In an effort to make it easier to build inexpensive, next-generation silicon-based electro-optical chips, which allow computers to move information with light and electricity, a University of Washington photonics professor, Dr. Michael Hochber…
COLUMBUS, Ohio — People tend to overestimate the steepness of slopes — and psychologists studying the phenomenon have made a discovery that refutes common ideas about how we perceive inclines in general.
For more than a decade, researchers thou…
Consumers value goals they’ve chosen on their own more than those that are imposed on them, according to a new study in the Journal of Consumer Research.
“When people believe they have autonomously chosen to pursue a goal themselves, they feel th…