Chestnut Hill, Mass. (1/31/2011) — Red Bull’s red and gold logo can “give you wings” — for better or worse — even if consumers don’t know it, according to a new study by two Boston College professors, who found the brand’s edgy marketing…
COLUMBUS, Ohio — Most people like to play it safe when combining colors for an article of clothing or outfit, a new study suggests.
When consumers were asked to choose colors for seven different parts of an athletic shoe, they tended to pick ide…
New research from the University of Alberta has found that an online business can benefit from listing its competitors’ products, even if some of those comparisons are unfavourable for the firm.
Dr. Gerald Haeubl, the Banister professor of electronic commerce at the U of A’s School of Business, investigated how digital agents, such as the Internet, influence the online shopping experience. Surprisingly, he found that when a company lists its competitors’ prices of identical products–even if the competitions’ prices are lower–shoppers will still buy from the company.