Home Tags Laran

Tag: laran

Consumer beware: Rejecting an option may make you more likely to...

People make purchasing decisions by choosing between alternatives or by rejecting certain options. But a new study in the Journal of Consumer Research finds that focusing on ruling out an option can lead consumers to reverse their preferences. "C...

Buyer backlash: Why do slogans about saving money increase spending?

A new study in the Journal of Consumer Research reveals a strange facet of consumer behavior: people behave differently when they encounter companies' brands than they do when they encounter their slogans. "Exposure to the retailer brand name Walm...

Get more stuff like this
in your inbox

From anti-aging to the search for alien life, we promise to never bore.