Bring back Robin Hood brand, says study

Shopping was the next most popular answer in the survey, carried out last month by researchers from Nottingham University Business School.
On a scale of zero to 10, Robin scored an average of 8.2 for visitors and 8.6 for locals in terms of the imp…

Learning how consumers value products

Suggesting to consumers that they will use a product frequently can actually reduce their interest in purchasing the product, according to a new study in the Journal of Consumer Research.
“When consumers estimate the value of a durable product, th…