journal of marketing Archives

Anatomy of a shopping spree: Pretty things make us buy more

Chestnut Hill, Mass. (Dec. 14, 2010) — With the holidays fast approaching and consumers in full shopping mode, new research shows that a seemingly innocent luxury item purchase can lead to an unintended, budget-busting spending spree.
The pr…

Payday proximity changes consumer motives and behavior

SALT LAKE CITY, Aug. 30, 2010 — As any nine-to-fiver will testify, a new paycheck brings with it a familiar sense of freedom, albeit one that dwindles in lockstep with the balance in one’s checking account. But, it’s not the checki…