restaurant customers Archives

Diners may be willing to pay more to eat at ‘green’ restaurants

COLUMBUS, Ohio — Many U.S. restaurants may be ignoring a desire by American consumers to dine at environmentally friendly restaurants, according to a small exploratory study.
Researchers found that more than 8 out of 10 restaurant patrons surveye…

Restaurant customers willing to pay more for local food

Not only are restaurant patrons willing to pay more for meals prepared with produce and meat from local providers, the proportion of customers preferring local meals actually increases when the price increases, according to a team of international…