Whether you fancy yourself a jet-setting sophisticate or a down-to-earth outdoorsy type, a fast-track corporate star or an all-around nice guy, new research indicates that you probably tune out information that challenges your self-image by tuning in to television. “We each have ways in which we like to perceive ourselves,” said one of the lead researchers. “In many cases self-image is carefully constructed and zealously guarded, and it’s difficult to experience a conflict between who we are and who we would like to be. Television appears to be an effective means of reducing awareness of how we are falling short of our own standards.”