london business school
Apologies aren’t as good as people imagine they’ll be
We all want an apology when someone does us wrong. But a new study, published in Psychological Science, a journal of the Association for Psychological Science, finds that people aren’t very good at predicting how much they’ll value an apology.
Apo…
A ‘brand’ new world: Attachment runs thicker than money
Can you forge an emotional bond with a brand so strong that, if forced to buy a competitor’s product, you suffer separation anxiety? According to a new study from the USC Marshall School of Business, the answer is yes. In fact, that bond can be stro…
Why making our own choices is more satisfying when pleasure is the goal
When it comes to our own pleasure, we like having a choice, but when it comes to utilitarian goals, we’re just as happy being told what to do, according to a new study in the Journal of Consumer Research.
“Imagine a patron at a fixed-menu restaura…