A more interactive Web site for a political candidate can influence a person’s impression of the candidate and increase a person’s level of agreement with the candidate’s views, according to Penn State researchers. More interactive Web sites enhance a person’s opinion of a political candidate and the candidate’s positions, say the researchers. At the same time, interactivity is a “double-edged sword” because the most highly interactive sites used in the research drove users’ views of the political candidate back down, showing that greater navigational demands of a Web site might induce tedium.