and not intelligent enough.

  18. Mihlalikazi 14103002 May 5, 2014 at 12:19 am #

    It’s so interesting seeing that both men and women have different qualities they looking for in they partners,but i don’t fully agree with the point than women look for wealth in men because women have a loving heart,and i 100% agree with the fact that men go for looks in women,and that is due to men having loving eyes not hearts.

  19. Kabelo Mahloromela(14194237 May 4, 2014 at 11:31 pm #

    Many human behavioral traits can be attributed to the evolutionary development of human psychology. Human physiology and evolutionary physiology have worked to identify physical adaptations of the body in the same manner emotional and cognitive adaptations can represent human psychological nature. This implies that they are lingering primal characteristics that form part of our thinking processes. In light of this, I agree that it can be argued that how we select a partner is predetermined by how our species interacted with each other to preserve favorable traits through their offspring.

  20. Spha.u14307104 May 4, 2014 at 10:44 pm #

    not 100% true about the ladies, for example some families choose for the girl who to date…like finances,race,material etc. as for guys 100% correct as they will even go for older women ,as long as these women are possessing the qualities messioned(pretty face & body, intelligence ,kindness etc).not 100% true about the ladies, for example some families choose for the girl who to date…like finances,race,material etc. as for guys 100% correct as they will even go for older women ,as long as these women are possessing the qualities messioned(pretty face & body, intelligence ,kindness etc).

  21. Ashley Sizer u14010039 May 4, 2014 at 10:23 pm #

    As I was reading this blog I get the impression that society are choosing partners according to what each of them can offer one another. whether its the outer looks for men, or financial security for woman. in both cases, today’s society are confused what the word partner means. love should always be the most important factor.The rest can follow. without love in a romantic relationship it is nothing more the a business deal between two people.

    Ashley Sizer u14010039

  22. u14103959vaneza May 4, 2014 at 9:36 pm #

    This is a very interesting topic that open our eyes as youth choose the right partners.This is a guide that in a way help us to be more wise when coming to choose partners. choosing the right partner is beneficial , it will keep the relationship on going and it will be a solid relationship . You wouldn’t enjoy a relationship that you always argue, fight with you partner because of certain things that you both don’t agree with, but you shouldn’t chose a partner just because he has money or she is good looking you should also consider his/her lifestyle.

  23. Nolwazi Mabuza May 4, 2014 at 8:06 pm #

    This is rather alarming and needs to be changed. We have evolved as human beings, we should not be falling prey to such. These are merely advertisement methods and we should work on seeing things as they are and not how they are portrayed. I consider this a flaw, one cannot choose a partner only because one chooses to focus on either the positive or negative aspects of the person. We are sensible human beings, we need to learn to be analytical and choose a partner based on all information at hand like why these 3 individuals don’t consider this person to be kind instead of forming an uninformed conclusion. As humans we should not fall victim to advertisement methods on how we choose our partners. what happened to getting to know a person, actually giving a person the benefit of doubt? Let us not be statistic crazed individuals, we all know the saying ‘not everyone will like you’. So let us all rather not focus on what other people think of someone, let us rather get hands on experience and make our own hypothesis on how the person actually is, because let us be honest psychopaths always lure their victims with a smile or a popstical. So rather be wary and never let your guard down and trust your gut rather than trusting other peoples’ opinions.

  24. Mashele N 14033501 May 4, 2014 at 7:30 pm #

    This study is true because women tend to look at the negatives factors from men and looking at whether that particular person will be to take care of them in the future unlike men who just look at things pleasing to the eye now like facial appearance and body structure, and not looking into the future to see if the relationship will be a success. Women tend to look for a partner who is responsible and whom they know that their future is secured and wont have to worry about anything.

  25. Mashele N 14033501 May 4, 2014 at 7:05 pm #

    The fact that women tend to look at factors that will help ease their future is one of the main reasons why they tend to look at the negative attributes inorder to weigh options as to how their tomorrow will turn out if they are with that particular partner while on the other hand men tend to look at the present. They look for things like facial beauty and physical appearance and not thinking that some of these might change.

  26. 14119332 May 4, 2014 at 5:50 pm #

    People choose life long partners based on different factors, but i believe that even though we need all those factors or qualities in a partner we should also prepare ourselves for that person. why do we have to look for attributes that fit perfectly with our lives and forget about love. anyone can play the part of being a partner to someone,its not about finding a person with qualities we seek for because the worst part about upholding a standard no one can meet cos none of us are perfect is that you miss good godly people around you. so stop going around looking for people based on what you want and you might just find yourself someone amongst the people in your life that might make a good partner

  27. Betty (13411404) May 4, 2014 at 3:29 pm #

    I aggree wit the article, men and women choose their partners according to different factors. Women are attracted to men who are independent and financially stable as they want to be assured that they will be well taken care of. Wherelse men are attracted to women according to their facial appearance and bodies. Over the years it has been learned that both species want partners who are kind, understanding and understanding. It was great reading the article because it relates to what is happening in our daily lives.

  28. M Manyatsi (14007691) May 4, 2014 at 1:54 pm #

    Over time it has been observed that men are interested in the here and now and will be inclined to physical attractiveness while women will look and the person underneath the skin and we looking for a mate will look at the long term with that person. This is why we usually find that women find themselves asking to many questions before they decide to get into a relationship with a man, you find them already imagining what the children will look like, how they will live or what kind of parent the man will be and it is only the first date. This is the theory behind women struggling to find the “perfect” man where it would make sense to look at the chemistry between them. Men, on the other hand find difficulty in finding someone to settle down with because physically attractive women are not usually looking to settle down.

  29. mashabela p 14092353 May 4, 2014 at 1:07 pm #

    The topic is quiet convincing because most people nowadays depend on material things and things they can see and touch while choosing a partner is a way too far from those factors. Choosing a partner can be very difficult as personality and maturity is the two factors which can put a strong bond between partners as those characteristics stated above may vanish due to various factors .e.g. involving in a car accident can change both appearance or financial state. Not all that glitters is gold but hopefully we know that “time tells” in a long run when one’s been through thick and thin then now we will truly see the original personality. Life is not predictable that is why it is advisable that we look more to life values than characteristics mentioned above because you never know what tomorrow brings

  30. Linda May 4, 2014 at 12:30 pm #


    It is not really surprising that there are certain standards that must be met when it comes to choosing partners in this 21st century. In the past, we used to talk about unconditional love but because of the intense changes in the world we are living in its all about having an “attractive body, attractive face, earning potential, ambition, kindness and intelligence.” If partners are to be chosen in such a way, then we need to question if true love still exists?

  31. Linda May 4, 2014 at 12:22 pm #

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  32. 14119294 May 4, 2014 at 11:32 am #

    I think love is important but meaning nothing if there is no life in relationship. That is the reason women looks for men with full wallets.
    Relationships of today are based on physical appearances, wealth and intelligence.
    Some people may be against religion and this may causes potential disorder to the relationship if partners have opposing views.

  33. u14040817 May 4, 2014 at 10:54 am #

    This is a topic that has been discussed over and over again by people all over the world. One would think that the idea behind this matter has been worn out, but people seem to respond towards the topic quite positively.

    The thesis has been tested time and time again and thus there is real truth to it all, but why is it that some people (more specifically couples) tend to differ from this so called “framework” approach? What is the reason that some people choose partners that seem to be most unlikely according to the social norm; and can these reasons also be scientifically tested?

    This researcher has been done before, more than once, so why not take it further and unravel and the true mysteries of partner selection?

  34. 14039649 May 4, 2014 at 10:17 am #

    After reading this article I can honestly say that I agree in terms of the research that was done when conducting the survey. I believe that the six listed qualities are, in this era, seen to be the most sought out for when it comes to choosing partners with good attributes. But something that I also believe may have an effect in the later stages of the relationship is their religious beliefs. Having a partner who shares the same beliefs is beneficial as one can see the type of family upbringing that is in store. Some people may be against religion and this may causes potential disorder to the relationship if partners have opposing views.

  35. u14104513 May 4, 2014 at 10:10 am #

    I do agree with the article, based on the fact that the six listed attributes are the major requirements that men and women do take into consideration when looking for a mate. Even if they might look as an assumption, in fact they are basically the core features that men and women do follow. though to some people they might not be convinced enough by this attributes that the researchers have found playing a role in finding a mate, we can conclude by looking at our modern lifestyle, most people do follow these attributes

  36. u14232007 May 4, 2014 at 9:49 am #

    Yes, relationships of today are based on physical appearances, wealth and intelligence. Who would really go for someone who is less attractive, who does not own anything or not even successful in life. It is always advisable to go for a best partner than going for someone you would actually regret being with.

  37. Nokulunga Nyathi(14124026) May 4, 2014 at 9:22 am #

    it is normal that a man can look the attractiveness of a woman in order to see if she can be a good partner or not, for a man it is not important to consider a pocket of that woman because we know that most of the time they are the ones responsible for taking care of the family, they are the breadwinners.for a woman it is much more important to see if a man can be able to do what he is responsible for like being a breadwinner. i think love is important but it means nothing if there is no life, that is the reason women looks for men with full wallets.

  38. u14104513 May 4, 2014 at 9:09 am #

    I do agree with the article, based on the fact that the six listed attributes are the most requirements that man and woman do take into consideration when looking for a mate. Even though they might look as an assumption, but they are the core attributes that everyone look at when looking for a mate.Though some people might not be convinced enough by the way the researchers have put forward their findings,but in the life which we live today,we do see such, therefore we can conclude that such attributes are the core concepts which most people look at when looking for a mate.

  39. u14270146 May 4, 2014 at 8:43 am #

    I fully agree with this blog. Physical attraction has proven to be the deciding factor in most relationships in this modern society. Character has sort of taken a backseat to looks due to both male and female being hormone driven. I don’t think we can say one gender is better, in terms of choosing relationship partners, than the other because it depends on how they were brought up and the type of choices they made as a young child. Females and males could both decide to date someone for only their looks, without considering their personality. So basically physical attraction is what draws both male and female to desire to get to know the person as is basically a primary aspect in relationships.

  40. Faith(14231752) May 4, 2014 at 7:38 am #

    Attractive body is more important to women too as they tend to look for HUNKS than those with chubby bodies.Attractive face-the beauty counts to both genders,like guys,check what men consider “Attractiveness”.Is there attraction in the salary of a person?No!! If someone really loves you they wouldn’t mind the bolts and nuts you are earning.I believe that if there is still a lady out there who chases after men over their fat wallets,they haven’t been struck by love yet.

  41. Hope Baloyi( 14275407) May 4, 2014 at 7:16 am #

    I am 100 percent against the fact that people choose partners according to their capabilities whether physical or emotional. My view is that you have follow your heart in whatever you do in life, as for me I choose a partner according to their character.

  42. u14121540 A.james May 4, 2014 at 6:37 am #

    This is interesting research however what applications will this have in society? Where can this information lead us to advances in society? A problem here is that the research, I feel ,is subjective and needs to be repeated with more test subjects and better questions it does not explain why for instance a woman my choose a man with low earning potential etc even over one with these supposed characteristics of desirability. human nature is far more complex than what we can conclude from studies like this. Each subject came from a unique background and so perhaps a better test would be to group subjects into similar “background groups” and perhaps those results would be more enlightening.

  43. 14105455 May 4, 2014 at 6:25 am #

    In the article above, I also realized through the 6 categories which the people were tested on, that men take the outer, physical appearance more important than women. I think this is because men are mostly the main breadwinners in the family thus they are the ones who should have the ability to look after the family therefore they do not expect earning potentials nor ambition from women. On the other hand, most women rely on their husbands for the running income for the family. They need the money from their husbands to look after their children and themselves thus they tend to look mainly at the earning potentials of men. I think since the roles of women and men are different in the household, they have different perspectives and expectations from their partners.

  44. Neo(13122381) May 4, 2014 at 6:12 am #

    It is true men prefer an attractive women and this research just made it more clear.Even when men and women are attracted by different qualities in their partners, it is clear that intelligence and kindness are mutual qualities that they both look for in soulmates. Some people believe that men and women choose their significant other based on similarities they see in their parents or siblings. It is significant that you choose the right partner to start a family with as your partners character will have a huge impact on your children behavior and their well-being.

  45. mafadze phophi 14116822 May 4, 2014 at 5:47 am #

    I agree with this blog. physical attraction is very important to men than women. men consider the beauty first but women go with the character women are also said to be more matured than men and emotional which I agree.

  46. 14107822 May 4, 2014 at 5:22 am #

    This is so true ! But there are nothing new about the information given in this blog . I am sure even the Neanderthal were looking for a mate in the same way . The woman with the most beautiful legs appearing from underneath her hide skirt , surely got the most attention .And then equally the man with the most comfortable cave and most hunting trophy’s won all the hearts .Even in arrange marriages , parents would use the same framing to choose a partner for their children . So many views in life have changed . What does the modern woman in life seeks ? Surely she can provide for herself ? The modern man might just use the framing , set for men , to choose his partner . A lady with ambition and a fat banking account !
    Maybe it would be more interesting to learn more about the way people e.g of the same gender , choose a partner . What kind of framing do they use ? What are most important to them ? This may just be an eye opener for everyone .

  47. Robertha(14007445) May 4, 2014 at 5:01 am #

    I completely agree, since men are known to be the providers looks would be much more important to them than where the woman is heading in life or how well she can look after him or their family. Unfortunately no matter how powerful, smart and driven a woman is and how great a job she has or is working toward, we all want a man that can take care of us when the rain or family comes.

  48. 14398088 May 4, 2014 at 4:48 am #

    I found this topic to be very interesting. I was aware that men and women would have different values however I didn’t truly understand why. I am aware that this is a generalisation because its not true for everyone, some men look for women with ambition rather than choosing someone based purely on how attractive they are; the opposite is also true, women too can be superficial and choose a man based on how attractive he is. Attraction to someone is of high importance because even though most people wouldn’t come out and say it, you notice someone firstly because of their looks. To be honest I don’t understand why appearance isn’t more of a big deal to women because as stated above they’re using the framing effect to choose a “suitable father figure”, therefore they need to be physically attracted to someone to thus procreate. In todays day and age there are more and more women becoming apart of the working class and therefore children may be of little importance to them. Some women would rather not be a house wife because they’d like to stay in the working class therefore would that mean they’d choose a man with very little ambition so that he could be the one to stay at home?

  49. 13314328 Ntombizodwa May 4, 2014 at 4:20 am #

    Let your salary speak for you, this it’s really helpful mostly to those who haven’t met their soul mates yet. Single men let your salary say it all for you if you didn’t know how to get that lady in your mind let your salary say it for, this it’s scientifically proven women check earning potential. You won’t go wrong this time if there one thing you want to fix or that you can fix it’s your salary. Men it’s really in us if you ambitious enough then you can lift me up so I rather be with you than to be with someone who will take me from where I am to two steps behind. In order to know whether we will be able to raise our children right it does depend on what you value most. Girls it’s scientifically proven don’t give up now, continue to be the best you can be beauty talks. Don’t give up on yourself continue with those salads and you won’t regret it, take a very good care of that body your passport to a happier marriage. Men can be turn off easily so never give up on those curves look after them and take care of yourself even when it means you bath three times a day. Women allow your beauty to say it all, if I can take care of myself that simply means I can take care of you that what men wants. Women are caretakers of men but how can care you care for someone when you fail to take care of yourself. Kindness binds everything together the beauty and the salary you can have all the beauty in the world but without kindness it doesn’t really show up and even with the men salary without kindness doesn’t do anything. This it’s really helpful as you know where to put on more strength. Good luck to all single men and women in choosing your partners, hope you choose wisely.

  50. Lesego(13125622) May 4, 2014 at 3:23 am #

    I agree! Now that is so true. I mean as a woman I prefer a guy who is hardworking and would provide the best for my household. Every woman is looking for that man with the best attributes, a man who wakes up in the morning to provide for his family. As for men are looking for ladies who look after themselves, women of style, virtue, smart and valuable.Yes,everyone might have their own taste when it comes to partners but the would be a very hardworking and smart partner, the one who comes up with solutions when things go wrong not the one who cries.

  51. Emmanuel (u14140757) May 4, 2014 at 2:50 am #

    I slightly agree with what Jacob(14026882) is saying however what you have to take in mind is that majority of relationships these days start with the fact that the mate was initially attractive in both the body and the face. You will find that at social events, both men and women will engage in a conversation with someone if they find that other person attractive because they see a potential of all the above-mentioned attributes. You will find that if a man dates a woman or woman dates a man that today’s society has defined as unattractive it is usually because they have known each other for quite some time and they found that they enjoy each other’s company and ultimately end up being together regardless of the above mentioned attributes. However when it comes to first impressions , meeting the required attributes is a prerequisite.

  52. Ayola Malotana u14135851 May 4, 2014 at 2:05 am #

    This proves that some people still don’t understand what love is and what it is about. As men tend to focus on physical appearance, if you really love someone looks and how much money they earn do not matter. Money and looks can be deceiving and they can fade within a matter of seconds but what you feel for someone takes days, months and even years to end.

  53. 14032181 May 4, 2014 at 1:41 am #

    Naturally men and women are different, in the ways they think and process information so it is expected for them to have differences in the way they choose a partner. The framing effect in this context shows how women can be more forward thinking than men, choosing a partner because what they bring to the table and how that person can benefit ones future. This can also be thought of as a smart investment in ones future. But men work on raw feelings, there is nothing wrong in being with someone due to their appearance, initially that’s the biological fact that brings two people together. But looking at what the individual can offer determines weather it is just a fling or could be a long-term relationship.

  54. u14193508 May 4, 2014 at 1:01 am #

    This is a very interesting subject to write about. The youth of today is debating continuously about how the opposite sex chooses his/her mate. Like the blog reported, the youth criticise men who firstly look at the physical appearances of women and men emphasize that appearance to them is a critical factor. As for women the emotional side of a man counts the most and his appearance is seen as a bonus! The study that has been done gives clarity to all who has been debating on what traits the opposite sex finds important. It is actually shocking to see and realize that the different sexes only focus on one main trait rather than looking at the possible mate in the whole. I mean to look at a person you want to get feelings for and then only focus on one good/attractive trait is not fair to that person. Love and relationships are so precious and to me it gets downgraded when people only look at some traits of a person rather than to focus on every part of that person. My question is how can you choose your mate that you want to spend maybe a lifetime with, and you picked him/her by focussing on one aspect of that person e.g. his/her appearance? To me if you want to find a mate, you have to first interact with that person to find that something unique, rather than to spot him/her and that’s the reason you want to get to know her!

  55. Marco Ruthven (14244188) May 4, 2014 at 12:41 am #

    This article perfectly contrasts between male and female preferences in a seeking partner. Where males are more concerned about physical appearances, females are more concerned about their partner’s characteristics and status. The article also indicates the effect positive and negative attributes have on the choice a person makes. Our brains are hard wired to notice negative things more than the positive and thus we shall sometimes miss the absolute beauty that one person has, just because they also have that one negative aspect. In the end we seek for the perfect love instead of seeing what is right infront of us.

  56. Jacob(14026882) May 4, 2014 at 12:17 am #

    I think a fragment of this topic arises from stereotypical assumptions to some extent. Not all men aim for an attractive body and attractive face when looking for a mate. As much as it is said that some women look for a man who has a supernatural bank statement, some men also look for women who have more or less the same financial background.

  57. Hannah Hannweg 14067677 May 3, 2014 at 11:37 pm #

    This is a very interesting blog. I definitely believe that woman are more sensitive and are in turn always thinking ahead. I believe woman are more emotionally mature and often think about things like having children, and building up a stable lifestyle. However, with that being said, I also believe that a relationship cannot work out if a woman isn’t physically attracted to her partner. I also believe that men are more hormone driven and often think about a woman’s looks first, before anything else. I believe what the author has had to say in this blog. However, I think better examples should have been provided.

  58. Dharushka (14013445) May 3, 2014 at 11:28 pm #

    Although there is some truth to the selection process of both sexes in the article (the forming effect). I believe that it is not entirely true.

    I believe that each individual’s preference is influenced by their lifestyle, financial status and surroundings. these are the defining factors in ones choice. I don’t agree that most women look for financial security and ambition.

    As in most instances when a man or woman makes an acquaintance for the first time, one is not aware of the persons demeanour, personality or financial status. we base whether we like or dislike a person by their physical attributes on sight.

    In this way men and women choose prospective partners in the same way, viz by attractive faces and bodies

  59. 13103629 May 3, 2014 at 11:00 pm #

    Women are usually the planners. I think that is why they look rather at characteristics and what a man can offer her, now and later in life. I would like to think that I will marry someone who will be a solid provider on who I can count during any hardships in life. But then again some men have a longer list of requirements than the average women. I think it is more of a stereotype that men consider beauty more important than the rest of the qualities. Also the man is seen as the provider, therefore he is the one calling the shots, the one he decides to spent forever with isn’t responsible for much.
    The framing effect makes sense and I think the more people know this, the more effectively it can be put to use. It can help people to choose their partners more wisely. It can also be applied to the business industry. The framing effect can result in better choices all around.

  60. 14063052 (Jacquie) May 3, 2014 at 10:05 pm #

    This article puts forward some very relevant points regarding the ways in which men and women choose their partners. It is inevitable that woman lean towards looking at men’s characteristics such as their earnings and ambitions because woman are more sensitive to the fact of always thinking into the future and upcoming events. This is due to the fact that woman will think about having children, investing in a house and have a stable way of living. This is not to say that woman are completely oblivious to the way in which her partner looks. I believe that a relationship wont last long if a woman to not physically attracted to her partner. Looks aren’t everything but do play a strong role in the way in which woman choose their partners

    I agree and believe that men are more dependant on a woman’s body and looks because men are seemingly more risk taking, tend to live more in the moment and are hormone driven.

    I strongly believe that more research needs to be done in order to make this article more powerful and prevent readers from disagreeing and/or disproving the facts put forward in this article. More aspects of choosing partners needs to be included to get the point which is being made more valuable.

  61. Takudzwa Tsapayi May 3, 2014 at 9:39 pm #

    This blog is very interesting. When you think about it, you see that this is true in some cases but not all. I believe that when it comes to mate selection, both males and females are equally attuned to negatively framed information. This is because people always do what they think is the best for themselves. For example, poor women will try by all means to lure a rich, ugly man than a poor, handsome man.

    People, especially women, describe their ideal mate to be ambitious, attractive, kind and intelligent but in reality they settle down for less than what they imagined. Few people actually marry the type of person they’ve always dreamed about. That’s the joy of love. It works in mysterious ways.

  62. u12176941 May 3, 2014 at 5:46 pm #

    This is interesting,but the question is does love really evolve around materials and looks,becouse those staff fade and they are unreliable,if the research is true then it simply means are getting in relationships under wrong reasons,which will end the relationship immediatley when they change

  63. Canoe May 3, 2014 at 5:05 pm #

    It would be interesting to see if this is hardwired neurological behaviour or if it is something imparted through culture. If we gain knowledge of this behaviour will it be possible to overcome it?

  64. Thandi Ntisa(14076552) May 3, 2014 at 2:55 pm #

    I agree with the article. Men tend to look for good looks and attractive body, and it is also a bonus if a woman is kind hearted. I don’t think men necessarily seek out financially stable women because it boosts their ego’s if they earn more than women whereas, women on the other hand prefer men who are financially stable and who are as ambitious as they are because it puts them on the same intellectual level without insecurities, of course they also look for good looks as a bonus and to produce good looking offsprings.

  65. Tsholofelo Mphahlele (14145082) May 3, 2014 at 2:15 pm #

    Men and women are different in many aspects in life. It is true that men and women use the framing effect differently for mate selection. Men are more concern with the presence whereas women are more concern with the future. This research gives results based on a general view,so I believe it omits some of the possibilities. Not all men or women are the same. Hence there may be variety within men or women. Men,just want to be pleased and that’s what matters most this is the reason why they focus more on physical appearance for mate selection. On the other hand women are very cautious,this is the reason why they tend to focus on what’s within the potential partner rather than just the physical appearance.

  66. u14032318 May 3, 2014 at 1:56 pm #

    This article has made me realize that some of stereotypes involved with men and women are true. However some aspects to the results could have swayed the answers a tad bit.
    “Birds of a feather flock together” is an old saying which is generally true among us humans as well. A person involved in this case study who comes from a wealthy family will want to marry a person who will keep them financially secure as they have been their whole lives. Some times family life gets sacrificed for money, but the partner is able to deal with this choice.
    However a person who is not so well off has ranked loyalty, family time and respect rather than money.
    Of course there must always be human values and monetary safety within each relationship, but each tax bracket would rank some of these values in a different order compared to each other.

  67. Joseph Nyamariwata May 3, 2014 at 1:22 pm #


  68. Joseph Nyamariwata May 3, 2014 at 1:18 pm #

    This is a very interesting article with a very interesting line of thought. It is obvious that men are not going to choose their mates the same way women do. Men have rejection to worry about therefore approach a woman they deem worthy of the effort invested to avoid the rejection. But often men will opt for the avenue that has a lower likelihood of rejection.

    Beauty is obviously number one on a men’s list generally speaking although you have men that opt for character over beauty. Beauty is in the eyes of the beholder, so one has to account for the fact that different men will find different women attractive. I believe that the decision at the end of the day lies on the woman. Who firstly chooses based on the level of protection and security(both tangible and intangible) the man will provide and secondly physical appearance(preferences differ) because a woman will always have a friend with a better looking husband.

    Overall I believe this article is incomplete as it does not account for all probabilities. Unles those are the intentions of the author.

  69. u14115001 May 3, 2014 at 12:54 pm #

    I would be keen adding more information on the last sentence of the last paragraph of the article where the author states that the broad criteria of in which men and women use when choosing their partner. Recent research done in Princeton University suggests the general criteria has indeed increased. Modern women of today also proved more susceptible to framing effects in attributes of appearance not just men, also modern women are less susceptible to attributes of earning potential as there is an increase of women who can be benefactors in they’re family.

  70. Kevin_14187702 May 3, 2014 at 12:00 pm #

    We all have heard the saying “If you don’t have anything nice to say, don’t say anything at all.” haven’t we? Research like the above article just concurs with sayings like these that are found throughout history. People have always noticed that if you put someone in a positive light about a subject people are more attracted towards that person and exactly the opposite to a certain degree. Someone could have a relatively good “image” of you and one of your friends could mention only one situation or action you did which could be classified as “bad” and this person could either see over this mistake or change the entire “image” she/he had of you.

    Saad and Gill illustrates this with more logical words and a more modern understanding. But you can’t say that you haven’t experienced the “framing effect” or haven’t actually used it before. There are numerous books that describe the “framing effect” with various names and uses.

    Either it could help us with further studies or it could ultimately be more exploitable towards personal or professional gain. Thus the question of should it continue or rather stop cannot be thoroughly answered.

  71. Boitshoko(14172209) May 3, 2014 at 11:49 am #

    The article points out that male and female choose mates based on impulse (“ humans are hard wired”) rather than voluntary decision .The framing effect and choosing mates adds to the point that humans are more similar to animals/animal practices than they think, it’s really fascinating that humans choose mates on attributes that any animal in the wild also looks for in their mates because the attributes in man that woman look for is a provider and a man who is willing to be in charge(ambition) ,that’s characteristics that female animals look for ,this leads me to thinking that humans and animals are not so different in choosing a mate and this choose is involuntary rather than a conscious decision that we make.

  72. 14114497(Charnele Mabunda) May 3, 2014 at 11:11 am #

    I don’t totally with article because even though woman are more sensitive about what the future holds than men they still want a good looking man. Men do live for now and are happy with what they have now and women generally think about the future, they live today for tomorrow. This is the reason why woman are more sensitive in choosing who they want, they are really emotional but honestly woman do also care about his looks. Men might take it more into consideration than woman but woman also want a good looking man and honestly men do also love women who want them and don’t need them. Men also want woman who can look after themselves, infact if further research was conducted they would of realised that men actually want women with a lifestyle that complements theirs. This research was not conducted properly, its approach was not well planned as many aspects are not involved.

  73. Christopher (u14129893) May 3, 2014 at 10:39 am #

    The article clearly supports the idea that men are more visual beings, whereas women are more emotional when it comes to selecting a suitor. An attractive woman is more likely to be considered an optional partner than a less attractive woman.

    Positive framing for women is very complex. Studies shown that women consider men who is more likely to reach success, thus he would be able to provide for their children. This is basic instinct of survival. Women is also attracted to sex appeal, but not as intense as men.

    A woman’s experience in the past can determine her personal positive framing effect. Her list of positive framing will be much longer than a man’s.

  74. J Phalatsi (u14252768) May 3, 2014 at 9:52 am #

    I have always thought that we as people choose partners according to their looks and personality. Reading this article I have seen that we all have a certain drive ( frame effect) that lets us to choose a certain partner. Obviously an independent woman who is not planning on having a family will not be seeking a high-income earning man compared to a woman who was taught to respect men as breadwinners. I think choosing partners stems from the kind of life you are leading. You will choose a partner that will go hand-in-hand with the type of life style you have.

  75. Kgomotso (14169062) May 3, 2014 at 9:46 am #

    This is very interesting. I totally agree with the article. We as humans tends to make decisions, not only choosing partners but everyday choices based on the “framing effect” without realizing. It is also true that both men and women choose their partners based on different characteristics.
    Attractive body and face might be more important to men but i truly believe that its even more important to women also. You should hear women bragging about their lovers. Beauty is also a concern.
    It is so funny how earning potential is more important to women while most men do not choose their partners based on financial reasons. Its a good thing that kindness and intelligence is more important to both sexes.
    This article leave me with the question ‘ Does love exist at first sight?’, Because it is very clear that loves starts to grow after we are very sure that the person meet our preferred criteria.

  76. 845 May 3, 2014 at 8:25 am #

    This is very interesting. This made me realise that we often make decisions mased on certain criterias without realising. We as humans tend to make decisions

  77. Gideon Scheepers May 3, 2014 at 7:50 am #

    I agree with the article regarding the differences in which members of opposite genders tend to make their choices based on the framing effect.
    The framing effect could potentially make a huge impact on the ways in which targeted-marketing is implemented.

    However, this article appears to be rather one-sided in its approach to presenting the reader with analyzed information. The only discoveries pointed out by the research conducted are based on the choices made by women affected by this “framing effect”. Not a single point of information regards how men make their choices in pursuing life partners.
    The article also makes the assumption that all persons of a specific gender search for members of the opposite gender in the pursuit of a potential life partner whereas we know this to be untrue.
    The article does not point out any exceptions or irregularities that might have come up in the research nor does it suggest any theories to support them.

    Notwithstanding these problems, I agree that this research should be studied further and broadened in order to fully draw from the benefits in the field of consumer sciences that could be gained.


  78. Roelene (14074274) May 3, 2014 at 7:38 am #

    The information in this article is very interesting. I agree with some of the information. It is mostly true that woman tend to look at a man’s financial status to see if he can provide for his family one day, and it is also true that men look at a woman’s physical traits. I don’t think it is a bad thing, but you should not let that make up your mind as to date someone or not. To choose a life partner it is mainly about the love you to share and that you will be able to make each other happy for the rest of your lives!!

  79. N. Jacobs (12279120) May 3, 2014 at 7:12 am #

    This is a fascinating article! It demonstrates the misconceptions that some people have! I for one enjoyed reading this immensely. I asked my boyfriend of four years to read it and his reaction was absolutely priceless.

    He has a very negative personality, seeing the glass half empty. I on the other hand mostly see the glass as being half full. His negative reactions allow him to strive for success much more than I do.

    The following points actually had both of us laughing, seeing as we always argue about the values of men.
    Attractive body (more important to men)
    Attractive face (more important to men)
    Earning potential (more important to women)
    Ambition (more important to women)
    The research they did to procure their results is valid and one can see most of it is facts, not just opinions collected off the street. A person will not be honest when around friends, because of peer pressure. these results are accurate because no outside influences changed their opinions. Thumbs up from me!

  80. Joane 14027993 May 3, 2014 at 6:46 am #

    The first thing that came up to me after reading this article was the difference between the partners me and my brother would choose one day. How I see my potential husband and how he sees his potential wife differs a lot. We look at different aspect. I would look at things like does he has a great job, even though I would have one to, would he be able to be a loving father, would he be able to be the man of the house. Aspects like his looks and body would not be that important to me where with my brother it would be the first thing that catches his eyes. I also think that even though it differs between men and women there is a big difference among women and men alone. Everybody has their own picture of how their partners must be and what characteristic they must have. The thing I notice about people’s partners is that most boys would chose a girl that is a lot like his mother, and most girls would chose a men that is a lot like her father.

  81. Lara Rubbia Ferreira May 3, 2014 at 6:30 am #

    This article proves that no matter how hard society tries men and women will never be equal, it’s not saying that men and better then women or the other way, it is merely stating that they have different traits look for different things in life, yes this article is concentrating on partner preferences but it highlights that men and women have different views.

    Our brains are wired for evolution, we are constantly trying to become better than we were before so our interests are always higher than just an ordinary person. Men are always being put in the dominance position therefore yes they will want the prettiest and fittest women and it is the ultimate prize among the men. However whether women like it or not our genes have maternal instincts therefore they will automatically look for the best suited husband and father to their children with looks and fitness taking a back seat in the preferences.

    I agree that we are built for evolution and we will always be more attracted to the positive aspects of a person, male and female. We strive to be better unconsciously.

  82. u14035856 May 3, 2014 at 6:10 am #

    I found that this article was insightful and provided facts that helps the reader better understand the aspect being discussed.

    I agree with the point made by u14033692, that men seem to be more aesthetically inclined than women. In most cases this would be considered superficial but I disagree due to the simple fact that every individual’s idea of what is attractive is different and that appearance serves for primary attraction when it comes to both sexes.

    This blog gave 6 key attributes and assigned them to either women, men or both. Whereas I don’t completely disagree with the blog, I found this to be a generalization. It was interesting to see from the comments that some people gave excellent arguments against the generalizations whereas others seemed to agree with the stereotypes. This in my opinion is an indication of how people of different genders actually think which contradicts the blog to a certain extent.

    I do however highly agree with the fact that people find positive aspects much more appealing. I agree that women are more in tune with the framing effect; I believe this is because they are more emotional and therefore more vulnerable and by avoiding the negative attributes they feel they are protecting themselves. The framing effect however, should not be a process when looking for a partner as phrasing something differently just to make it appear more appealing seems dishonest and I don’t see how dishonestly is positive or appealing. It’s basically using euphemisms in daily life, and a euphemism is just a positive way of describing something negative. This in my opinion is deceiving.

    When it comes to relationships there is no right or wrong, there is no simple answer. Its about a connection you find with a person, the chemistry and love you have and how compatible you are. The rest should not matter because subconsciously we all know what we are looking for in a partner and it is because of this that each individual has a unique “type”. You could find a person with all of the attributes mentioned but if there isn’t a connection then there will be less motivation to further the relationship. Relationships are not sales, marketing and advertising.

  83. u14039240 May 3, 2014 at 4:58 am #

    There will always be a difference in the way men and woman work as well as see the world. Each sex has a different perspective of how certain things should be. As woman grow older, the probability of them subconsciously picking men that will best suit their future needs also increases. If a woman is looking for a long term relationship, she will take into account the following; marriage, children and finance. Each woman is different but if a man doesn’t seem like a good match for her future interests, the probability of her taking a lot of interest is slim…

    This is proven within the experiments that the above atricle mentions. Woman are attracted to the positive attributes in a “mate” rather than the negatives, even if you are giving her the same data but from different perspectives as shown in the tenth paragraph where it states that woman go for high-quality rather than low-quality.
    While woman are more interested in the character of a “mate”, a man will look at a woman physically first.

    All this considered, one should remember that every person is different with their own ambitions and qualities that they look for in potential “mates”.

  84. u14316073 May 3, 2014 at 4:10 am #

    This comparison between 90 percent low fat and 10 percent free is the first thing that caught my attention in this article because it is so true. Relating this kind of logic to choosing a partner makes a lot of sense. Many a time I have seen this very beautiful woman with a less attractive but well established spouse, a family man who can support his family. In most cases the lady has a little business or is working in a company and probably earning less than her spouse but they are still very compatible. This article makes it quite clear why this pairing normally works. Woman are interested in stability and long term relationships yet men of the other hand focus more on physical appearance and then simply work with whatever comes with it. This blog would also explain why man wealthy men may be found in a relationship with a woman who earns far less than them, a maid or waitress for example, but it hardly ever happens vice versa.

    However, I do think times have changed and this perception is also changing over time. These day, due to gender equality many women are well established and educated. Therefore it is no longer about finding a man who can provide for the whole family because she can do that herself. Many women, like men, are also now looking a bit more at physical appearance. They look for a well-built, tall man who goes to gym rather that a financially stable, ambitious man who is overweight. This them raised the questions, if both men and women are starting to look more at appearance than character then are our future relationships really sustainable?

  85. daddy(u12176941) May 3, 2014 at 3:33 am #

    it is fascinating facts these article provide,however it came to my attentiion on things we need when coming to choose for a spouse,the question is how does the look tell about the love the person has and the same goes for the income?you cant go around asking people about the person you are attracted to,i suupose love it goes with what you feel inside your heart and you have to trust your guts that the personhas some love for you.

  86. Nikki Demetroudes (u14346843) May 3, 2014 at 3:00 am #

    Until today I had never heard of the “framing effect” and found it to be quite an interesting and insightful topic. It is certainly very true that one always go for the more positive and appealing option because, naturally, all we want in the end is to live a happy life. Although I find this article to be true in many aspects it is also faulty in others. For example if one looks at celebrity couples, who are attracted to the very things that were mentioned in the article above, the successful rate between their relationships, marriages and even flings are very short lived. One cannot use the excuse that they lead stressful lives as they are also just people at the end of the day who are hardwired the same as everyone else. Even though it has been proven that women will go for men who are financially stable this doesn’t mean that it is the best choice. I am however a strong believer that first appearances with regards to the physical appearance of someone may be everything but looks can also be deceiving. On the other hand first appearances when it comes to mannerism, attitude and social behaviour can be a true reflection of ones character. Although this can be manipulated and changed over time. In conclusion due to how our brain works when it comes to decision making it is evident that we tend to ignore and over look these possibilities and go with what we see. This could be the very reason why relationships end as quickly as they start.

  87. Matuma(14078687) May 3, 2014 at 2:09 am #

    This is a very interesting article especially because everyone,male and female needs a partner.My question is,aren’t we searching for partners to spend the rest of our lives with?Yes it is true that men usually look at women’s physical traits and women also makes it depend on how much money a man earns.It shouldn’t be like that.Men need to know that physical attributes such as beauty fades.It should depend on the love and happiness that both offers to one another.
    Love shouldn’t come with conditions.

  88. Damon Munday May 3, 2014 at 1:15 am #

    This is a very interesting article, and it opened my eyes to a new light as to how we make our daily decisions. As humans we naturally attracted to the things in life that will bring us the most “happiness”, hence we will choose our partners based on what seems most appealing to us. However this may be different for each individual as in my opinion, I think that a persons up-bringing and own personal life experiences plays a very important role as well. We all have different cultures, beliefs, morals and values, and I think we are naturally inclined to be attracted to people who share the same views as us.
    From the research mentioned above, it is interested to note what each sex is attracted to. For instance woman being attracted to wealth, although there is a stigma attached to rich men that they may be arrogant and less family orientated which may be a “turn-off” for some woman. Therefore I do agree that woman and men are naturally attracted to certain characteristics more than others, but I think we as humans are more inclined to be attracted to the overall “package”.
    It may also be interesting to note that a study done by psychologists revealed that if you are asked to talk about yourself, and you start by talking about all your negative qualities before you talk about your positive ones, people are already put-off before you even get to your positive aspects. This shows how we are naturally attracted to the positive options and why you should never talk about your negative aspects first.

  89. u14032742 May 3, 2014 at 12:28 am #

    Wow what an interesting article. this shows how different men and women are.
    In doing my research I found the meaning of the Parental Investment Theory, which is a biological theory that attempts to explain the dynamic, give-and-take relationships among parents, their offspring, and limited resources.
    It is proven that male invest less in their offspring than women do due to the fact that females carry their offspring to a term, in addition, offer them food and protection. It is also scientifically proven that during breastfeeding offspring create a special bond with their mothers.
    Although men and women are attracted to different qualities in the opposite sex, it is clear that intelligence and kindness are mutual qualities that they both look for. Some people believe that men and women choose their significant other based on similarities they see in their parents or siblings. It is important that you choose the right partner to build a family with as your partners character will have a huge impact on your childrens’ behavior and their well-being.

  90. Manakana Kamogelo (u14027110) May 3, 2014 at 12:00 am #

    More positive option is always everyone’s choice. Now we understand why women are easily influenced by the “framing effect”, a principle that applies to mate selection. Attributes like ambition and earning potential are more important to women because they prefer a man who will be able to provide for the family. “Parental investment theory” support that it is natural for a woman to be cautious about possible dangers or problems when evaluating a future husband. While on men side physical attraction is more important, including kindness and intelligence. Is this the reason why men are into a short-term fling?

  91. Thembeka Mabena (14111536) May 2, 2014 at 11:35 pm #

    The study has shown that women think more for the future when choosing a partner than men do, when a man is financially stable and ambitious you know sure that offspring will be taken care of regardless of how a man appears. On the contrary though men tend to focus more on how a woman looks like than what she can offer in a relationship. I believe men do so because they believe that no matter how beautiful or physically appealing a woman is, she will know her place in the kitchen and sadly in most cases it is not so.Men choose partners with their naked eyes while women choose partners using the positive framing effect, this might be reason why many relationships do not last when women are not willing to make it work.

  92. Amy Fourie 14057914 May 2, 2014 at 7:21 pm #

    In terms of the attributes tested i think it is not necessarily relevant as to what each sex finds appealing but the outcome of how they found their mate to be suitable using the framing mindset. This information becomes vital in terms of consumer studies as human behaviour impacts why and how people choose to buy things far greater than we imagined. For example ‘full cream’ milk sounds better than ‘full fat milk’ . Advertisers realised that conventionally it is mom’s who would go buy the milk for the family at the shop. Therefore the result above about woman being more exposed to the framing effect is proven to improve sales remarkably. The study of how your brain perceives things makes me wonder in how many aspects of our lives are run by this framing effect? Are our choices solely ours or are the irrationally influenced by the more positive frame?

  93. Gomolemo Mangope u14279071 May 2, 2014 at 2:43 pm #

    The way in which we think is not always based on personal choice we are more inclined to choose partners based on the 6 attributes , this study has extensively shown that , it has been proven that women will go for men that are financially viable and are stable than those that ain’t irrespective of the attractiveness because of the thinking of the offspring and wanting to provide for them, this is seen even in the animal Kingdom the bigger and stronger he is the more females he will have. This study was abit different in that it showed we all look for the good in people and want to associate with kind and generally good people so it showed that despite how skeptic or pessimistic we as humans may try to act there is a natural tendances to look for good

  94. Damian(u140147378) May 2, 2014 at 2:01 pm #

    It’s interesting how hardwired we are to ignore details. I saw a test done where a guy would be explaining things to people while subtly changing his clothes and appearance. Not one person noticed, although at the end he looked completely different. In the end, we all want to feel like things are looking up. This study shows that people not only tend to miss the obvious, but that no matter how negative people seem to be, we always look for the positive without even questioning it.

  95. u14120722 May 2, 2014 at 12:46 pm #

    It is true that we are more inclined to choosing what appears positive than what appears negative even though the two are the same just put differently, I guess it is simply how our brain works. we tern to reject anything that appears negative, our brains are channelled that way because it is a lot harder for our brain to erase a negative thought than it is to deal with a positive one, for example if someone tells you something negative about yourself, something you believe to be true it will be very hard for you to change this self image or even to change the thought, hense people say that it takes a hundred positive thoughts to remove a single negative one. Our brains reject any negative idea as its defence mechanism, here is an example, we will be more attracted to the idea of getting a 30% off rather than paying 70% although these are the same. media specialists use this human tendency in advertising. it truly is interesting how the brain works particularly how male and females also have their specific preferences.

  96. Jas (14123437) May 2, 2014 at 12:10 pm #

    This could be seen as another form of survival of the fittest. One could say that framing is an unconscious act of finding the best possible mate.

    For example, you are more likely to be more derogatory about yourself if you are amongst friends as opposed to potential partners. You want a potential partner to see the best in you, and in effect, mate with you because you are seen as a good “set of genes” to be passing on to the next generation.

    The problem with framing is that once you become comfortable with your spouse, most particularly in women’s cases, you start to fall back in to the old habit of framing yourself negatively.

    Could this be a reason why so many relationships fall apart? Because we don’t keep up the “positive framing”?

  97. u14033692 May 2, 2014 at 11:40 am #

    I’ve never thought about how framing or phrasing the same concept in a different way could affect an individuals choices. I always thought that the way we go about making decisions would depend on if a person is a pessimist , optimist or realist. If you consider the study done in this article those characteristics would be irrelevant. Its very interesting that our brains automatically makes a negative connection to an inferior number even though the two statements mean exactly the same thing. The results also demonstrates how people react without contemplating what the true meaning of a question is.
    On the other hand previous studies done by psychologists has shown that men are more visually stimulated then women and women are more emotionally stimulated than men thus giving further support to the findings in this study.

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