Scientists advance magic with ‘cups and balls’ study

Cognitive brain researchers have studied a magic trick filmed in magician duo Penn & Teller’s theater in Las Vegas, to illuminate the neuroscience of illusion. Their results advance our understanding of how observers can be misdirected and will aid magicians as they work to improve their art.

The research team was led by Dr. Stephen Macknik, Director of the Laboratory of Behavioral Neurophysiology at Barrow Neurological Institute, in collaboration with fellow Barrow researchers Hector Rieiro and Dr. Susana Martinez-Conde, Director of the Laboratory of Visual Neuroscience. The study, titled “Perceptual elements in Penn and Teller’s “Cups and Balls” magic trick” was published today, Feb 12th 2013, as part of the launch of PeerJ, a new peer reviewed open access journal in which all articles are freely available to everyone. “Cups and Balls,” a magic illusion in which balls appear and disappear under the cover of cups, is one of the oldest magic tricks in history, with documented descriptions going back to Roman conjurors in 3 B.C. “But we still don’t know how it really works in the brain,” says Macknik, “because this is the first, long overdue, neuroscientific study of the trick.”

The discovery concerns the way magicians manipulate human cognition and perception. The “Cups and Balls” trick has many variations, but the most common one uses three balls and three cups. The magician makes the balls pass through the bottom of cups, jump from cup to cup, disappear from a cup and turn up elsewhere, turn into other objects, and so on. The cups are usually opaque and the balls brightly colored. Penn & Teller’s variant is performed with three opaque and then with three transparent cups. “The transparent cups mean that visual information about the loading of the balls is readily available to the brain, yet still the spectators cannot see how the trick is done!” said Martinez-Conde.

Magicians have performed and systematically developed the art and theory of this illusion for thousands of years, but each new generation of conjurers offers new insights and hypotheses about how and why it works for the audience. Here the scientists turned the power of the scientific method to the illusion. The experiments tracked when and where observers looked during video clips portraying specific element of the performance, filmed by a NOVA scienceNOW TV crew. By quantifying how well observers tracked the loading and unloading of balls with and without transparent cups, the scientists determined that some aspects of the illusion were even more powerful at controlling attention than aspects originally predicted by the magician.

penn tellerThe end result is that cognitive scientists now have an improved understanding of how (and by how much) observers can be misdirected. In addition, this knowledge can help magicians further hone their art.

This article is being published as part of the launch of PeerJ (a new Open Access journal). There is a separate Press Release for the PeerJ launch, at:

Competing Interests Statement (from the article): “Susana Martinez-Conde and Stephen L. Macknik are academic editors for PeerJ.”

Funding Statement (from the article): “This work was funded by awards from the Barrow Neurological Foundation to SLM and SM-C, and from the National Science Foundation to SLM and SM-C. HR was a fellow of Fundacion Ibercaja. The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript. The following grant information was disclosed by the authors: National Science Foundation, 0726113, 0852636, 1153786.”

Ethical Approval (from the article): “The study was approved by Barrow Neurological Institute’s Internal Review Board. Protocol 04BN039.”

Handling Academic Editor (conducted the peer review and approved the publication): David Reser, Department of Physiology, Monash University, Australia.

PeerJ encourages authors to publish the peer reviews, and author rebuttals, for their article. For the purposes of due diligence by the Press, we provide these materials as a PDF at the following link (this link will NOT work after the embargo lifts – after that time the review comments will be accessible via the live article URL noted above):

Citation to the article: Rieiro et al. (2013), Perceptual elements in Penn and Teller’s “Cups and Balls” magic trick. PeerJ 1:e19; DOI 10.7717/peerj.19



Please enter your comment!
Please enter your name here