jones graduate school Archives

Study: Customers who participate in eBay’s ‘community’ become better buyers and sellers

A new study from Rice University’s Jones Graduate School of Business finds that customers of eBay who participate in the company’s online communities become more conservative buyers and more selective and efficient sellers.
The study, “The Impact…

Rice U. study looks at marketing benefits, pitfalls of customer-satisfaction surveys

Though designed to enhance customer experiences, post-service customer surveys might actually harm a business’s relationships with consumers, according to new research by Rice University professors. The research team found that customers who partici…