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consumer behavior

fake meat

Study Shows Americans Will Switch to Plant-Based Burgers if They’re Cheap Enough

Knight Rider car KITT

Trust, more than knowledge, critical for acceptance of fully autonomous vehicles

person typing on laptop whose screen reads "Fake News"

Study Uncovers Reasons Behind Spread of Online Misinformation and Suggests Ways to Reduce Its Financing

Ohio State logo

When consumers would prefer a chatbot over a person

Cafe menu on the wall.

Font size can ‘nudge’ customers toward healthier food choices

Supermarket prices photo. Pixabay

Disclosing ‘true normal price’ recommended to protect consumers from deceptive pricing

A child dressed as a scientist. Pixabay

Consumers give too much credit to products’ ‘scientifically studied’ claims

The eternal sunshine of the thoughtless find: A receipt can be a reminder of an impulse buy. | Denis Novikov/iStock

Cash amnesia: Indulging in a Guilty Pleasure? Don’t Put It on the Card.

Ohio State logo

Label date, not phrasing, drives consumer decisions to toss food

Purple illustration suggestive of the Lyft logo

‘Lyft’ vs. ‘Lift’: Consumers are less likely to support brands with unconventional spellings, study shows

The researchers said the results suggest different strategies companies can take to prevent food recalls, which then can benefit both consumers’ health and the companies. Credit: Jez Timms on Unsplash. All Rights Reserved.

Recalls of fresh meat products may lower customer demand

To convey a sense of urgency, try reaching people through their ears. | iStock/CSA Images

Effective Recommendations Are Better Heard Than Seen

Ohio State logo

How a test drive may lead to an electric vehicle purchase

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