People make purchasing decisions by choosing between alternatives or by rejecting certain options. But a new study in the Journal of Consumer Research finds that focusing on ruling out an option can lead consumers to reverse their preferences.
“C…
TORONTO, ON — Many people say they wouldn’t cheat on a test, lie on a job application or refuse to help a person in need.
But what if the test answers fell into your lap and cheating didn’t require any work on your part? If you didn’t have to f…
When it comes to our own pleasure, we like having a choice, but when it comes to utilitarian goals, we’re just as happy being told what to do, according to a new study in the Journal of Consumer Research.
“Imagine a patron at a fixed-menu restaura…
Drinking does not necessarily lead to barroom brawling, but the amount of alcohol consumed by participants in an aggressive situation can make a difference in how severe or injurious the brawl turns out to be, according to new research.
HIV patients who live in pain and use poor coping strategies to handle the stress of their illness also report that they have less energy and more limits on their physical, social and work activities, according to a new study. Patients who use self-distraction techniques or “give up trying to deal with” HIV-related stress feel less energetic, and those who use self-distraction or drugs or alcohol to cope say that their health limits their social activities, according to Mark Vosvick, Ph.D., of the University of North Texas and colleagues.