west virginia university
Sustainability solutions need the power of networks
WASHINGTON, D.C. — The choices an individual makes about environmental issues are affected by family, friends and others in a person’s social network. Michigan State University scientists are studying how to harness the power of social networks …
The Starbucks effect: Committed customers don’t like logo redesigns, research finds
The negative reaction to Starbucks’ redesigned logo by the company’s self-described most loyal customers may be attributable to the strong connection Starbucks’ consumers feel toward the brand, according to research co-authored by a professor at Pen…
Rice U. research shows Starbucks’ logo redesign could prove beneficial to company
Despite U.S. consumers’ threats of protests in response to the redesigned Starbucks logo unveiled yesterday, the new look may be a smart move in the long run as the coffee company expands into Asian markets, according to a Rice University researcher…
Compounds in non-stick cookware may be associated with elevated cholesterol in children and teens
Children and teens with higher blood levels of chemicals used in the production of non-stick cookware and waterproof fabrics appear more likely to have elevated total and LDL cholesterol levels, according to a report in the September issue of Archiv…
