American Marketing Association

Health

The secret to better rural healthcare: Pay doctors to travel from urban to rural areas

Researchers from University of Oxford, Arizona State University, and University of Iowa published a new Journal of Marketing study that examines how paying…

Jan 10, 2024

Health

Bad medical news causes patients to choose brand name drugs over generics, costing billions

Researchers from Johns Hopkins University published a new Journal of Marketing article that examines how receiving negative medical results might affect how people choose between generic and brand name drugs.

Apr 19, 2023

Brain & Behavior

The effect of dark traits such as Machiavellianism, narcissism, and psychopathy on salesperson performance

Researchers from University of New Hampshire, University of Kentucky, Texas A&M University, and Florida State University published a new paper in the…

Aug 3, 2022