EAST LANSING, Mich. — Black people who identify more strongly with their racial identity are generally happier, according to a study led by psychology researchers at Michigan State University.
The study, funded by the National Institute o…
If a vegetarian has to buy a steakhouse gift certificate for a friend, her discomfort will lead her to buy something else that reaffirms her identity, according to a new study in the Journal of Consumer Research.
“When gift givers choose a gift th…
WASHINGTON, DC, December 8, 2010 — In a country with Jim Crow segregation laws and the “one-drop rule” determining who was black and therefore where and what a person was permitted to be, it’s easy to see why those who plausibly could, might pass…
COLUMBIA, Mo. — With the fragmentation and globalization of the U.S. textile and apparel industry, business activities and roles have changed, impacting their organizational identity. The evolving organizational identity of these firms has created…
What happens when the products you love become labeled as “trendy” or
“hipster”? Consumers who identify with these products find creative ways to remain loyal and elude derision, according to a new study in the Journal of Consumer Research.
“From…