Consumers often have a distorted view when they compare information that involves numbers, according to a new study in the Journal of Consumer Research.
“As a consumer, would your preference for a dishwasher depend on whether its warranty level i…
For the first time ever, scientists have found a difference in the way males and females of the same species of vertebrate see things — and that sexes likely use that difference to select their mates.
Queen’s PhD candidate Shai Sabbah, a Vanier…
Infants are more efficient at digesting and utilizing nutritional components of milk than adults due to a difference in the strains of bacteria that dominate their digestive tracts. Researchers from the University of California, Davis, and Utah Stat…
People love to speculate about differences between the sexes, and neuroscience has brought a new technology to this pastime. Brain imaging studies are published at a great rate, and some report sex differences in brain structure or patterns of neura…
DURHAM, N.C. — Most doctors are spending a good deal of time counseling their patients about diet and weight loss, but for the most part, it isn’t making any difference, according to a new study appearing in the American Journal of Preventive Medi…
NASA satellites provide infrared images to forecasters that show temperature, and today’s imagery of powerful Hurricane Igor showed the storm’s perfect form and the warm ocean waters around it that are keeping it fueled. NASA’s infrared data a…
Testing to guide treatment of rapid heart rhythms leads to poorer survival in blacks than in whites, according to research published in today’s rapid access issue of Circulation: Journal of the American Heart Association. Lead author Andrea M. Russo, M.D., says blacks were much more likely to refuse implantable cardioverter-defibrillators or ICDs when doctors recommended the devices, which may explain some of the survival difference.
Japanese consumers know rice. And nearly 80 percent of them “know” that California grown rice is inferior to domestically produced rice, and maintain they can tell the difference. The perception plays a significant part in justifying Japanese trade restrictions on imported rice. But can they really tell the difference? “The answer is, ‘no,'” said Ken Chinen, professor of international business at California State University, Sacramento. “In blind tests they cannot tell the difference even though they say they can.”