reward
Mount Sinai researchers discover why cocaine is so addictive
Mount Sinai researchers have discovered how cocaine corrupts the brain and becomes addictive. These findings — the first to connect activation of specific neurons to alterations in cocaine reward — were published in Science on October 15. The resu…
Why the craving for cocaine won’t go away
People who have used cocaine run a great risk of becoming addicted, even after long drug-free periods. Now researchers at Linköping University and their colleagues can point to a specific molecule in the brain as a possible target for treatment to …
Rewards backfire in online commerce
The offer of a reward may help police track down a suspect or lead to the return of a lost wedding ring, but it won’t get Internet users to give out personal information, a University of Florida study shows. People are actually less likely to type their name, address and other personal information into a Web site for a reward because they tend to regard the offer as suspicious, according to the study, which appears in the 2002 Advances in Consumer Research.