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Red Bull logo enough to shape consumer performance

Chestnut Hill, Mass. (1/31/2011) -- Red Bull's red and gold logo can "give you wings" -- for better or worse -- even if consumers don't know it, according to a new study by two Boston College professors, who found the brand's edgy marketing...

Traveling by car increases global temperatures more than by plane, but...

Driving a car increases global temperatures in the long run more than making the same long-distance journey by air according to a new study. However, in the short run travelling by air has a larger adverse climate impact because airplanes strongly a...

Battling the force that wastes 1 out of every 10 gallons...

Engine friction -- the force that wastes almost 1.4 million barrels of oil per day in cars and trucks in the United States alone -- could become less of a problem for fuel-conscious consumers thanks to promising new oils and other materials that...

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