Journal of Business Research

Brain & Behavior

Kind Words Win: How Emotional Brand Tweets Go Viral

In a massive analysis of 893,054 tweets from 122 S&P 500 companies, researchers found that emotional, appreciative messaging drives more social media shares than informational or directive content.

Aug 11, 2025

Brain & Behavior

Shareholders Judge Directors by Their Faces, Study Finds

What makes shareholders trust a corporate director? According to a new study, it may have less to do with their résumé and more to do with their face.

Aug 5, 2025

Brain & Behavior

Falling for the Algorithm: New Study Reveals Emotional Bonds Between Users and ChatGPT

New research indicates that some users are forming strong emotional connections with AI chatbots, particularly ChatGPT, raising both interest and concerns about the future of human-AI interaction.

Jan 16, 2025