Chestnut Hill, Mass. (1/31/2011) — Red Bull’s red and gold logo can “give you wings” — for better or worse — even if consumers don’t know it, according to a new study by two Boston College professors, who found the brand’s edgy marketing…
Driving a car increases global temperatures in the long run more than making the same long-distance journey by air according to a new study. However, in the short run travelling by air has a larger adverse climate impact because airplanes strongly a…
Engine friction — the force that wastes almost 1.4 million barrels of oil per day in cars and trucks in the United States alone — could become less of a problem for fuel-conscious consumers thanks to promising new oils and other materials that…