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consumer behavior

fake meat

Study Shows Americans Will Switch to Plant-Based Burgers if They’re Cheap Enough

Categories Brain & Behavior, Social Sciences
Knight Rider car KITT

Trust, more than knowledge, critical for acceptance of fully autonomous vehicles

Categories Brain & Behavior, Social Sciences
person typing on laptop whose screen reads "Fake News"

Study Uncovers Reasons Behind Spread of Online Misinformation and Suggests Ways to Reduce Its Financing

Categories Brain & Behavior, Social Sciences
Ohio State logo

When consumers would prefer a chatbot over a person

Categories Technology
Cafe menu on the wall.

Font size can ‘nudge’ customers toward healthier food choices

Categories Brain & Behavior, Health
Supermarket prices photo. Pixabay

Disclosing ‘true normal price’ recommended to protect consumers from deceptive pricing

Categories Brain & Behavior, Social Sciences
A child dressed as a scientist. Pixabay

Consumers give too much credit to products’ ‘scientifically studied’ claims

Categories Social Sciences
The eternal sunshine of the thoughtless find: A receipt can be a reminder of an impulse buy. | Denis Novikov/iStock

Cash amnesia: Indulging in a Guilty Pleasure? Don’t Put It on the Card.

Categories Brain & Behavior
Ohio State logo

Label date, not phrasing, drives consumer decisions to toss food

Categories Technology
Purple illustration suggestive of the Lyft logo

‘Lyft’ vs. ‘Lift’: Consumers are less likely to support brands with unconventional spellings, study shows

Categories Brain & Behavior, Social Sciences
The researchers said the results suggest different strategies companies can take to prevent food recalls, which then can benefit both consumers’ health and the companies. Credit: Jez Timms on Unsplash. All Rights Reserved.

Recalls of fresh meat products may lower customer demand

Categories Brain & Behavior, Social Sciences
To convey a sense of urgency, try reaching people through their ears. | iStock/CSA Images

Effective Recommendations Are Better Heard Than Seen

Categories Brain & Behavior, Social Sciences
Ohio State logo

How a test drive may lead to an electric vehicle purchase

Categories Technology

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